USA Today featured data from Schneider Associates‘ and Sentient Decision Science‘s 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section on January 24th. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.
With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey (national consumer sample).
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In the video, Launch Expert and Author, Julie Hall, and Chief Behavioral Scientist, Aaron Reid offer insights on:
• The five “must-do” marketing tactics influencing consumer purchasing today
• Easy ways to use social mediums like Facebook and Twitter to improve the awareness of your new product launch
• Top sources of information that almost all consumers use to learn about new products
• Emerging trends in 2011 that will influence consumer choices and certainly impact your new product launch
For nearly five decades, Talbots, a leading international specialty retailer, cataloger and e-tailer of women’s apparel, shoes and accessories, has been recognized by their classic, conservative and slightly dowdy clothing. In the fall, Ms. Proper gets a makeover to Ms. Posh as the image evolves from outdated and drab to modern, stylish and made for all body types and tastes.
The fall 2010 collection from Talbots, tailored towards women who want classic items with more modern silhouettes, will launch with a new, invigorated repertoire of brightly colored prints, tailored pants and coats, and an impressive array of accessories including handbags, “to-die-for” shoes, and jewelry. The upcoming launch aims to draw a more fashion-forward customer base of women age 35-plus, while retaining appeal to Talbot’s loyal, conservatively dressed shopper base.
After a difficult financial period lasting several seasons, Talbots is making a formidable return to the fashion world. With the help of a merger with BPW Acquisition Corp, a successful month-long pants promotion last fall, and the help of First Lady Michelle Obama (who donned the brand’s floral dresses on two separate occasions), Talbots new fashion relevance is proving it’s not “your mom’s” Talbot’s. But the question is: Will you make it your own?
The new Sprint Instinct has launched, and to most consumers it will be seen as another iPhone copy-cat that has more cons than pros. Despite this, one thing is for sure – Sprint is certainly trying. This week Sprint launched the “Sell Out with Sprint” video campaign, which asks consumers to send in the “greatest product placement movie of all time.” The campaign is asking users to create home and post home videos to YouTube, using the Instinct as obvious product placement. The first 1,000 videos will receive $25 from Sprint.
According to the campaigns creative director, Christian Haas, the slogan “Sell Out with Sprint” is asking users to “Sell out Hollywood style, letting your integrity go, for cold hard cash.” The way I see it, this campaign is a low risk, high reward tactic. It gives Sprint a chance to reach out to consumers and offers them the chance to be creative. Sprint could have just continued running a series of ads featuring reasons why it is better than the iPhone, but there’s the who cares factor. Nobody will buy the Instinct over the iPhone, just because the internet might be a little faster or because it might be slightly more petite; the iPhone is the 800 pound guerilla that will not be taken down, especially now that it costs only $199.
“We needed to be able to talk about the features with a sense of humor because the iPhone is one of the most desired products that has come out in a long time,” Hass explained. “We needed a platform that we can talk about the features without being an infomercial.” Sprint might not be the best product available, but that’s not always what makes a product memorable. If this campaign can catch fire, and cause a stir in the media and online, it will give the Instinct a lift to possibly become a Most Memorable product for 2008.
The contest runs through August 1st, and the finalists will be voted on and picked by August 8th. After that, the public will pick a winner, and voting will end August 22nd.