USA Today featured data from Schneider Associates‘ and Sentient Decision Science‘s 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section on January 24th. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.
MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot
January 25, 2012
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Consumer News, Corporate News | Tagged: Commercials, consumer, consumer products, Launch, MMNPL, mmnpl survey, Most Memorable, Most Memorable New Product, Most Memorable New Products, New Product, Public Relations, Schneider Associates, TV Commercials | 
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