Videos

 New NFL Team Logo Duct Tape from Duck Brands

MMNPL’s Ashley DePaolo stopped by the Duck Brands booth at the 2012 National Hardware Show to learn more about their new official NFL Team Logo Duct Tape coming to stores this August.

MMNPL Checks out the Viatek Spin Mop

When Viatek tweeted at MMNPL’s Ashley DePaolo while she was at the National Hardware Show, she knew she had to stop by and learn all about their brand new Spin Mop, which you may have already seen on HSN.

Joan Schneider 2012 Crystal Bell Acceptance Speech

The Publicity Club of New England honored Joan Schneider with the 2012 John J. Malloy Crystal Bell Lifetime Achievement Award. The John J. Molloy Crystal Bell Lifetime Achievement Award has been recognizing New England communications veterans for more than 30 years. This prestigious award will be presented at the 2012 Bell Ringer Awards ceremony to a communications professional who has demonstrated significant contributions to the industry and community.

www.schneiderpr.com.

3M Lead Check Demonstration

MMNPL’s Ashley DePaolo stopped by 3M’s booth at the 2012 Hardware Show to find out about their new product Lead Check.

See more at mmnpl.com

MMNPL Catches up with the Hosts of The Money Pit

MMNPL’s Ashley DePaolo talks with the hosts of the popular DIY radio show and website The Money Pit (www.moneypit.com) Tom Kraeutler and Leslie Segrete to get their thoughts on the new products at NHS 2012.

MMNPL checks out iTouchless at NHS 2012

MMNPL’s Ashley DePaolo learns about iTouchless and their line of touch-free trash cans and toilet seats at the 2012 National Hardware Show.

MMNPL with 3M Tekk Protection at NHS 2012

MMNPL.com’s Ashley DePaolo stopped by the 3M booth at the National Hardware Show in Las Vegas to learn more about their new Tekk Protection line of products, made in partnership with Mike Holmes of HGTV’s “Holmes on Homes”.

NHS MMNPL Rundown.mov

New Product Launches at the National Hardware Show in Las Vegas

MMNPL Reporter and VP of Schneider Associates’ Home Products practice Ashley DePaolo traveled to the National Hardware Show in Las Vegas earlier this month and got the scoop from exhibitors about new product introductions on display at the show. Ashley recorded video interviews with representatives from stalwarts like 3M, Ingersoll-Rand, Duck Tape, EZ Lawn and Garden and the Money Pit team, as well as brands like PIC Pest Free Living, Mr. Longarm, Lead Check, Command Brand, iTouchless and Xodus Innovations. Check out this mashup-style intro to all the fun, festivities and fantastic new products at the 2012 National Hardware Show.

Launching at SXSW Part 3

Schneider PR EVP and LAunch Expert Julie Hall Skypes with Rival Marketing President Lynne Viera live from SXSW 2012 to get the scoop on how marketers are reaching the influencers present.

Launching at SXSW Part 2

Schneider PR EVP and LAunch Expert Julie Hall Skypes with Rival Marketing President Lynne Viera live from SXSW 2012 to get the scoop on how marketers are reaching the influencers present.

Launching at SXSW Part 1

Schneider PR EVP and LAunch Expert Julie Hall Skypes with Rival Marketing President Lynne Viera live from SXSW 2012 to get the scoop on how marketers are reaching the influencers present.

10 Consumer Behavior Insights from the Most Memorable New Product Launch Survey

Celebrating its tenth year, the annual Most Memorable New Product Launch survey is conducted by Schneider Associates and Sentient Decision Science. The study fields responses from consumers across the nation about product launches from the past year that they consider the most memorable, reveals key purchasing and behavioral trends, studies sources of new product information and looks at consumer media consumption. The survey results have been published in Brandweek, USA Today, Forbes.com, The New York Times Media Decoder blog, and at MediaPost.com. For more information about this year’s results and past surveys, please visit www.mmnpl.com.

MMNPL Product Preview: Wendy’s Natural Cut Fries with Sea Salt

Can the first fry re-design in Wendy’s 41-year history be spud-tacular enough to be this year’s Most Memorable New Product Launch? Check out this video to see why Wendy’s launch campaign could be a contender this year. Visit mmnpl.com to learn more about the survey and all the past winners.

MMNPL Product Preview: Orville Redenbacher’s Pop Up Bowl

Orville Redenbacher cooked up a new way to enjoy popcorn: The Pop Up Bowl. Check out what makes this product’s launch memorable.

MMNPL 2011 Product Preview: Kinect for XBox 360

Here’s a look at a launch we think will be in this year’s Most Memorable New Product Launch top 10: Kinect for XBox 360.

2011 MMNPL Product Preview: Chevy Volt

Director of marketing Tom Ryan presents the Chevrolet Volt.

Julie Hall on Bloomberg News 4-2011

Schneider Associates EVP Julie Hall speaks appeared on ‘Taking Stock with Pim Fox’ to discuss why most product launches fail, and what we can learn from their mistakes. April 2011.

Top Ten Most Memorable Product Launches of 2010

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, announces the top ten Most Memorable New Product Launches of 2010.

Most Memorable New Product Launch Preview: Gillette ProGlide and Schick Hydro

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, introduces two MMNPL product contenders: The Gillette ProGlide and Schick Hydro.

