Schneider Associates’ 2010 MMNPL Survey is Featured by Writer Dom Celentano in About.com’s Food & Beverage Section

The annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates (SA) with research partners Sentient Decision Science and the SymphonyIRI Group, was recently featured in the first of a series of features on about.com. Writer Domenick Celentano interviewed Julie Hall, EVP of Strategy at Schneider Associates, about the national consumer poll which uncovers the most memorable new product launches of the year as well as insights into purchasing behavior. Celentano’s piece focuses on consumer eating trends and the top food products in the 2010 survey, and explains how brands made their products memorable in 2010. “Social Media was a big factor in getting the buzz out,” one of the reasons why Pretzel M&Ms and McDonald’s Smoothies were so memorable. Check out all of the top ten most memorable new product launches here.

MMNPL Expert Panelist, Ross Rubin of Engadget, Makes MMNPL Predictions (part 2 of 2)

This year has been a whirlwind for the technology sector. New and innovative products, from cameras to e-readers to products that connect the gap between your PC and TV, have grabbed the media’s and consumer’s attention. This makes for great MMNPL survey competition and Ross Rubin, Consumer Electronics columnist for Engadget, has some interesting nominations* for the MMNPL top 10 electronic products of the year.  See his list below and don’t forget to take a look at last week’s picks for additional MMNPL contenders.

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Barnes & Noble Nook

The Nook introduced several new dynamics into the e-reader market. It was an Android-based device that included a second, color screen. It also supported limited lending capabilities. Barnes & Noble supported the launch well online and especially in-store, and made it available to Best Buy as well.

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Logitech Revue

The first add-on box to support Google TV, the Logitech Revue promised to open up a world of Web content and Android applications to the television. Google TV is also being integrated into Sony televisions.

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Sony NEX-3/NEX-5

Arguably the most innovative digital camera introduced in 2010, these slim cameras included a full DSLR-sized sensor in a very slim package for great image and video quality all in a compact camera.

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Netgear Push2TV

While not a household name, Push2TV was the receiving end of Intel’s WiDi feature, which has been an important new standard for bridging the PC and television in the home.

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Microsoft Kinect for XBox 360

While all three major home consoles now support motion-sensing, Kinect captured imaginations by completely doing away with the controller and inspiring many to believe it was the next revolution in user input after multitouch.

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*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

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For more information on Ross Rubin, please visit our expert panel page.
For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.

Announcing the 2010 MMNPL Expert Panel!

New for 2010, we are pleased to announce a panel of product launch experts that will nominate their picks for the most memorable new product introductions to be included in the MMNPL survey. Below, you’ll find a list of the 2010 expert panelists (full profiles and bios can be found on the Expert Panel page). Look for product nominations from these experts that will be published on our blog.

TECHNOLOGY:

Ross Rubin
Consumer Electronics Columnist
Engagdet

FOOD and BEVERAGE (Consumer Packaged Goods):

Char Partelow
Senior Vice President
SymphonyIRI Group

Deborah Cassell
Executive Editor
Candy Industry Magazine

Lynn Dornblaser
Director, CPG Trend Insight
Mintel Research Consultancy

FOOD and BEVERAGE (Quick Service Restaurants):

Elissa Elan
East Coast Bureau Chief, New York
Nation’s Restaurant News

OTHER CONSUMER PACKAGED GOODS:

Lynn Dornblaser
Director, CPG Trend Insight
Mintel Research Consultancy

 

Pauline Hammerbeck
Editor in Chief
Brand Packaging

Char Partelow
Senior Vice President
SymphonyIRI Group

 

TOYS:

Dan Curto
Reviews Editor
Rebelscum.com and CoolToyReview.com

MOMMY BLOGS:

Piera Jolly
Editor-in-Chief
JollyMom.com

AUTOMOTIVE:

Wayne Cunningham
Senior Editor
CNET’s Car Tech channel