For nearly five decades, Talbots, a leading international specialty retailer, cataloger and e-tailer of women’s apparel, shoes and accessories, has been recognized by their classic, conservative and slightly dowdy clothing. In the fall, Ms. Proper gets a makeover to Ms. Posh as the image evolves from outdated and drab to modern, stylish and made for all body types and tastes.
The fall 2010 collection from Talbots, tailored towards women who want classic items with more modern silhouettes, will launch with a new, invigorated repertoire of brightly colored prints, tailored pants and coats, and an impressive array of accessories including handbags, “to-die-for” shoes, and jewelry. The upcoming launch aims to draw a more fashion-forward customer base of women age 35-plus, while retaining appeal to Talbot’s loyal, conservatively dressed shopper base.
After a difficult financial period lasting several seasons, Talbots is making a formidable return to the fashion world. With the help of a merger with BPW Acquisition Corp, a successful month-long pants promotion last fall, and the help of First Lady Michelle Obama (who donned the brand’s floral dresses on two separate occasions), Talbots new fashion relevance is proving it’s not “your mom’s” Talbot’s. But the question is: Will you make it your own?