Expert Panelist Phil Lempert of Supermarket Guru

November 16, 2011

With thousands of new food and beverage launches each year, new consumer packaged goods enter an extremely competitive market where it’s difficult to create a memorable impact on passive consumers. One of the recurring trends that we are finding in the CPG industry is using to catch consumer’s attention is the promise of simplification and convenience.

Food marketing expert Phil Lempert, the force behind SupermarketGuru.com, is a pioneer in news information media, specializing in consumer behavior. Here, he offers up his top five nominations for the 2011 MMNPL survey.

Aunt Jemima Frozen Breakfast

With five new microwavable breakfast foods (pancakes, waffles, entrées, sandwiches and French toast), Aunt Jemima is providing consumers with simple solutions for busy weekday mornings from a brand they already know and associate with a tasty breakfast. Calling on the slogan “Just Add Warmth,” these homemade tasting items can be prepared in just minutes using a toaster or microwave.

David’s Jumbo Sunflower Seeds

America’s favorite in-shell sunflower seeds are delicious and fun to eat anytime, anywhere, but the launch of their Jumbo Seeds is accompanied by a variety of new flavors, including Bar-B-Q, Ranch, and Chili Lime. It also exhibits new, portable packaging for convenient on-the-go enjoyment!

Dole Mixed Fruit Bowls

While most other fruit bowls contain fruit in syrup or other artificial sweeteners, Dole’s Mixed Fruit Bowls offer a healthier option, with all-natural fruit in 100% fruit juice. Awarded the 2011 Chefs Best Award for Best Taste, Dole’s Fruit Bowls are the perfect choice for a quick, healthy snack at home, in the office, or on-the-go.

Orville Redenbacher Pop up Bowl

The unique design of Orville Redenbacher’s Pop up Bowl demonstrates innovation at its finest: a microwave popcorn bag that opens on the side and morphs into a perfect popcorn bowl. By cutting out a buttery bag that only causes a greasy mess, this product has addressed the strong consumer need for convenience and simplification, ultimately revolutionizing your typical popcorn-eating experience.

Velveeta Cheesy Skillets

To address hectic family schedules during the back-to-school season, Kraft launched a new line of just-add-meat dinner kits that grant parents convenience and ease in the kitchen, allowing them to whip up a non-microwavable meal in no time. It solves the problem of wanting a home cooked meal, but not having a lot of time to prepare it. A pouch of Velveeta to mix in the meal is easier than mixing in powder, milk and butter, making this a quicker and easier option over other boxed meal kits.



Expert Panelist Domenick Celentano Nominates Products for 2011 MMNPL Survey

November 3, 2011

Thousands of new products are launched every year. While some products fail, others prove to be memorable launches. Domenick Celentano, author of the food and beverage guide for About.com and The Foodpreneur blog, offers his picks * for the most memorable new product launches of the year (product choices by Celentano, summaries compiled by the MMNPL staff).

Pepperidge Farm Goldfish Sandwich Bread

This past year, Pepperidge Farm introduced the bread that smiles back. Available in three varieties, this bread does not contain high fructose corn syrup and boasts 3 grams of fiber per serving for only 120 calories. The bread is completely crust-free, ensuring that the pickiest eaters will have no reason to dislike it. This product created a lot of buzz through word of mouth marketing.
Kids loved the fun shape of the bread while busy mothers loved that their kids were eating healthy.  

 

Frito Lay All Natural Chips

Frito Lay introduced more than six dozen products made with all natural ingredients. The transition from processed to wholesome snack options is a result of rising health-consciousness among consumers. Promoting the “real ingredients” made by “real people” were key messages in this successful launch. Instead of using paid actors in their commercials, Frito Lay made a smart decision to use their employees, allowing consumers to get to know the real people behind the brand.

 

Triple Double Oreo

Oreo has literally taken this iconic brand to the next level.  With the introduction of the Triple Double Oreo, fans of the original cookie can now indulge in the new product, which includes one layer of original crème stuffing and one layer of chocolate stuffing sandwiched between three cookie wafers.  Oreo was smart to cash in on two important food trends– flavor layering and affordable indulgence. Consumers created a buzz online months before the Triple Double Oreo was released, proving once again that word of mouth is a powerful boost to marketing programs and sales. 

