Follow this link to watch Schneider and Hall talk about how social media is transforming new product launches, and discuss their favorite social media case studies.
“The NEW Launch Plan,” available at BNPmedia.com and at Amazon.com, is a business book for brand and marketing professionals, written by Joan Schneider, President, and Julie Hall, EVP/Partner, of Schneider Associates. Authors Schneider and Hall draw upon decades of experience launching new products and showcase real world strategies and tactics used in highly effective product introductions. “The NEW Launch Plan” is replete with case studies from brand managers on the front lines of the battle for market share, and demonstrates how creative, integrated marketing ideas fuel and sustain launch success.
David Meerman Scott, author of “The New Rules of Marketing & PR,” commented: “In today’s always on, YouTube-infested, Twitter-centric world, it’s much tougher to launch a new product than even a few years ago. If you’re ready to launch a new consumer product into the national market, ‘The NEW Launch Plan’ is your blueprint for success.”
If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.
