By Matt Flight
Schneider Associates
According to a 2006 study, 30 percent of American adults are overweight. And so are most of their dogs. Statistics from a recent veterinary report show that man’s best friend is also tipping the scales a little too far, with 25 percent of all American dogs classified as overweight.
Since Americans and their pets are both battling weight problems, it’s not surprising the diet markets for these two groups are similar. To capture this market of consumers with overindulging dogs, Del Monte Pet Products introduced Pup-Peroni 50 Calorie Packs, the first portion controlled snacks for canines.
Calorie conscious snackers have turned 100 calorie packs into a $200 million annual goldmine. According to a February USA Today article, 82 single serving products touting 100 or fewer calories were released in 2007. In 2004, there were only seven. This trend is snowballing among health conscious Americans, and Del Monte is pioneering the movement in the pet food market.
“They’re a guilt-free snack,” says Matthew Park, Del Monte’s marketing vice president. “Just as 100-calorie packs help people 50-calorie packs help dogs cut calories and live healthier.”
Does this trend have the legs to create a whole new market for calorie conscious dog owners? Are the Pup-Peroni 50 Calorie Snack Pouches memorable enough to become the first ever pet food to crack the top 10 Most Memorable New Product Launch List? Will they soon have Weight Watchers for dogs?
For more information, please contact: mflight@schneiderpr.com
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