The results are in! Patrick Richardson, Director of Integrated Marketing at Schneider Associates, announces the top ten Most Memorable New Product Launches of 2010.
Most Memorable New Product Launch
The most memorable product launches of the year
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[...] The annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates (SA) with research partners Sentient Decision Science and the SymphonyIRI Group, was recently featured in the first of a series of features on about.com. Writer Domenick Celentano interviewed Julie Hall, EVP of Strategy at Schneider Associates, about the national consumer poll which uncovers the most memorable new product launches of the year as well as insights into purchasing behavior. Celentano’s piece focuses on consumer eating trends and the top food products in the 2010 survey, and explains how brands made their products memorable in 2010. “Social Media was a big factor in getting the buzz out,” one of the reasons why Pretzel M&Ms and McDonald’s Smoothies were so memorable. Check out all of the top ten most memorable new product launches here. [...]