 

Bertolli® Premium Meal Soups for Two

Bertolli is bringing restaurant-style food home to you.  In partnership with Fabio Viviani, acclaimed Italian chef, restaurant owner and Top Chef contestant, Bertolli has released a line of soups based on Italian restaurant cooking.  Bertolli Premium Meal Soups for Two are available in four different varieties. The traditional, hearty Italian soups are used for the main course rather than a side dish or appetizer.   Bertolli also positioned this new soup meal as a healthy, affordable option for dinner during the recession. 

 

Amazon Kindle Fire

Since the announcement from Amazon in September, consumers have been waiting for the release of this new tablet.  The Amazon Kindle Fire allows users to watch movies and TV shows, purchase apps, play games, and surf the internet, all while still reading the eBooks they love on their Kindle.  The color touch screen, features and lower price point are why the Kindle Fire is a new and potentially fierce competitor to the iPad and other tablets.

 

Ben & Jerry’s Introduces ‘Schweddy Balls’ Ice Cream

Fans of the popular late-night TV show Saturday Night Live are giddy over Ben and Jerry’s new limited time flavor, “Schweddy Balls.”
In celebration of the 37th season of SNL, Ben and Jerry’s decided to create an ice cream flavor after one of the famous SNL skits starring Alec Baldwin.  The flavor consists of “vanilla ice cream with a hint of rum and is loaded with fudge covered rum balls and milk chocolate malt balls.” The release of this ice cream flavor in September created quite the buzz through both word of mouth and the media.  This ice cream was talked by main stream media for about a week shortly after it was released, and then again in October when parent groups called for it to be removed from store shelves. Schweddy Balls may not be on the market for long, but many people are sure to remember the launch of this delicious product, specifically because of the controversy that surrounded it.

 

McDonalds Frozen Strawberry Lemonade

McDonald’s Frozen Strawberry Lemonade – the perfect drink for summertime.  Released in May, the drink is made by blending together a lemonade base, strawberry syrup on the bottom, and ice.  Sales were strong and proved that McCafe, isn’t just for coffee and smoothies anymore. Backed by a huge integrated marketing campaign, no wonder this cool drink should be considered for the most memorable product launch. 

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.


Mentos Leaves the Flavor Choice UP2U

June 14, 2011

In May, Mentos launched UP2U Gum – two different flavors of gum in a single pack, giving consumers the choice of which flavor to chew at any given time. And if two choices aren’t enough, UP2U has released four different assortments of the dual-flavor pack: Daylight Mint/Mintnight Mint, Sweet Mint/Bubble Fresh, Berry Watermelon/Fresh Mint, and Mandarin Strawberry/Spearmint. Whether it’s a sweet, fruity taste you’re after, or that minty, just-brushed feeling – UP2U lets you act on your impulses.

The concept of a 2-in-1 flavored candy product is not necessarily an original idea – both Nerds and Stride’s Shift Gum have offered their sweet-toothed consumers a variety-pack of flavors in the past. What gives UP2U Gum the innovation advantage is its emphasis on the role of the consumer – a decision-maker, stepping up to make his or her own choice.

Beyond securing television and print advertisements, the Martin Agency kick-started UP2U’s social media campaign with the placement of several billboards in Chicago, urging people to call (800) 304-UCHOOSE. Callers hear an automated voice that directs them through a series of survey questions. A series of simple questions (“What is your favorite color?”) progress to increasingly stranger decisions. Prompts like “Where do you think grandpa is hiding?” and “What would be a good name for a mongoose farm?” engage the caller in making some bizarre choices.

After all the questions have been answered, callers receive this response: “Thank you, friend, for your choices and the hard work you put into choosing all of them. After analyzing your responses, it appears that Mentos UP2U gum is the perfect gum for you. Please buy some and visit us at facebook.com/up2u.”

From there, UP2U keeps the ball rolling on their social media campaign with online promotional deals. For 10 days through June 22nd, UP2U Facebook followers can log onto the product’s fan page, where every day at noon EST, the first 1,000 people to sign in receive a free pack of Mentos UP2U Gum.  This is the first layer of a large-scale social media sampling campaign/contest, which Mentos will gradually build on over the next couple of months.

Keeping in sync with the rising consumer trend of personalization and consumer participation, Mentos UP2U Gum serves up an interesting launch in the ever competitive gum category. It will be interesting to see if UP2U’s social push gives it the teeth to compete with chewing favorites like Trident, Orbit, Stride and Extra.

