USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.
Announcing the Top Ten Most Memorable New Product Launches of 2013
January 20, 2014We have just announced the Top Ten Most Memorable New Product Launches of 2013! Head over to http://www.schneiderpr.com/blog/ to find out which products made the cut. We’ll also be releasing an ebook with full findings and insights from this year’s survey. Email launch@schneiderpr.com to receive a copy!
Curtis Silver Picks His Top 7 Tech Products of the Year
November 4, 2013SA tech expert Curtis Silver shared the gadgets and gizmos he thinks will be the Most Memorable New Product Launches of 2013. Silver is a contributor to GeekDad and Medium.com, brand ambassador for Gunnar Optiks and writer of a delusional travel blog, Heathens of the Plains. He can be found at pixelhub.me/cebsilver.
1. Xbox One
In an effort to revolutionize the gaming experience, Microsoft is banking on their next generation gaming system to bleed together all aspects of gaming, television, music and movies for one massive entertainment machine.
Learn more: http://www.xbox.com/en-US/xbox-one/meet-xbox-one
2. PlayStation 4
Like Microsoft, Sony is hoping their system will be the next generation entertainment system. Unlike Microsoft, Sony has benefited from not being completely creepy with how they plan on not watching you. Time will tell which system will win this battle, but it should be entertaining to watch.
Learn more: http://us.playstation.com/ps4/index.htm
3. Google Glass
While poised to become the next Segway, in the sense of revolutionary technology limited to tech nerds and tech tourists, Glass has the potential to be something more. Yet, every time Robert Scoble tweets a picture of himself in the shower, the product takes a hit. Do we want that kind of accessibility on our faces? Only time will tell.
Learn more: http://www.google.com/glass/start/
4. Netflix
Neither launched in the last year nor an actual piece of traditional technology, Netflix shouldn’t be on this list. But in February 2013, Netflix changed the landscape of television when it released original content, House of Cards. Through integration with the next generation of gaming consoles, Netflix’s business model will revolutionize how we digest made-for-TV entertainment.
Learn more: https://signup.netflix.com/
5. 3Doodler Pen
After pulling in $2.3M following a $30K Kickstarter goal, the 3Doodler Pen by WobbleWorks LLC is now shipping to backers. Just as 3D printing opened up the creative industrial market, this pen has the ability to do the same with consumers. It is cheap and can change how we doodle. For artists, it has the potential to be an invaluable resource for modeling and creation.
Learn more: http://www.the3doodler.com/
6. Galaxy Gear SmartWatch
Like it or not, calculator watches are making a comeback. Do people really want another piece of wearable technology when they are already carrying cell phones? Will the smart watch trend take off? If it does, at least Samsung can say they drew first blood.
Learn more: http://www.samsung.com/global/microsite/galaxynote3-gear/
7. Ouya
While Sony and Microsoft are busy building massive entertainment systems, Ouya is under the radar, seeking to bring gaming to the masses- but just gaming. With a $99 price point, an Android operating system and a game library that is free to try, it is only a matter of time before millions of burnt out gamers migrate to the simplicity of this system. While many are writing it off as dead, it’s better to consider Ouya the Linux of the gaming consoles.
Learn more: https://www.ouya.tv/?gclid=CInhx4mc9rkCFUWd4Aod6R8AIQ
Product Launch Marketing: One is greater than 360
October 24, 2013They say good things come to those who wait, and in the world of gaming, nothing holds truer. Nearly eight years after the release of the Xbox 360, Microsoft launched its plans to release the brand new Xbox One this November. To call this device a gaming console would be an injustice, as it sports dozens of new interactive features that are sure to change home entertainment forever.
The sleek new design is complete with controllers and an updated version of Kinect to capture 1080p high-definition video, as well as improved body detection and recognition for interactive games and commands. While the main focus of the Xbox has been gaming since its release in 2001, Microsoft is now emphasizing the entertainment capabilities of the device. The One will be compatible with cable boxes, allowing gamers to watch TV through the device and also provides users with TV listings and personalized suggestions. Additionally, the console will have the ability to function while running applications such as Skype and Internet Explorer simultaneously. So theoretically, you can watch the big game and Skype with your friend halfway across the country as if he or she were in the room with you. The One will also include several remote capabilities, such as voice control and Microsoft’s Smartglass technology that will allow users to control the device through their phones or tablets.
Read more at the Schneider Associates blog.
Product Launch Marketing: Leap Motion Controller Helps Consumers Get Handsy
October 18, 2013Anyone experienced enough with Xbox Kinect knows the fun of virtual motion control. Whether it’s a round of the latest dance craze or a game of virtual football, the technology has undoubtedly broken new ground when it comes to interacting with your favorite gadgets.
Enter Leap Motion’s Controller. Controlling your computer is as easy as waving your hands. This new product makes it easy to ditch that old mouse and keyboard in exchange for hands-free control of your favorite apps and games, all without ever touching a screen.
In a press release, Leap Motion co-founder and CEO Michael Buckwald describes his vision for the product: “Leap Motion enhances the computing experience to allow people to do things in new and better ways, and we’re committed to breaking down the barriers between people and technology to make the future more easily accessible.”
Read more at the Schneider Associates blog.
Pop-Tarts Gone Nutty! leaves fans just that
July 2, 2013Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two new yummy flavors: peanut butter and frosted chocolate peanut butter.
“Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”
Read more at the Schneider Associates blog.
Hang out with us for the Most Memorable New Product Launches of 2012
March 4, 2013
It’s never been more difficult to launch a new product. Consumers are more fragmented than ever. With 40,000 products launched each year, how can marketers make sure their launch will stand out?
Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who will share how they leveraged earned, owned and paid media spend to create a launch that captivated consumers and led to incredible sales.
Launch Expert and Author, Julie Hall, Behavioral Research Expert Aaron Reid, and moderator the Founder of The CMO Club Pete Krainik and brand representatives from Taco Bell, Pepsi, and McDonald’s will talk about the 2012 Most memorable new Product Launch findings, like:
- How “Men Are The New Women’ on Madison Avenue
- Why “Made in the USA” is more important than ever
- How social media may not be considered “earned media” anymore
- Don’t launch your new product in an election year, and
- A look back on the best launches of the past decade what marketers can learn from them