What’s next for food marketers? More Migration Marketing.

May 14, 2012

What’s next for food marketers? More Migration Marketing.

Foodpreneur Dom Celentano interviews product launch expert Julie Hall about a continuing trend of migration marketing, where food brands and manufacturers create products for new consumer audiences and retail channels. Recent examples highlighted include QSR chains like IHOP and Olive Garden creating supermarket grocery products. The article discusses how for food marketers, brand and product positioning is essential.

Read more about the Migration Marketing trend.


Launch Expert Julie Hall Adds 5th “P” – Participation – to the Classic 4 P’s of Marketing

April 23, 2012

The Holmes Report featured an op-ed by Schneider Associates’ EVP and Launch Expert Julie Hall about how social media is changing the way we launch new products.

Hall and Schneider Associates introduced the Most Memorable New Product Launch (MMNPL) Survey in 2002, and since then, the poll has surveyed thousands of consumers about the most memorable product launches each year, analyzed media consumption and purchasing habits, and predicted trends based on the results.

Hall highlighted one significant change in this year’s MMNPL findings: “Facebook was nowhere near the top 10 sources of information about new products – and in the span of one year, it became the third most used source of information on new product launches, jumping from 17% to 40%. And this is just Facebook.”

Based on this and other findings, Hall coined the fifth P in the product marketer’s arsenal – Participation (the original four: product, price, promotion and place). Hall insists that consumers can be engaged by “Relationship Marketing,” which allows them to interact more closely with brands and products they love. Going forward, campaigns must consist of a blend of participatory marketing through various sources of old and new, traditional and social media marketing techniques in order to succeed.

Read the full article here.

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.


Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

March 2, 2012

For the second year in a row, About.com Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in food will never be the same.”

In Dom’s full review of the Webinar, he provided additional highlights about some of the most memorable food launches of 2011 such as Reese’s Minis, Philadelphia Cooking Crème, Baileys Coffee Creamer and DiGiorno Pizza and Cookies. Dom also discusses noteworthy statistics from the survey pointing to the changing landscape in food product development and launch, such as the huge increase in the use of Facebook as a source of information on new products.

Make sure to read the recap  as well as Celentano’s full review  of the MMNPL New Product Launch 2011 survey!


USA Today Features a Snapshot of the Top Products in the 2010 Most Memorable New Product Launch Survey

January 11, 2011

Jae Yang and Kari Gelles, reporters for USA Today, featured a snapshot of the 2010 Most Memorable New Product Launch survey results. The survey was conducted by Schneider Associates in collaboration with research partners Sentient Decision Science and the SymphonyIRI Group, to find out which 2010 product launches were the most memorable to consumers. The top five products were featured in the front page snapshot, including top finishers Apple iPad, Windows 7 and Motorola Droid . Click below to view the coverage on USAToday’s website.


Top Ten Most Memorable Product Launches of 2010

December 6, 2010

The results are in! Patrick Richardson, Director of Integrated Marketing at Schneider Associates, announces the top ten Most Memorable New Product Launches of 2010.


Forbes.com Announces the Results of the 2010 Most Memorable New Product Launch Survey

December 3, 2010

Elaine Wong, reporter at Forbes.com today announced results and data from the 2010 Most Memorable New Product Launch survey on the CMO Network section of the site. Taking the coveted number one spot as the most memorable product launch of the year is the Apple iPad, but there are a lot of surprise products in this year’s top ten. Click here to view a slideshow of the top products!




Most Memorable New Product Launch Preview: Domino’s Pizza Turnaround

November 12, 2010

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents Domino’s Pizza Turnaround. With a transparent approach to pizza-making, Domino’s listened to its customers’ complaints and pledged to enhance pizza quality, while showing customers the real ingredients that go into both its pizzas and its company.


MMNPL Expert Panelist Char Partelow of SymphonyIRI Group Nominates Products for the 2010 Survey

November 4, 2010

From outdoor billboards to flat screen TV’s in malls, shoppers are constantly bombarded with advertisements. Few stand out and those who rise to the top must exhibit an innovative, creative marketing strategy to draw attention. Consumer packaged goods expert, Char Partelow of SymphonyIRI Group, offers her nominations* for the most memorable new product launches of the year (product choices by Char, summaries compiled by the MMNPL staff).

KFC’s Double Down Sandwich

In April, KFC launched a limited time bun-less Double Down sandwich scheduled to be discontinued in May but the Colonel had another thing coming. It quickly became a national sensation, and due to popular demand, it has no expiration date. Rivaling conventional burgers, the Double Down offers two pieces of bacon, and two slices of cheese, drizzled with sauce and held together by two chicken filets (grilled or fried).

Jello Mousse Temptations

Jello’s not just for kids anymore. In July, Jello created a new Mousse dessert item, offered in three flavors: Caramel Crème, Chocolate Indulgence, and Dark Chocolate Decadence. For the calorie conscious, this dessert is only 60 calories per pack and its convenient packaging is great for parents on the run.

Pretzel M&M

An interesting twist to the M&M line was launched this past May. The new candy incorporates a crunchy pretzel inside milk chocolate inside a colorful candy shell. A confused orange M&M was the dumbfounded ‘spokescandy’ for the media promotion, using an x-ray to see inside his crunchy exterior and reveal the pretzel inside.

Bud Light Golden Wheat

Last fall, Anheuser-Busch introduced a new line to the Budweiser/Bud Light label, Golden Wheat. This tasty beer was supported by a creative ad campaign and aligns with the Superior Drinkability slogan, offering a flavorful alternative in a light beer.

.

 

Mountain Dew DEWmocracy2

In a DEWmocracy, the people rule. Mountain DEW launched a revolutionary marketing campaign involving social media and grass roots tactics to entice consumers to vote for their favorite flavor. The three flavor finalists were Mountain DEW Distortion, Mountain DEW Typhoon and Mountain DEW White Out which hit shelves in April. The winner was Mountain DEW White Out which became the new flavor for the brand.

Starbucks VIA Instant Coffee

Starbucks, a giant in the premium quick service coffee category, is testing the grocery aisles. VIA is Starbucks first on-the-go instant coffee packet which hit store shelves last fall, surprising competitors and constituting a bold leap for the brand.

.

Apple iPad

What can they think up next? Apple launched the iPad in April, thrilling fans and stunning competitors. The iPad has the interface of an iPod touch with the functionality of a portable PC. Fully-featured, it can do it all with hundreds of thousands of available apps. Made completely with environmentally responsible products, the iPad is as eco-friendly as it is innovative. Beating analysis’s expectation, the iPad sold 3 million units in the first eighty days it was released.

Kleenex Hand Towels

Kleenex introduced an alternative to household wash towels this past March. The one-time-use hand towels were made to keep bathrooms and kitchens sanitary and safe. Offering a soft texture and dry-touch fibers in every sheet, Kleenex has created a practical towel alternative.

.

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.

For more information on Char Partelow, please visit out expert panel page.
For more information on upcoming MMNPL products, see our Twitter handle, @MMNPL.


Most Memorable New Product Launch Preview: Dove Care + Men

November 3, 2010

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents Dove Men + Care. With Dove’s new integrative campaign targeting a male audience, Dove isn’t just for ladies anymore. Will Quarterback Drew Brees bring this campaign to the top? Check back soon to find out!


Most Memorable New Product Launch Preview: Motorola Droid

October 26, 2010

Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents the Motorola Droid. With an innovative launch and advertising campaign, is this smart phone memorable enough to take the top spot? Check back soon and find out!