Curtis Silver Picks His Top 7 Tech Products of the Year

November 4, 2013

SA tech expert Curtis Silver shared the gadgets and gizmos he thinks will be the Most Memorable New Product Launches of 2013. Silver is a contributor to GeekDad and Medium.com, brand ambassador for Gunnar Optiks and writer of a delusional travel blog, Heathens of the Plains. He can be found at pixelhub.me/cebsilver.

1. Xbox One

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In an effort to revolutionize the gaming experience, Microsoft is banking on their next generation gaming system to bleed together all aspects of gaming, television, music and movies for one massive entertainment machine.

 Learn more: http://www.xbox.com/en-US/xbox-one/meet-xbox-one

2. PlayStation 4

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Like Microsoft, Sony is hoping their system will be the next generation entertainment system. Unlike Microsoft, Sony has benefited from not being completely creepy with how they plan on not watching you. Time will tell which system will win this battle, but it should be entertaining to watch.

Learn more: http://us.playstation.com/ps4/index.htm

3. Google Glass

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While poised to become the next Segway, in the sense of revolutionary technology limited to tech nerds and tech tourists, Glass has the potential to be something more. Yet, every time Robert Scoble tweets a picture of himself in the shower, the product takes a hit. Do we want that kind of accessibility on our faces? Only time will tell.

Learn more: http://www.google.com/glass/start/

4. Netflix

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Neither launched in the last year nor an actual piece of traditional technology, Netflix shouldn’t be on this list. But in February 2013, Netflix changed the landscape of television when it released original content, House of Cards. Through integration with the next generation of gaming consoles, Netflix’s business model will revolutionize how we digest made-for-TV entertainment.

Learn more: https://signup.netflix.com/

5. 3Doodler Pen

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After pulling in $2.3M following a $30K Kickstarter goal, the 3Doodler Pen by WobbleWorks LLC is now shipping to backers. Just as 3D printing opened up the creative industrial market, this pen has the ability to do the same with consumers. It is cheap and can change how we doodle. For artists, it has the potential to be an invaluable resource for modeling and creation.

Learn more: http://www.the3doodler.com/

6. Galaxy Gear SmartWatch

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Like it or not, calculator watches are making a comeback. Do people really want another piece of wearable technology when they are already carrying cell phones? Will the smart watch trend take off? If it does, at least Samsung can say they drew first blood.

Learn more: http://www.samsung.com/global/microsite/galaxynote3-gear/

7. Ouya

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While Sony and Microsoft are busy building massive entertainment systems, Ouya is under the radar, seeking to bring gaming to the masses- but just gaming. With a $99 price point, an Android operating system and a game library that is free to try, it is only a matter of time before millions of burnt out gamers migrate to the simplicity of this system. While many are writing it off as dead, it’s better to consider Ouya the Linux of the gaming consoles.

Learn more:  https://www.ouya.tv/?gclid=CInhx4mc9rkCFUWd4Aod6R8AIQ


Domenick Celentano Picks his Top 7 Food Products of the Year

November 1, 2013

No one knows more about new food and beverage products than our expert Domenick Celentano. Celantano has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well-known Italian frozen foods brand in the North East. Domenick is the Food & Beverage guide at About.com and writes articles and blogs on topics focused on food entrepreneurs starting or running a specialty food business, such as trends and new product launch. The FoodPreneur provides consulting and educational seminars to help food entrepreneurs create successful new product launches. As always, Celantano told us which eats and drinks made the biggest impression on him this year. His picks for the Most Memorable New Product Launches are:

1. KFC Go Cups

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A new KFC on-the-go snack. Customers have five different options to choose from: Chicken Littles, Original Recipe Bites, Hot Wings, Original Recipe Boneless, or Extra Crispy Tenders. Each cup also comes with seasoned potato wedges. The meal is packaged to easily fit inside your car cup holder, which makes it easy to eat on the go.

Learn more: http://www.kfc.com/food/chicken/gocups.asp

2. McDonald’s McWrap

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A 10-inch warm tortilla wrapped around chicken and vegetables. Customers can choose grilled or crispy chicken from three different flavors: Chicken and Bacon, Chicken and Ranch, or Sweet Chili Chicken. Designed to give people a new, healthier option that’s easy to eat.

