The Annual Most Memorable New Product Launch Survey identifies which product launches are most memorable to consumers each year. Now in its eighth year, the survey is set to be conducted in October 2009. Last year’s list included a wide variety of products, including the Nintendo Wii Fit, which topped the list.
The study, sponsored by Schneider Associates, Sentient Decision Science and IRI, surveys more than 1,000 U.S. consumers about the most memorable new product launches of the year, as well as current purchasing and behavioral trends.
Sentient Decision Science, LLC is a full service market research and consulting firm. The firm was founded by Aaron Reid, Ph.D. in 2007 in response to a need for more advanced, practical and precise research methods in the market research industry. Sentient Decision Science, LLC was created to bring the visionary advances from the behavioral sciences to the business community in a practical and accessible form in order to move global business forward. www.sentientdecisionscience.com
Schneider Associates is a full-service public relations and marketing communications agency that launches products, services, companies and communities. www.schneiderpr.com and www.launchpr.com
Information Resources, Inc. (IRI) is a global leader in providing consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. www.infores.com
If you would like to suggest a product for the list, please send an E-mail to launch@schneiderpr.com