Have you tried this gum? Let us know which flavor you like best.


MMNPL Expert Panelist Char Partelow of SymphonyIRI Group Nominates Products for the 2010 Survey

November 4, 2010

From outdoor billboards to flat screen TV’s in malls, shoppers are constantly bombarded with advertisements. Few stand out and those who rise to the top must exhibit an innovative, creative marketing strategy to draw attention. Consumer packaged goods expert, Char Partelow of SymphonyIRI Group, offers her nominations* for the most memorable new product launches of the year (product choices by Char, summaries compiled by the MMNPL staff).

KFC’s Double Down Sandwich

In April, KFC launched a limited time bun-less Double Down sandwich scheduled to be discontinued in May but the Colonel had another thing coming. It quickly became a national sensation, and due to popular demand, it has no expiration date. Rivaling conventional burgers, the Double Down offers two pieces of bacon, and two slices of cheese, drizzled with sauce and held together by two chicken filets (grilled or fried).

Jello Mousse Temptations

Jello’s not just for kids anymore. In July, Jello created a new Mousse dessert item, offered in three flavors: Caramel Crème, Chocolate Indulgence, and Dark Chocolate Decadence. For the calorie conscious, this dessert is only 60 calories per pack and its convenient packaging is great for parents on the run.

Pretzel M&M

An interesting twist to the M&M line was launched this past May. The new candy incorporates a crunchy pretzel inside milk chocolate inside a colorful candy shell. A confused orange M&M was the dumbfounded ‘spokescandy’ for the media promotion, using an x-ray to see inside his crunchy exterior and reveal the pretzel inside.

Bud Light Golden Wheat

Last fall, Anheuser-Busch introduced a new line to the Budweiser/Bud Light label, Golden Wheat. This tasty beer was supported by a creative ad campaign and aligns with the Superior Drinkability slogan, offering a flavorful alternative in a light beer.

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Mountain Dew DEWmocracy2

In a DEWmocracy, the people rule. Mountain DEW launched a revolutionary marketing campaign involving social media and grass roots tactics to entice consumers to vote for their favorite flavor. The three flavor finalists were Mountain DEW Distortion, Mountain DEW Typhoon and Mountain DEW White Out which hit shelves in April. The winner was Mountain DEW White Out which became the new flavor for the brand.

Starbucks VIA Instant Coffee

Starbucks, a giant in the premium quick service coffee category, is testing the grocery aisles. VIA is Starbucks first on-the-go instant coffee packet which hit store shelves last fall, surprising competitors and constituting a bold leap for the brand.

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Apple iPad

What can they think up next? Apple launched the iPad in April, thrilling fans and stunning competitors. The iPad has the interface of an iPod touch with the functionality of a portable PC. Fully-featured, it can do it all with hundreds of thousands of available apps. Made completely with environmentally responsible products, the iPad is as eco-friendly as it is innovative. Beating analysis’s expectation, the iPad sold 3 million units in the first eighty days it was released.

Kleenex Hand Towels

Kleenex introduced an alternative to household wash towels this past March. The one-time-use hand towels were made to keep bathrooms and kitchens sanitary and safe. Offering a soft texture and dry-touch fibers in every sheet, Kleenex has created a practical towel alternative.

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*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Char Partelow, please visit out expert panel page.
For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.


MMNPL Expert Panelist Elissa Elan of Nation’s Restaurant News Nominates This Year’s Top Fast Food Innovations

October 13, 2010

With intense competition in the category, fast food restaurants are going beyond just the “burger and fries” menu to offer more diverse and healthy options. Quick-service restaurants expert, Elissa Elan of Nation’s Restaurant News, has been following these new food trends and offers her nominations* for the most memorable fast food innovations of the year (product choices by Elissa, summaries compiled by the MMNPL staff).

McDonald’s Smoothies

This summer, McDonald’s vowed to “change the way you look at fruit” with its new Real Fruit Smoothies. Offered in Wild Berry and Strawberry Banana flavors, these new McCafe blends are creamy and cool, creating an entirely new fruit experience. The introduction of the sweet new smoothies and their partner, the Frappe, resulted in a jump in sales for the fast food giant, while solidifying the smoothie’s place in the restaurant world.