Learn more: http://www.mcdonalds.com/us/en/promotions/premium_mcwrap.html

3. Chobani Bite

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Blended 100 calorie Greek Yogurt that is available in six different flavors: Caramel with Pineapple Chunks, Coffee with Dark Chocolate Chips, Fig with Orange Zest, Honey Ginger, Mint with Dark Chocolate Chips, and Raspberry with Dark Chocolate Chips. A great source of protein made from all natural ingredients.

Learn more: http://chobani.com/products/

4. Barilla Microwavable Meals

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Designed around busy professionals, Brilla Microwavable Meals can easily be made anywhere, at any time. These meals feature six different meal choices: Marinara Penne, Meat Sauce Gemelli, Spicy Marina Penne, Tomato and Basil Penne, Tomato and Whole Grain Penne, and Vegetable Marinara Whole Grain Fusilli. A chef-quality meal that’s ready in just one minute. Barilla Microwavable Meals are made with 100% natural ingredients, 10-11 grams of protein, and no preservatives.

Learn more: http://www.barilla.com/aggregator/product/1304

5. Ensure Clear

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Ensure’s first non-shake product, designed to give customer’s more options. Ensure Clear is a refreshing fat-free drink filled with 21 essential vitamins and minerals. Ensure Clear is offered in two flavors: Blueberry Pomegranate and Peach Mixed Fruit, both holding 9 grams of protein and only 180 calories.

Learn more: http://ensure.com/products/ensure-clear

6. Dunkin Donuts Glazed Donut Breakfast Sandwich

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“Going where no breakfast has gone.” A glazed donut holding together a peppered fried egg topped with bacon slices. This new product launch may follow in the footsteps of other “big indulgence” items like the KFC Double Down and make the MMNPL top 10!

Learn more: https://www.dunkindonuts.com/content/dunkindonuts/en/menu/food/sandwiches/breakfastsandwiches/Glazed_donut_breakfast_sandwich.html

7. Talenti Gelato & Sorbetto Re-Branding – “Happier Spoons”

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Talenti Gelato and Sorbetto has a new look and feel. Along with modernizing its packaging, the company has created a new label – happy spoons, which are displayed on every container.  The new design shows the company’s simplicity and satisfaction that comes with every spoonful. They’ve also added four new flavors: Alphonso Mango, Argentine Caramel, Southern Butter Pecan, and German Chocolate Cake.

Learn more: https://talentigelato.com/


Dan Nessel Picks His Top 10 Toy Products of the Year

October 29, 2013

Over the course of his toy-loving career, Dan Nessel created DadDoes.com and has written over 350 toy reviews. His YouTube Channel, which offers hands-on, real world product reviews, has received over 8.5 million views alone. Nessel has also shared his views and opinions on numerous radio shows, writes the ‘Toys N Tech’ column for Grand Magazine, and – most importantly – knows how to say, “Where are the toys?” in 5 different languages. Now, he lets us in on which toys he thinks are the Most Memorable Product Launches of 2013.

1. Disney Infinity

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Disney Infinity is an interactive video game that kids can play three different ways: online, connected to a video game console or on an iPad.  Kids get the magic of Disney at their fingertips as they unlock new characters and send them on adventures with new toys.

Learn more: https://infinity.disney.com/

2. Zoomer Pup – The Interactive Robotic Dog

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A robotic pet that finally achieves the feeling of more pet than robot.  He blinks, he wags his tail, is trilingual and the more you play with Zoomer, the more tricks he learns and retains.

Learn more: http://www.daddoes.com/9213/review-zoomer-family-pet-dog/

3. Air Hogs Elite Helix X4

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Air Hogs Elite Helix X4 is a remote-controlled stunt quad-copter that’s very fast and easily maneuverable.  Using the 4-channel controller, you can do three high-performance stunts: a flip,  barrel roll and 180-flip.

Learn more: http://www.airhogs.com/site/product/helix-x4-stunt

4. Playskool Sesame Street Big Hugs Elmo

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Big Hugs Elmo is a life size Elmo that encourages kids to use their imagination.  He really hugs back, and when preschoolers press his left foot, he asks them to play one of four imagination scenarios: astronauts, rabbits, frogs and horses.  He’ll dance and sing with the kids as well.

