Webinar

2010 Webinar

With more than 40,000 products launched each year, how will your product stand apart from the competition? This webinar will reveal the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey.*

Join Launch Expert and Author, Julie Hall, and Chief Behavioral Scientist, Aaron Reid for insights on:

  • The five “must-do” marketing tactics influencing consumer purchasing today
  • The three easiest ways to use social mediums like Facebook and Twitter to improve the awareness of your new product launch
  • Top sources of information that almost all consumers use to learn about new products
  • Emerging trends in 2011 that will influence consumer choices and certainly impact your new product launch

Watch a recording of the webinar on The Pulse Network here

Creators:

• Julie Hall, Executive Vice President, Schneider Associates

• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science

2009 Webinar

See what made the Most Memorable New Product Launches of 2009 so successful. Join Schneider Associates, Sentient Decision Science, and IRI to review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. This presentation discusses what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:

• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior

Download the presentation here.

Creators:

• Julie Hall, Executive Vice President, Schneider Associates

• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science

• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI

2008 Webinar:

On February 19, 2009, Schneider Associates, Mintel, and IRI talked about the top 10 product launches of 2008, as determined through the Seventh Annual Most Memorable New Product Launch Survey. We discussed what made these products memorable to consumers as well as the latest consumer purchasing and behavioral trends.

Click here to download and view the webinar documents.

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