Live From the IRI Summit- Sunny Garga

March 7, 2008

Launch TV vidcasters Patrick Richardson and Julie Hall from Schneider Associates are  blogging live from the IRI Reinventing CPG & Retail Summit 2008 in Orlando, FL this week.  Featured here is Sunny Garga, President of Business & Consumer Insights for IRI.


Live From the IRI Summit – JP Beauchamp

March 7, 2008

Launch TV vidcasters Patrick Richardson and Julie Hall from Schneider Associates are  blogging live from the IRI Reinventing CPG & Retail Summit 2008 in Orlando, FL this week.  Featured here is JP Beauchamp, Senior VP of Testing & Media Solutions at IRI.


2007 Most Memorable New Product Launch Survey Released!

December 4, 2007
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The results are in!  Schneider Associates, BNP Media’s New Product Magazine, IRI and comScore are pleased to announce the findings of the Sixth Annual Most Memorable New Product Launch Survey.  Based on feedback from more than 1,000 consumers across the country, this study reveals the most memorable new product launches of 2007 and highlights the latest trends in consumer behavior.

Download the full results of the study here.
Download the press release here.

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