By Ryan Stredney
P.R Specialist – Data & Insights
Information Resources, Inc.
Looking for a unique way to support your presidential candidate down the stretch? Limited edition handcrafted chocolate gift boxes from Burdick Chocolate can help you flaunt your political pride . Available in unique assortments for both national parties, the chocolates come in either quarter or half-pound boxes, stamped with either a donkey or elephant wax seal and tied in a patriotic blue or red commemorative ribbon.
Burdick even went so far as to derive the unique flavors for each assortment from various facets of each candidate’s background. The box of “Obama Campaign Chocolates” includes Kenyan Coffee, Kansas Corn Crunch, Tennessee Sour Mash and Hawaiian Pineapple, representative of the state where Sen. Obama was born. On the flipside, the gourmet McCain box features Hot Pepper Tequila, Peanut Butter, Kentucky Rye and Arizona Citrus, drawing its inspiration from the state Sen. McCain represents.
Additionally, Burdick is also displaying the sales “votes cast” for each assortment on their website. Currently the Obama selection has been outselling its opponent by almost a 3 to 1 count, a result surely all democratic supporters would eagerly welcome come election time. It’s not too late for the Republicans to make a stand, however, as the campaign themed chocolates will be available up through the November election.
Yet another unique spin for the confection industry to boost sales by marketing themed candies to coincide with timely media events, similar to the movie-based editions of various sweets that are seemingly becoming more prevalent these days. Can’t help but wonder… if you’re particularly fond of certain flavors and curious to sample the variety in the opposing party’s assortment, who wins out in your personal run-off: The support for your candidate or the urge of your sweet tooth?
Additional Information can be found at: http://www.burdickchocolate.com/selection2008bios.asp
Contact: ryan.stredney@infores.com
Posted by ryanstredney 