Subway’s Western Egg & Cheese Melt

In April, Subway joined the fast food breakfast trend with a new line of breakfast sandwiches. Served on a wheat English muffin, with black forest ham, green peppers, onions and melted cheese, the Western Egg & Cheese is a breakfast delight for less than 200 calories. Customers can mix it up with bread choices such as flatbread or French bread, and can customize their breakfasts with all the fixings Subway’s sandwich bar has to offer. With Subway restaurants now opening at 7am on weekday mornings, this sandwich king has quickly become a major player in the breakfast game.

Burger King Steakhouse XT Burger

Burger King stayed true to its name this year, with the introduction of the huge seven-ounce Steakhouse XT burger. Launched in February, the Steakhouse XT is a thick burger topped with lettuce, tomato, ketchup and mayo, with options such as cheese, bacon and crispy onions. The unique attraction of the Steakhouse XT is not, however, it’s massive size and delicious taste, but the way the burger is grilled. Burger King’s new Flex Broiler has serious grilling skills, while saving energy and reducing gas emissions, making this tasty burger environmentally friendly.

Wendy’s Garden Sensations Salads

This summer, Wendy’s revived their salad line with the return of the Garden Sensations Salads, first introduced in 2002. The salad line includes: Apple Pecan Chicken, Baja, Spicy Chicken Caesar and BLT Cobb salads. All are hand-made daily by Wendy’s, with fresh ingredients not often found in fast-food restaurants. Seasonal fruit, fresh greens, hand-made pico de gallo and crispy bacon make these salads a delicious alternative to the fast-food burger. All four salads weigh in at less than 800 calories, offering customers a healthy, high-quality and delicious menu option.

Popeyes Wicked Chicken

Introduced in May 2010, Popeyes’ new Wicked Chicken is a fun and flavorful way of offering boneless chicken. Marinated with authentic Louisiana seasonings, hand-battered and breaded in the restaurants, Wicked Chicken is wickedly good. Served crispy, twisty and curly, these thin chicken strips are delicious, affordable and perfect for dipping.

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Elissa Elan, please visit out expert panel page.
For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.


MMNPL Expert Panelist Piera Jolly, of JollyMom.com, Nominates Memorable Products for Moms

September 27, 2010

When reviewing memorable products from the past year, it only makes sense to tap into the group responsible for more than 80% of home purchasing decisions – moms. Piera Jolly, a mother, and the founder and editor-in-chief of JollyMoms.com, is dedicated to providing useful parenting information, products and trends. Here are Piera’s nominations* for the most memorable mommy-friendly products of the year.

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Ninja Kitchen Master Prep

The Ninja Kitchen Master is an all-in-one blender, food processor, smoothie/drink maker and mini food chopper. Launched in September 2009, the large 48oz pitcher has extreme cutting power, an interchangeable motor head and is dishwasher/microwave safe.

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Why Piera chose the Ninja Master Prep: The Master Prep is one and of the most useful small kitchen appliances I have come across in a long time. It can literally replace a blender, food processor, smoothie/drink maker and mini food chopper. It can even make ice cream, snow cones and sorbets. Because it does so much, the Ninja frees up a lot of counter and cabinet space for those of us who live in small spaces. My two favorite features are the power of the dual blade and convenience of the interchangeable motor head. The Ninja Master Prep’s dual blade can take entire ice cubes and turn them into snow within seconds. The interchangeable motor head also allows you to go from job to job without cleaning anything. The Ninja Master Prep is perfect when cooking for large parties, as you can go from one meal prep job to the next within minutes. This gadget is definitely a space, time and sanity saver in the kitchen!

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Barnes and Noble’s Nook

Launched October 2009, the Nook is a wireless eBook Reader with E Ink display. It is the first eBook reader with a color touch screen and Android operating system, and allows the user full access to Barnes and Noble’s eBook, newspaper, and magazine collection. The Nook also connects consumers to 3G wireless and Wi-Fi. Nook owners can also “lend” eBooks to friends through LendMe technology for fourteen days.

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Why Piera chose the Nook: What makes the Nook better than other eBook readers is the LendMe technology, which allows readers to lend their eBooks to friends and family! Just choose the eBook you want to share and send it to your friend’s Nook, computer or hand-held device enabled with Nook software. This means that you can share books with people who don’t have a Nook–they only have to have a Nook enabled device. FREE Nook software is available for the iPhone, iPad, iPod, Android devices and PC. Couple the awesome features with a phenomenal price tag and the NOOK is definitely one of the best products of 2010!