Learn more: http://www.hasbro.com/shop/details.cfm?R=6743453A-5056-9047-F588-4A9BCD30BE28:en_US

5. Nerf Rebelle Heartbreaker Bow

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New from Nerf, this bow encourages kids to exhibit strength and power.  It fires five foam darts up to 75 feet and is decorated in pink and purple feathers to appeal to the femininity of Nerf Rebelle girls.

Learn more: http://www.hasbro.com/rebelle/en_US/shop/details.cfm?R=A50E1B3F-5056-9047-F5BE-348682F240BF:en_US

6. Leapfrog LeapPad Ultra

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The perfect kid-friendly learning tablet, the LeapPad Ultra comes complete with 7” screen, Wi-Fi featuring kid-safe Web and a library of over 800 educational apps, games, eBooks, videos and more.  Kids can draw, write and play using the stylus or their fingers, as well as listen to music and take pictures.

Learn more: http://shop.leapfrog.com/leapfrog/jump/LeapPad-Ultra-Learning-Tablet/productDetail/LeapPad-Ultra-Learning-Tablet-and-Bundles/33200/cat1380007?selectedColor=&selectedSize=&navAction=jump&navCount=0&categoryNav=false&medium=tsa&gclid=CNWOkYST9rkCFcqZ4AodNEcA1Q

7. Barbie Digital Makeover Mirror

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A make-up free makeover tool for girls!  An iPad transforms the vanity frame into a mirror, allowing girls to select “makeup” options and apply the virtual makeup using the applicator.

Learn more: http://mattelbrandsmedia.com/product.php?category=0&product=110

8. Doc McStuffins Get Better Check Up Center

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Exclusively sold at Toys’R’Us, this Checkup Center allows kids to use their imagination for healing toys and giving checkups.  Included are 27 separate pieces, such as x-rays that activate light and sound and an electronic “Big Book of Boo Boos” that aids in making a diagnosis.

Learn more: http://www.toysrus.com/product/index.jsp?productId=24342656

9. HexBug Nano V2 Black Hole

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This is a new “breed” of Nano V2 bugs that climbs vertically, horizontally, through loops and around corners.  The Black Hole enables kids to customize the layout of the three-story set, encouraging their creativity.

Learn more: http://www.hexbug.com/hexbug-nano-v2-black-hole.html

10. Flutterbye Fairies

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Enchantment awaits as you unleash the fairies.  Each doll comes on a display stand; once the button is pressed, she dances in the air, her wings fluttering.  Placing a hand above or below her changes her height and direction.

Learn more: http://www.toysrus.com/buy/dolls-stuffed-animals/princess-fairy-dolls/flutterbye-pink-flying-flower-fairy-6020448-20219616


MMNPL Top 5 Picks from Tom Kraeutler, Host of The Money Pit Home Improvement Radio Show

January 23, 2013

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Our home products expert, Tom Kraeutler, is the Host, Founder and Chief Home Improvement Evangelist of The Money Pit. He is a hands-on home improvement broadcast journalist and the kind of guy homeowners want to call at midnight when their basement floods. He first earned his home improvement stripes as a professional home inspector, amassing over 20 years experience learning how houses are put together, and how they fall apart!

Here are his selections for the Most Memorable New Home Product Launches of 2012:

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Andersen 400 Series Tilt-Wash Double-Hung Insert Window

These windows are an excellent choice to replace old, drafty windows that are hard to open or require frequent scraping and painting. Andersen has made it so that installing these windows couldn’t be easier.  The 400 Series Tilt-Wash Double-Hung Insert Window is custom sized to fit inside an existing window frame. Just remove the top and bottom sash and insert the new window. It’s a great DIY project that requires only basic skills and no special tools. Plus, you can install the window from inside your home, making it easy to replace even second-floor windows.  The tilt function makes it easy to clean them, and the low-maintenance exterior eliminates the need for paint. Plus, the high-performance Low-E4 glass provides superior energy-efficiency.

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Black & Decker Gyro

Every once in a while a company comes out with a truly unique innovation that completely takes me by surprise. Gyro is one of those products — the world’s first motion activated power screwdriver. It’s really cool and fun to use.  Here’s how it works: the trigger is on the back of it, so when you squeeze the Gyro you engage the power switch. To turn it on, you rotate it to the right. It starts very slowly, and the more you turn, it goes full throttle. To slow it down you simply turn it back towards neutral or center, wherever you started with it. And then to reverse the direction, you simply turn it to the left. Gyro was developed by Black & Decker to give users more control over the application, both in speed and direction. And at a suggested retail price of $39.99, it’s both innovative and inexpensive!

