Domenick Celentano Picks his Top 7 Food Products of the Year

November 1, 2013

No one knows more about new food and beverage products than our expert Domenick Celentano. Celantano has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well-known Italian frozen foods brand in the North East. Domenick is the Food & Beverage guide at About.com and writes articles and blogs on topics focused on food entrepreneurs starting or running a specialty food business, such as trends and new product launch. The FoodPreneur provides consulting and educational seminars to help food entrepreneurs create successful new product launches. As always, Celantano told us which eats and drinks made the biggest impression on him this year. His picks for the Most Memorable New Product Launches are:

1. KFC Go Cups

kfc

A new KFC on-the-go snack. Customers have five different options to choose from: Chicken Littles, Original Recipe Bites, Hot Wings, Original Recipe Boneless, or Extra Crispy Tenders. Each cup also comes with seasoned potato wedges. The meal is packaged to easily fit inside your car cup holder, which makes it easy to eat on the go.

Learn more: http://www.kfc.com/food/chicken/gocups.asp

2. McDonald’s McWrap

mcwrap

A 10-inch warm tortilla wrapped around chicken and vegetables. Customers can choose grilled or crispy chicken from three different flavors: Chicken and Bacon, Chicken and Ranch, or Sweet Chili Chicken. Designed to give people a new, healthier option that’s easy to eat.

Learn more: http://www.mcdonalds.com/us/en/promotions/premium_mcwrap.html

3. Chobani Bite

chobani

Blended 100 calorie Greek Yogurt that is available in six different flavors: Caramel with Pineapple Chunks, Coffee with Dark Chocolate Chips, Fig with Orange Zest, Honey Ginger, Mint with Dark Chocolate Chips, and Raspberry with Dark Chocolate Chips. A great source of protein made from all natural ingredients.

Learn more: http://chobani.com/products/

4. Barilla Microwavable Meals

BARILLA MICROWAVEABLE MEALS

Designed around busy professionals, Brilla Microwavable Meals can easily be made anywhere, at any time. These meals feature six different meal choices: Marinara Penne, Meat Sauce Gemelli, Spicy Marina Penne, Tomato and Basil Penne, Tomato and Whole Grain Penne, and Vegetable Marinara Whole Grain Fusilli. A chef-quality meal that’s ready in just one minute. Barilla Microwavable Meals are made with 100% natural ingredients, 10-11 grams of protein, and no preservatives.

Learn more: http://www.barilla.com/aggregator/product/1304

5. Ensure Clear

ensure

Ensure’s first non-shake product, designed to give customer’s more options. Ensure Clear is a refreshing fat-free drink filled with 21 essential vitamins and minerals. Ensure Clear is offered in two flavors: Blueberry Pomegranate and Peach Mixed Fruit, both holding 9 grams of protein and only 180 calories.

Learn more: http://ensure.com/products/ensure-clear

6. Dunkin Donuts Glazed Donut Breakfast Sandwich

dunkin

“Going where no breakfast has gone.” A glazed donut holding together a peppered fried egg topped with bacon slices. This new product launch may follow in the footsteps of other “big indulgence” items like the KFC Double Down and make the MMNPL top 10!

Learn more: https://www.dunkindonuts.com/content/dunkindonuts/en/menu/food/sandwiches/breakfastsandwiches/Glazed_donut_breakfast_sandwich.html

7. Talenti Gelato & Sorbetto Re-Branding – “Happier Spoons”

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Talenti Gelato and Sorbetto has a new look and feel. Along with modernizing its packaging, the company has created a new label – happy spoons, which are displayed on every container.  The new design shows the company’s simplicity and satisfaction that comes with every spoonful. They’ve also added four new flavors: Alphonso Mango, Argentine Caramel, Southern Butter Pecan, and German Chocolate Cake.

Learn more: https://talentigelato.com/


Barilla Makes 60-Second-Italian with Microwaveable Meals Launch

August 10, 2012

Barilla, the world’s leading pasta brand, recently made its first leap to the microwavable aisle with its tasty launch—Barilla Microwaveable Meals. From the cabinet to the microwave to the table, the new single serving meals bring a little piece of Italy right to the home in just 60 seconds.

The portable 320 calorie meals are available in five varieties including Mezze Penne with Traditional Marinara Sauce, Mezze Penne with Tomato & Basil Sauce, Mezze Penne with Spicy Marinara Sauce, and in two whole grain options including Whole Grain Fusilli with Vegetable Marinara Sauce and Whole Grain Mezze Penne with Tomato & Basil Sauce (and for those of you pasta lovers, that’s five different pasta dishes for five work days, but who’s counting?)

Barilla’s new creation was developed with the busy on-the-go professional in mind.

“[The meals] are shelf stable so you can throw them into your bag on your way out the door, or keep a supply in your desk drawer,” said Giannella Alvarez, president of Barilla America in a press release.

With the April 5th product announcement on the brand’s Facebook page, Barilla invited the first 1,000 users to register for a free sample of the microwaveable meals to be sent to their home. The samples were gone almost as soon as the offer was posted. Social media engagement didn’t stop there for the new all-natural meals; Twitter followers were encouraged to use the hashtag #BarillaIn60 to share their thoughts on the new product.

Barilla is no amateur when it comes to product launching. The top pasta brand invited editors from some of the most well-known New York City publications to test the new microwaveable meals, and captured the entire event on video—which they of course included on their YouTube channel.

Effective campaign initiatives aside, what makes these microwavable meals so different from the rest? For starters: simplicity. The meals are shelf stable and packed with quality ingredients minus the preservatives, not to mention they’re incredibly convenient. It’s easy products like this that consumers have come to expect, and as long as Barilla keeps launching them, they’ll keep holding onto that #1 spot.


Launch of the Week: Barilla Microwavable Meals

July 27, 2012

Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?