Most Memorable New Product Top 10 Countdown

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This entry was posted on Tuesday, November 18th, 2008 at 2:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Most Memorable New Product Top 10 Countdown”

  1. What do you remember about 2008? « Brand Central Station Says:
    November 25, 2008 at 5:54 pm | Reply

    [...] Check out the video summary of the study here. [...]

  2. Mike Bawden Says:
    November 25, 2008 at 6:00 pm | Reply

    This is very interesting – but I maintain the #1 brand launched in 2008 was Barack Obama. No other political candidate has been so successfully packaged and sold to the American public.

    And I don’t think that’s a bad thing.

    I find it refreshing that the fundamentals of good brand-building were finally used effectively against the typical, hack political consultants who endorse “slash and burn” marketing every election cycle.

    Thanks for the report. I’ll be interested to see what else comes from Mintel in the future.

    Best,

    Mike Bawden
    Brand Central Station

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