MMNPL Preview: Domino’s Pizza Turnaround

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents Domino’s Pizza Turnaround campaign.

New Product Preview: Dove Care + Men

Schneider Associates Director of Integrated Marketing, Patrick Richardson presents Dove Care + Men.

MMNPL Product Preview: Motorola Droid

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents the Motorola Droid. With an innovative launch and advertising campaign, is this smart phone memorable enough to take the top spot?

The SA Running Team Goes Mini!

The Schneider Associates running team presents a music video made in honor of our participation in the JP Morgan Chase Corporate Challenge. Inspired by the Nike Minis, we made an avatar of each of our runners. Watch our video introducing our “mini” team members.

How has social media changed launch? Part I

Watch Schneider and Hall talk about The NEW Launch Plan, current social media trends, how social media is transforming launch and new products, and their favorite social media case studies.

Why is Schneider Associates a Leader in Launch?

Learn from Joan Schneider about why Schneider Associates is seen as a leader in launch.

Launch Insights with Joan Schneider and Julie Hall

Joan Schneider and Julie Hall talk about the book, upcoming trends, key findings from the Most Memorable New Product Launch survey, their favorite case studies, and the concept of B2E Business to Everyone.

Joan Schneider talks Product Launch with Emerson College

Emersons Communications week, sponsored by the Marketing Communications department, discussed the role of marketing and the importance of creating effective new product launch campaigns in todays globalized world. SA President, Joan Schneider, participated in a panel discussion with Michelle Heath, Vice-President of Marketing at Currensee. Joan and Michele were introduced by John Davis, Emerson Chair of Marketing Communication, and Cathy Waters, Emersons Graduate Marketing Director, who acted as moderator. One of the key topics discussed was product launch planning and how the B2B and B2C worlds are blurring, so it is now B2E or Business to Everyone as a result of the internet and social media.

Launch Insights with Joan Schneider and Julie Hall

Watch Joan Schneider describe “The New Launch Plan”!

Cramer Conversations Chapter 6

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

Cramer Conversations Chapter 5

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

Cramer Conversations Chapter 4

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

Cramer Conversations Chapter 3

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

Cramer Conversations Chapter 2

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

Cramer Conversations Chapter 1

Schneider Associates President Joan Schneider joined forces with Ann Cave, SVP at Cramer and moderator, Maura Driscoll, to discuss trends, strategies and tactics for launching new consumer and B2B products. The interactive video discusses different types of launches, how to understand the emotional and rationale aspects learned from consumer/customer segmentation, how to use imagery to trigger emotional responses, pointers for dealing with media fragmentation, as well as several other topics.

The Snuggie

It is a snuggie takeover.

Schneider Associates Intern Video

Meet our interns and co-ops!

Patrick Richardson Recaps the Best Superbowl Commercials of the 2010

Patrick Richardson, Integrated Marketing Director from Schneider Associates, recaps the best Superbowl commercials of 2010.

Most Memorable New Product Launch Top 10 countdown!

Patrick Richardson, Integrated Marketing Director at Schneider Associates counts down the most memorable product launches of 2009.

Happy Holidays from Schneider Associates!

Happy Holidays from Joan, Julie, Phil and the rest of the SA team!

Most Memorable New Product Launch Survey Results and Migration Marketing

Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.

MMNPL 2009 Marketing Trends – “Social TV”

The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.

Most Memorable New Product Launch

Preview Video – KFC’s Grilled Chicken

[YouTube=http://www.youtube.com/watch?v=LTJcjqIDtqQ]

Most Memorable New Product Launch

Preview Video – Snuggie

[YouTube=http://www.youtube.com/watch?v=0DKirxG2-ng]

Most Memorable New Product Launch

Preview Video – Giant Cheetos

[YouTube=http://www.youtube.com/watch?v=jQDaN4aneJs]

Most Memorable New Product Launch

Preview Video – McDonald’s McCafe

[YouTube=http://www.youtube.com/watch?v=bUqUVQ2-l0s]

The Most Memorable New Products of 2008

Top 10 video

[YouTube=http://www.youtube.com/watch?v=MJgAK3kxbZk]

Most Memorable New Product Launch

Preview Video – McDonald’s Southern Style Chicken Biscuit[YouTube=http://www.youtube.com/watch?v=gHmPHHco6B0]

Most Memorable New Product Launch

Preview Video – Nintendo Wii Fit

[YouTube=http://www.youtube.com/watch?v=Iv-wak0NKrM]

Most Memorable New Product Launch

Preview Video – Clorox Green Works

[YouTube=http://www.youtube.com/watch?v=diKHMXwlNTM]

Most Memorable New Product Launch

Preview Video – Frosted Flakes Gold

Most Memorable New Product Launch

Preview Video – Bud Light Lime

2007 MMNPL Results

Top 10 Countdown

2007 Most Memorable New Product Launch

Preview Video – iPhone

2007 Most Memorable New Product Launch

Preview Video – Transformers

2007 Most Memorable New Product Launch

Preview Video – Subway Fresh Fit Meals & Domino’s Oreo Dessert Pizza

2007 Most Memorable New Product Launch

Preview Video – Miller Chill

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