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Lutron Maestro Occupancy Sensing Switch

The age-old problem of leaving lights on in empty rooms is solved with the Maestro Occupancy Sensing Switch from Lutron. It can detect motion so that it turns lights on when you enter a room and off when a room is empty. This hands-free technology makes life easier when you’ve got an armful of laundry or groceries, and it’s great for a household with kids who might not always remember to turn off the lights when they leave a room. It’s also convertible to manual on/off vacancy sensors for use in bedrooms and homes with pets. You can install it in 15 minutes or less, and it works with all types of light bulbs, including LED, CFL, tube fluorescent, halogen and incandescent.  And by replacing just one standard light switch with a Maestro Occupancy Sensing Switch, you can save up to $25 in energy costs.

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Philips L Prize-Winning 10 Watt LED Bulb

This $10 million prize-winning light bulb is an answer to our energy future that’s here today – selected by the U.S. Department of energy as the most energy efficient-alternative to the standard 60-watt incandescent bulb. Philips 10-watt LED bulb lasts 30 times longer – up to 27 years!! – and can save you up to $165 in energy costs over the life of the bulb. Wave goodbye to the hassle of changing bulbs frequently and pat yourself on the back for choosing a bulb that’s smart for the planet AND your wallet. Philips 10-watt LED bulb is fully dimmable and provides soft white light with virtually no UV in the beam, so it won’t fade fabrics. And it’s designed in a traditional bulb shape that will fit right into your existing fixtures.

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Fluidmaster Duo Flush System

As a nation, we flush away billions of gallons of water every day. You can be part of the solution by improving a water-wasting toilet in your own home. Fluidmaster’s Duo Flush is an innovative system that converts any toilet into a high-efficiency, water-saving dual flush toilet that saves you money to boot. It provides up to 50% water savings with every flush, and can knock your water bill down by more than $120 a year per toilet. It’s easy to install – takes just 20 minutes – and easy to use: Just lift the handle up for a half flush and push it down for a full flush. You’ll be reducing your annual water usage by more than 15,000 gallons, and the planet will thank you.


The 5 Most Successful Tech Launches of 2012

December 19, 2012

By our visiting expert, Ross Rubin.

There were many well-executed and successful products in 2012, some meant more to their companies than others. Whether it was reinforcing an ecosystem or a pillar in a comeback, five products from five different companies stood out for how they fared with so much on the line. They are, alphabetized by company:

Apple iPad mini. Creating a new category of products is one of the hardest things to do. While it had a bit of help from the netbook in terms of establishing a need for a second device with a 10” display, the iPad was marked by consumers rushing out in droves to buy something they never knew they needed. Apple had been able to hold on to a commanding lead in the tablet market. Low-priced competition, though, coming first from the Amazon Kindle Fire and then from the Google Nexus 7, have cut into its market share. Apple, which once rebuked 7” tablets, needed to respond, but its business model involves making money on hardware, unlike Amazon.

The iPad mini is larger and significantly more expensive than the rivals that preceded it, but Apple has preserved compatibility with leading iPad apps and even brought over . At 80 percent of the size of the iPad’s screen, it is really more formidable competition for the iPad 2, which sells for $70 more but has almost identical specs and features, than it is for the value-conscious Kindle Fire.

Microsoft Surface. As the iPad continued to take nibbles of PC market share and healthy bites of its mindshare, Microsoft was readying two versions of Windows to fight back – Windows 8 Pro for running on machines with traditional PC processors and Windows RT for the same kinds of ARM chips used by iPads and Android tablets. What most people did not realize was that one of those versions was heading for an all-new Microsoft device dubbed Surface. While Microsoft had created its own devices before such as Xbox and the ill-fated Zune and Kin phones, much was made of Microsoft’s entry into a business where the company had previously licensed software to other device companies.

There was no way around it; Microsoft was now competing with its own licensees. However, most overlooked that the competition was limited to an emerging class of devices, the Windows tablet and not the notebooks and desktops that comprise virtually the entire PC market.

