Lisa Van Der Pool, reporter for the Boston Business Journal, featured 2010 Most Memorable New Product Launch survey on WBZ-TV. The survey, conducted by Schneider Associates, Sentient Decision Science, and the SymphonyIRI Group, polled consumers to uncover the top most memorable new product launches of 2010, which were highlighted in a video on WBZ. Apple iPad, Windows 7 and the Motorola Droid were featured, among other surprise products such as Mars Chocolate’s pretzel M&M’s and KFC’s Double Down. Van der Pool also reported on the improvement in the recall of new product launches in this year’s survey. Click the image below to watch the video.
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