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Bumbleride Flite Stroller

The Flite is a new addition to the Bumbleride Stroller line. Launched February 2010, it is a lightweight and compact stroller, weighing only 13lbs with an aluminum frame. The stroller has four-wheel suspension, wider profile tires, and an ultra slim fold allowing the carriage to be stored in tight spots. It functions and feels like a larger stroller without the extra size and weight.

Why Piera chose the Bumbleride Flite: Any mom or dad that has owned a Bumbleride stroller knows they are always top notch quality. What I love about the Flite in particular is that it offers parents the most versatility and value for their money. Unlike most umbrella strollers, the Flite’s four wheel suspension and larger/wider profile tires make it a cinch to get through tight spaces, giving parents the best maneuverability. Despite its small footprint, the Flite is spacious and comfortable and really feels like a full size stroller. The best feature of all is that it can be used from infancy and up to 50 pounds making the Flite a great value! It even comes with a car seat adapter and is compatible with many of the most popular infant car seats on the market.

VTech MobiGo

The new MobiGo, introduced in February 2010, is a touch screen game console for children 3-8 years old and combines touch screen technology with early learning games to aid in skill development. Users can play interactive games, draw/color pictures and use the sliding QWERTY keyboard.

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Why Piera chose Mobigo: The VTech MobiGo teaches a wide range of skills including math, vocabulary, spelling, logic and categorization. The MobiGo comes with one basic game called Touch & Learn, but there are also 11 other game cartridges. Plus, you can also download free games with VTechs Learning Lodge Software. The MobiGo is a great way for kids to learn while having fun!

Sport-Brella

The Sport-Brella is a beach umbrella, sun tent and rain shelter. The 9-foot wide umbrella was launched in March 2010 and protects against rain, wind and sun with SPF 50+ shade protection. The waterproof structure has side flaps, top wind vents, and side zippered windows, and also has pockets inside the protected flaps for storage.

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Why Piera chose the Sport-Brella: The Sport-Brella is one of the most convenient and easy-to-use products of 2010–especially for families! The Sport-Brella opens just like an umbrella and is compact just like an umbrella; however, once open the Sport-Brella has side flaps that you stake down to the ground, providing the best in both sun and weather protection. The Sport-Brella is perfect for active families who attend sporting events throughout the year. The compact size of the Sport-Brella makes it easy to just keep in the car and use whenever it’s needed. Of course, it is also great for the beach, pool, camping, and more.

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H17txt with Motospeak

The H17 is a new Text-to-Speech Bluetooth headset launched at Verizon Wireless in April 2010. When paired with the application, the headset, will read text messages in real time. The user can also customize an automated response that alerts senders the user is driving.

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Why Piera chose the H17txt with Motospeak: The H17txt with Motospeak is a bluetooth headset that actually reads text and email messages to you as they come in and tells you who sent each message. Now you can keep your eyes on the road–where they belong! The H17txt with Motospeak has many great features, but my favorite is that you can customize an automated response letting the person who just texted or emailed you know that you will respond as soon as you reach your destination. This is an awesome feature because many times we feel obligated to respond to a text message or email right away–especially if it concerns business matters. The H17txt can even translate 150 acronyms such as “lol”, “btw” and “l8r” when the text message is read aloud. With people becoming more aware of the dangers of using a cell phone while driving, the H17txt with Motospeak is a must-have for drivers not willing or able to totally give up their cell phones in the car.

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VTech V.Reader

Launched June 2010, as the first children’s animated e-book system, the V.Reader provides children with building blocks and fun practicing skills. There are over 100 stories available with similar functions to the Kindle. It has touch-screen navigation and is designed for children 3-8 years old. It is lightweight, user-friendly and educational.

Why Piera chose the V.Reader: The V.Reader operates on a highly intuitive touch screen and it even comes with a stylus pen for kids to use. The story cartridges each come with a story and a variety of educational games designed to build reading skills. Kids will learn about reading comprehension, build their vocabulary, work on phonetics and more. Just like a book, kids “turn the page” in these animated stories either by touching the screen or with the two large buttons at the bottom of the V.Reader. In addition, during the story kids can touch the page to interact with the characters. There’s even a dictionary that will read children the definition of words in child-friendly language that kids will understand. All of these interactive features make the V.Reader highly engaging and a lot of fun for kids!

