Product Launch Marketing: One is greater than 360

October 24, 2013

xbox-one1

They say good things come to those who wait, and in the world of gaming, nothing holds truer. Nearly eight years after the release of the Xbox 360, Microsoft launched its plans to release the brand new Xbox One this November. To call this device a gaming console would be an injustice, as it sports dozens of new interactive features that are sure to change home entertainment forever.

The sleek new design is complete with controllers and an updated version of Kinect to capture 1080p high-definition video, as well as improved body detection and recognition for interactive games and commands. While the main focus of the Xbox has been gaming since its release in 2001, Microsoft is now emphasizing the entertainment capabilities of the device. The One will be compatible with cable boxes, allowing gamers to watch TV through the device and also provides users with TV listings and personalized suggestions. Additionally, the console will have the ability to function while running applications such as Skype and Internet Explorer simultaneously. So theoretically, you can watch the big game and Skype with your friend halfway across the country as if he or she were in the room with you. The One will also include several remote capabilities, such as voice control and Microsoft’s Smartglass technology that will allow users to control the device through their phones or tablets.

Read more at the Schneider Associates blog.


Product Launch Marketing: Leap Motion Controller Helps Consumers Get Handsy

October 18, 2013

LeapMotion-PackagingAnyone experienced enough with Xbox Kinect knows the fun of virtual motion control. Whether it’s a round of the latest dance craze or a game of virtual football, the technology has undoubtedly broken new ground when it comes to interacting with your favorite gadgets.

Enter Leap Motion’s Controller. Controlling your computer is as easy as waving your hands. This new product makes it easy to ditch that old mouse and keyboard in exchange for hands-free control of your favorite apps and games, all without ever touching a screen.

In a press release, Leap Motion co-founder and CEO Michael Buckwald describes his vision for the product: “Leap Motion enhances the computing experience to allow people to do things in new and better ways, and we’re committed to breaking down the barriers between people and technology to make the future more easily accessible.”

Read more at the Schneider Associates blog.