Surface is a tablet at heart, but, in large part recognizing a heritage of productivity emanating from the PC, it can be used one of two keyboard covers that click in to the device — a slim one with a tactile keyboard and an even slimmer “touch keyboard” that responds to presses on a slightly raised surface. The latter works surprisingly well, but the slightly more expensive “real” keyboard doesn’t sacrifice much thinness for a dramatically better keyboard experience. Now, Microsoft just needs to attract the aps to make its touch interface more competitive with those of other tablets.

Nintendo Wii U. Like the iPad, the Nintendo Wii ushered in a new way of thinking about a kind of product that had been around for a long time, the home console. Its low price and focus on motion gaming set it apart from other consoles. Eventually, though, the competition struck back with more precise motion controllers (Sony Move) and ways of doing motion control with no handheld controller at all (Microsoft Kinect) and the Wii started flagging in sales as Nintendo focused more on its next handheld device, the 3DS.

With the Wii U, which retains a similar although slightly larger and more rounded profile of its predecessor, Nintendo is betting on multiple displays, embedding a touchscreen into the bundled GamePad controller. Different games use the GamePad in different ways; some are imaginative, others just duplicate what’s on the TV (and some can be played only on the TV). Available starting at $299, the Wii U also includes a feature called TVii that However, the competition isn’t waiting to see if Nintendo’s bet pays out this time. Microsoft, for one, has responded with SmartGlass, which allows many different tablets and smartphones to connect with the existing Xbox 360 for games and extra TV show content.

Nokia Lumia 920. Many years ago, before the rise of Samsung, Apple or even the Blackberry, Nokia ruled the North American cell phone market, but its smartphones never caught on the way here the way they did in Europe. And over time, iOS and Android started eroding share on its home turf. The Finnish company vacillated between its popular but outdated Symbian software and its advanced but unknown Maemo operating system. Ultimately, a Microsoft executive came on board to take the helm as CEO and soon struck a deal with his former boss to put Windows Phone software on Nokia phones.

Nokia’s first efforts in the North American market had modest success but didn’t move the needle much. Now, Nokia is bringing more to the table, combining more of the style of its original Windows Phone, the Lumia 800 with the larger display and LTE of the Lumia 900 while throwing in some advanced tech goodies such as a touchscreen that can work with gloves, wireless charging and an optically stabilized camera. The resulting Lumia 920 is exclusive to AT&T this holiday. It will battle with the HTC Windows Phone 8x for Windows Phone high-end bragging rights and the recently released Android-based Droid DNA on Verizon for carrier pull.

Samsung Galaxy S III. Unlike Nokia, Samsung has been on a tremendous roll, riding the success of Android and becoming the dominant handset provider for it and the leading handset and smartphone vendor in the world. The previous Samsung Galaxy S products were strong sellers but varied significantly in terms of branding, design and sometimes even specifications such as whether they included a keyboard. That’s all been pushed aside iwth the Galaxy S III, which reflects Samsung’s now significant marketplace power. It’s essentially the same regardless of the carrier on which you get it.

Like the Lumia 920, the Galaxy S III includes an NFC chip for tapping information. It can also play a number of fancy tricks with Wi-Fi such as displaying a video from a Samsung television or automatically send photos taken at a party to another Galaxy S III. Fast-moving Samsung has already surpassed the 4.8” display of the Galaxy S III with the 5.5” display and stylus input of the Galaxy Note II also available on all four carriers, but the older phone will still be Samsung’s more mainstream option for some time to come.

Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Please follow him on Twitter at @rossrubin.


Our Expert Picks The Top Five Tech Products of 2012

September 28, 2012

MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this year!

1. WiiU – What needs to be said about the first next generation system to be released by the big three? While Playstation and Xbox are still refining their next devices, Nintendo is first to the game – just in time for Christmas. With a handheld and portable controller, updating to HD and integrating more social factors, the WiiU is sure to be a huge hit.

2. Nokia Lumia 920 – This is the last chance for a Windows phone to grab enough market share to keep making Windows phones. The Lumia 920 is probably the sleekest, fastest mobile device that carries the Windows operating system. This is a nice phone. Easy to use, intuitive and streamlined. But is a multitude of colors enough to compete with Android and iOS? You are going to see more of these on the street in the coming months, as people realize that the fair market of operating systems makes for a stronger little guy.