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Personal Microderm System

The Personal Microderm System is a home skin treatment designed to restore and renew skin. Introduced in July 2010, this hand-held device uses aluminum oxide crystals to smooth away dead skin cells, diminishing signs of aging.

Why Piera chose the Personal Microderm:  The Personal Microderm System is basically a hand-held microdermabrasion device for the home. In a spa or dermatologists office, you would pay $100-$200 per microdermabrasion treatment, with weekly treatments for a couple of months for the best results. The Personal Microderm System uses the same aluminum oxide crystals as the $10,000 machines found at a dermatologist’s office, but for a tiny fraction of the cost. For the cost of just one trip to the dermatologist, all women can get professional results at home without having to spend a fortune.

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Piera Jolly, please visit our expert panel page.

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For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.


Expert Panelist Wayne Cunningham of CNET’s Car Tech Channel Nominates Car Launches for MMNPL Survey

September 21, 2010

This year, the technological and automotive worlds have collided more than ever, resulting in a selection of 2011 cars with abundant amenities. From wireless routers to HD radio, these cars are fully loaded and are a dream to drive.  Take a look at Wayne Cunningham’s list below, as the senior editor of CNET’s Car Tech channel makes his nominations* for the most memorable new cars of the year (product choices by Wayne, summaries compiled by MMNPL staff).

2011 Infiniti M56

With its magnetic exterior and equally elegant interior, this mid-sized luxury sedan by Infiniti offers drivers a smooth, yet invigorating, driving experience. The 2011 Infiniti M56, which hit showrooms in March, 2010, features a signature engine and Blind Spot Intervention System, making your ride both safe and powerful. With Bluetooth technology, USB connection, 9.3GB Music Box hard drive, Bose audio and Zagat restaurant guide, this new Infiniti is a driver’s dream.

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2011 Ford Fiesta

Fiesta gets the most out of every corner, thanks to the technical precision of its finely tuned suspension. Covert aerodynamic design and critical technology such as the class-exclusive PowerShift six-speed automatic and 1.6L Ti-VCT Duratec® I4 engine give it a responsive and fuel-responsible driving experience. The Fiesta Movement previewed the US version in ’09 and sales started in summer, 2010.  Features such as front heated leather-trimmed seats, SYNC® in-car connectivity system and Intelligent Access with push-button start reinforce that Fiesta is a choice, not a compromise.

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2011 Audi A8

With a sleek design and an elegant, wood and leather interior, the 2011 Audi A8 puts your office on wheels, starting Fall, 2010. This luxury car seamlessly integrates technology, with iPod integration, Bluetooth and HD radio, plus Audi’s exclusive drive select, allowing drivers to personalize vehicle drive characteristics. If the car’s sleek design isn’t enough, the Audi A8 is equipped with a powerful engine, going from 0-60 in just 5.7 seconds.

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2011 Jeep Grand Cherokee

The 2011 Jeep Grand Cherokee features a sleek, modern styling that aims to make every driving moment grand. Premium craftsmanship is the car’s hallmark with soft, leather seats and leading edge technology. The Uconnect system puts the driver in control, with navigation, FLO TV, phone control, SIRIUS Radio and an in-car wireless router. The model hits showrooms in September 2010.

2011 Honda CR-Z Hybrid

The 2011 Honda CR-Z Hybrid is proof that efficient design does not have to come at the expense of beauty. The first 6-speed production hybrid offers a fun, yet functional, design with perks such as Honda Satellite-Linked Navigation, Bluetooth, driver-centric controls and a USB audio interface. Powered by a 1.5 liter i-VTEC 4-cylinder engine, the 2011 Honda CR-Z offers spirited performance rarely seen in hybrids, as well as impressive fuel-economy. Sales start late 2010.

2011 Mini Cooper Countryman

The 2011 Mini Cooper Countryman offers more power and a different driving experience as the biggest and most rugged of the Mini family. The first five-passenger Mini, the Countryman offers a spacious, yet sleek interior design. Slated to hit U.S. shores in January of 2011, this larger Mini does not disappoint.

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Wayne Cunningham, please visit our expert panel page.
For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.


