MMNPL Stats on Patriotic Purchasing Featured in USA Today Snapshot

USA Today featured results from the 2011 Most Memorable New Product Launch survey in a front page Money section snapshot. The graphic showed the influence of “Made in the USA” products is growing each year with an increase of 12% over the last four years in respondents who feel country of origin is an important product feature (48% in 2008 versus 60% in 2011).  The survey was conducted by Schneider Associates and research partner Sentient Decision Science.

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