USA TODAY Features the Most Memorable New Products of 2013

January 21, 2014

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USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.


6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

March 7, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout:

1. Avoid launching a new product during an election year: Sixty-seven percent (67%) of consumers surveyed could not recall a single new product launched in 2012. This is the second lowest recall rate of the decade, trumped only by the 69% unable to recall a new product launch in 2008—another election year. Repeated low recall rates during election years suggests that it is harder for brands to break through the proliferation of political ad clutter to gain consumer attention.

2. Political ads push new product ads from consumers minds: Respondents said that four out of the last ten commercials they could remember contained political messages. This shows that in an election year, consumers are less likely to recall new product ads, either because there are simply more political ads, or that the political ads make more of a lasting impression.

3. Domestically-made products are more popular than ever: “Made in The USA” was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.  “Made Locally” experienced a similar boost in influence, with 52% of respondents influenced by it, up from 48% in 2011 and 46% in 2010. MMNPL data from the past decade shows that attributes such as “Made in the USA”  spike in influence during presidential election years.

4. Amazon Kindle Fire still hot after nearly a year: Amazon’s Kindle Fire topped the Most Memorable New Product Launches list with 30% of surveyed consumers remembering the launch. Other products that made the top ten were Taco Bell’s Doritos Locos Taco (#2, 18.8%), Tide Pods (#3, 15.6%), Pepsi Next (#4, 13%), Samsung Galaxy Note (#5, 11.7%), the all-new iPod Nano (#6, 10.6%), Nintendo’s Wii U (#7, 8.2%), Taco Bell Cantina Bowl (#8, 7.1%), Duncan Hines Frosting Creations (#9, 5.7%), and McDonadl’s Chicken McBites (#10, 4.9%).

5. Young & healthy at heart: Millenials are more concerned about product attributes such as high fructose corn syrup, trans fat, organic and low soidum than any other age bracket.

6. Dads are the new moms: More men are making household purchasing decisions than ever with 49% of  male respondents identifying themselves as the decision-makers. And increase of nearly ten percent since 2009.

To find out other key trends that emerged from our survey data, watch the video below. To download the 2012 MMNPL Data deck, click here.


Hang out with us for the Most Memorable New Product Launches of 2012

March 4, 2013
Register FREE ($60 value) with shareable code: 2012TopTen 

It’s never been more difficult to launch a new product. Consumers are more fragmented than ever.  With 40,000 products launched each year, how can marketers make sure their launch will stand out?

Join us in this Google+ Hangout with brand experts from the 11th Annual Most Memorable New Product Launches who will share how they leveraged earned, owned and paid media spend to create a launch that captivated consumers and led to incredible sales.

Launch Expert and Author, Julie Hall, Behavioral Research Expert Aaron Reid, and moderator the Founder of The CMO Club Pete Krainik and brand representatives from Taco Bell, Pepsi, and McDonald’s will talk about the 2012 Most memorable new Product Launch findings, like:

  • How “Men Are The New Women’ on Madison Avenue
  • Why “Made in the USA” is more important than ever
  • How social media may not be considered “earned media” anymore
  • Don’t launch your new product in an election year, and
  • A look back on the best launches of the past decade what marketers can learn from them

USA Today Announces the Most Memorable New Products of 2012

February 19, 2013

USA-Today-2-18-13

 

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell’s comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.

Stay tuned for the release of the full results of the 2012 MMNPL survey, including key consumer purchasing behavior insights.


Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

March 2, 2012

For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in food will never be the same.”

In Dom’s full review of the Webinar, he provided additional highlights about some of the most memorable food launches of 2011 such as Reese’s Minis, Philadelphia Cooking Crème, Baileys Coffee Creamer and DiGiorno Pizza and Cookies. Dom also discusses noteworthy statistics from the survey pointing to the changing landscape in food product development and launch, such as the huge increase in the use of Facebook as a source of information on new products.

Make sure to read the recap  as well as Celentano’s full review  of the MMNPL New Product Launch 2011 survey!


MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

January 25, 2012

USA Today featured data from Schneider Associates‘ and Sentient Decision Science‘s 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section on January 24th. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.


Video Webinar: The Most Memorable New Product Launches of 2010

March 12, 2011

With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey (national consumer sample).

Click image or click here to watch

In the video, Launch Expert and Author, Julie Hall, and Chief Behavioral Scientist, Aaron Reid offer insights on:

• The five “must-do” marketing tactics influencing consumer purchasing today
• Easy ways to use social mediums like Facebook and Twitter to improve the awareness of your new product launch
• Top sources of information that almost all consumers use to learn about new products
• Emerging trends in 2011 that will influence consumer choices and certainly impact your new product launch