Febreze Launches Destinations Collection

From Staycation to Vacation

Last summer, many people opted for a “staycation” during their vacation time because of high gas prices. If the economy doesn’t turn around by this summer, the trend will most likely continue. Febreze attempts to capitalize on this trend with their new Destinations collection, which launched on February 4th.

The collection comes in three different scents, Hawaiian Aloha, Brazilian Carnival, and Moroccan Bazaar, and promises to provide a “scent getaway” at home. The products come in sprays, candles, and plug-ins, and are sold for between $2.99 and $7.99, much cheaper than a real getaway.

Before the launch, the three scents were extensively tested at Proctor & Gamble’s Consumer Village research facilities. According to a recent Wall Street Journal article, there have been many scent trends and fads over the past few decades, and P&G is hoping to inspire a new trend or fad with the new collection.

The launch is being promoted through an online sweepstakes, titled “From Staycation to Vacation Sweepstakes.” The grand prize winner will receive a trip to four to one of the three destinations, as well as $1000 cash to spend. In addition, the ten first prize winners will receive a $1000 home makeover, and over 1500 people will win Febreze coupons.

Will the new Febreze collection create enough vacation ambiance in homes to become a most memorable product for 2009?