Expert Panelist Deborah Cassell of Candy Industry Nominates Products for MMNPL Survey

September 20, 2010

Several new and delicious candies and snacks were introduced this year. From innovative sweet and salty combinations, to revamped classics, to healthy snacks – the food industry delivered a wealth of tasty temptations. Food and candy expert, Deborah Cassell, executive editor of Candy Industry and Retail Confectioner magazines at BNP Media, gives us her picks on which 2010 treats were the most memorable* (product selections from Deborah, summaries compiled by MMNPL staff).

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Yogi Granola Crisps

Using ingredients to support the mind, body and spirit, Yogi blended its new Granola Crisps with its signature “ancient” grains. Launched in December 2009, these crunchy, bite-sized flakes offer intrigue and the perfect amount of sweetness in three flavors: baked cinnamon raisin, fresh strawberry crunch, and mountain blueberry flax.


 

 

 

 

 

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FunkyChunky’s Chip-Zel-Pop

A new addition to the FunkyChunky family in July 2010, Chip-Zel-Pop is a unique blend of sweet and salty that will leave you begging for more. This tantalizing treat features FunkyChunky’s fresh, buttery caramel corn, salty pretzels and crunchy potato chips, drizzled with rich caramel and dark, milk and white chocolates. Yumeliciousness for sure.


Popcorners by Medora Snacks

In August 2010, all-natural Popcorners changed the shape of popcorn. A delicious snack with the snap of a chip and the wholesome goodness of popcorn, Popcorners are popped with real corn and the finest all natural ingredients. With butter, kettle, sea salt and white cheddar flavors, you can satisfy your cravings and snack smartly.



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Newman’s Own Organics Licorice Twists

Newman’s Own introduced the first licorice twist made from organic products in August 2010. This candy is great for health-conscious consumers, as it is low in fat and sodium and contains no trans-fats or cholesterol. A healthier alternative, Newman’s Own Organics Licorice Twists come in great tasting strawberry, pomegranate, tangerine and original flavors.


Nestle Butterfinger Snackerz

The newest creation from Butterfinger is the Butterfinger Snackerz. Launched in September 2010, these bite-sized treats have a smooth, Butterfinger flavored center, topped with a peanut butter drizzle. As always, Butterfinger satisfies your taste buds with its crispy, crunchy, buttery flavor.

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*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Deborah Cassell, please visit our expert panel page.

For more information on the upcoming MMNPL survey, check back regularly and follow us on twitter, @MMNPL.


Pauline Hammerbeck of Brand Packaging Nominates Products for 2010 MMNPL Survey

September 15, 2010

This year’s MMNPL survey has some fantastic consumer packaged goods competitors. From diapers to beauty supplies, a wide array of new products have been introduced to the market. Pauline Hammerbeck, Editor-in-Chief of Brand Packaging, offers nominations* for the most memorable consumer packaged goods of the year (product choices provided by Pauline and summaries collected by the MMNPL staff).

Method Laundry Detergent

Introduced in January 2010, this new laundry detergent is made with Smartclean Technology™, a patent-pending formula using a radical technology and green design to deliver outstanding cleaning power but with 1/4th the dose of the leading national brand. This high-powered, plant-based formula is made using 95% natural and renewable ingredients, is readily biodegradable and non-toxic, for skin-friendly clean clothes.

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U by Kotex

In March 2010, Kimberly-Clark Corporation announced the national launch of U by Kotex – an innovative feminine care solution that offers bold new packaging, and feminine product design. The U by Kotex line includes tampons, pads and liners available in brightly colored designs. The launch is the Kotex brand’s first step in redefining the category by encouraging women to change the conversation about feminine care from shame and embarrassment to open, honest dialogue.

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Sun Chips Compostable Packaging

On the eve of Earth Month (April 2010), the SunChips brand introduced the world’s first 100 percent compostable chip bag with details about a new national consumer education effort to encourage composting and greener lifestyles. The new, 100 percent compostable material allows the bags to fully compost in approximately 14 weeks when placed in a hot, active compost bin. One of the latest sustainability initiatives from PepsiCo’s Frito-Lay division, the bags were at full distribution in North America in time for the 40th anniversary of Earth Day on April 22, 2010.

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*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Pauline Hammerbeck, please visit our expert panel page.
For more information on the upcoming 2010 MMNPL survey, check back regularly and follow us on Twitter @MMNPL


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