Most Memorable New Product Launch Survey Results and Migration Marketing

January 14, 2010

Learn more about the 2009 Most Memorable New Product Launch survey. Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.


MMNPL 2009 Marketing Trends – “Social TV”

January 14, 2010

The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.


Download the MMNPL Webinar!

January 12, 2010

As you look toward upcoming new product launches, see what made the Most Memorable New Product Launches of 2009 so successful. Schneider Associates, Sentient Decision Science, and IRI review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. This presentation discusses what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:

• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior

Download the presentation here.

Creators:

• Julie Hall, Executive Vice President, Schneider Associates

• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science

• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI


MMNPL Webinar

January 7, 2010

When:
Tuesday, January 12, 2010, 3:00 to 4:00pm ET

Where:
Your Desk

What:
Thought Leadership Webinar

Greetings!
As you’re looking at your upcoming 2010 new product launches, look at what made the MMNPL launches of 2009 so successful. Join Schneider Associates, Sentient Decision Science, and IRI to review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. We’ll discuss what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:

• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior

and much more…

How to Attend:
Click here to register now on the IRI Web site.

Hosts:
• Julie Hall, Executive Vice President, Schneider Associates
• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science
• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI



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