3. iPhone 5 – I’m not a fan of the iPhone, but certainly of what it represents. While the iPhone is no more spectacular than the Samsung Galaxy III or the Motorola Razr, Apple still is able to not only innovate in their design and operating system, but easily profit while doing so. Love or hate Apple, their contribution to the hipster lifestyle can’t be ignored.

4. Origin PC Eon Laptops – Origin, a company made up of the former brains behind Alienware, is quickly becoming one of the elite manufacturers of high end gaming computers. Their EON line of gaming laptops include 3D options and amazing graphics and sound. Next time you go to PAX, E3 or CES check out how many gaming rigs are Origin PC’s. The Origin EON is going to bring Origin into the arena dominated by companies like Dell, and eventually push them out. Bottom line: if you are a gamer, you want an Origin.

5. Makerbot Replicator – An open source 3D printer? Yes please. This represents the future of so many independent industries, from animation to architecture and beyond. While the process still needs some refinement, this printer is the first step in a fairly new technology that is going to redefine how we mold and view the world.

Which do you think will be the most memorable? Let us know you expert opinion!


Our Expert Picks Top 5 Pet Products of 2012

September 24, 2012

Amanda Shih, our pet expert and dog trainer, walker, groomer and boarder created her blog, Doggie Product Review, to provide other dog owners with helpful, easy to understand product reviews. Based in Chicago, she reviews toys, treats, food and general tools. Here is her list of the top Five Most Memorable 2012 Pet Products.

Absolutely New’s Treat Launcher™ eliminates getting doggie drool on your hands and makes feeding time fun! Simply pull the trigger and a single piece of food is launched into the air.  Not only is this a great way to give your dog exercise, it also feeds your dog at the same time.

The DogGone Smart Pet Bed is the latest high tech product to hit the market for dog beds.  The  truly amazing water-resistant  Dog Gone Smart Pet Bed leaves your dog’s bed clean without compromising on fabric feel or comfort.

Bionic Toss N Tug Toyfloats, flies, and is guaranteed to be chewed and not break or Bionic will give you a new one for free! The demo video for this cool toy shows how it can survive a blender and  still look like new.They also have models that can be filled with treats to provide hours of safe fun for your pooch.

Frosty Bowlz has a freezable insert that will keep your pet’s water ice cold for up to 18 hours!  A must for hot summer days.

Pet Paint is just that: safe, non-toxic, and veterinarian approved paint for your dog. The first-of-its-kind, this product is sure to leave a lasting memory when you paint on your team’s colors. Imagine the looks your dog will draw at parades, social events, and parties all painted up and ready to show!

The year 2012 has introduced us to many new pet products. What do you think is the best new product? Which would you be most likely to try? Make sure to check back toward the end of the year, when we will be revealing our Most Memorable New Product Launch survey final results.


What’s next for food marketers? More Migration Marketing.

May 14, 2012

What’s next for food marketers? More Migration Marketing.

Foodpreneur Dom Celentano interviews product launch expert Julie Hall about a continuing trend of migration marketing, where food brands and manufacturers create products for new consumer audiences and retail channels. Recent examples highlighted include QSR chains like IHOP and Olive Garden creating supermarket grocery products. The article discusses how for food marketers, brand and product positioning is essential.

Read more about the Migration Marketing trend.


Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

March 2, 2012

For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in food will never be the same.”

In Dom’s full review of the Webinar, he provided additional highlights about some of the most memorable food launches of 2011 such as Reese’s Minis, Philadelphia Cooking Crème, Baileys Coffee Creamer and DiGiorno Pizza and Cookies. Dom also discusses noteworthy statistics from the survey pointing to the changing landscape in food product development and launch, such as the huge increase in the use of Facebook as a source of information on new products.

Make sure to read the recap  as well as Celentano’s full review  of the MMNPL New Product Launch 2011 survey!


Register Now for the Most Memorable New Product Launch LIVE Webinar

February 3, 2012

With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed?

Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. – 3:oo p.m.

Julie and Aaron will provide insights on:

  • Emerging trends in 2012 that will influence consumer awareness and purchasing behavior
  • The five “must-do” marketing tactics influencing consumer purchasing today
  • Why social marketing is driving trial and sales
  • The Top Ten product launches of 2011, and what made them so successful
  • The Top Ten product launches of the past decade and why they’ve remained relevant
  • Top sources of information almost all consumers use to learn about new products

To register for this webinar, please click here or at the link above.