USA Today Announces the Most Memorable New Products of 2012

February 19, 2013

USA-Today-2-18-13

 

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell’s comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.

Stay tuned for the release of the full results of the 2012 MMNPL survey, including key consumer purchasing behavior insights.


Expert Panelist Domenick Celentano Nominates Products for 2011 MMNPL Survey

November 3, 2011

Thousands of new products are launched every year. While some products fail, others prove to be memorable launches. Domenick Celentano, author of the food and beverage guide for About.com and The Foodpreneur blog, offers his picks * for the most memorable new product launches of the year (product choices by Celentano, summaries compiled by the MMNPL staff).

Pepperidge Farm Goldfish Sandwich Bread

This past year, Pepperidge Farm introduced the bread that smiles back. Available in three varieties, this bread does not contain high fructose corn syrup and boasts 3 grams of fiber per serving for only 120 calories. The bread is completely crust-free, ensuring that the pickiest eaters will have no reason to dislike it. This product created a lot of buzz through word of mouth marketing.
Kids loved the fun shape of the bread while busy mothers loved that their kids were eating healthy.  

 

Frito Lay All Natural Chips

Frito Lay introduced more than six dozen products made with all natural ingredients. The transition from processed to wholesome snack options is a result of rising health-consciousness among consumers. Promoting the “real ingredients” made by “real people” were key messages in this successful launch. Instead of using paid actors in their commercials, Frito Lay made a smart decision to use their employees, allowing consumers to get to know the real people behind the brand.

 

Triple Double Oreo

Oreo has literally taken this iconic brand to the next level.  With the introduction of the Triple Double Oreo, fans of the original cookie can now indulge in the new product, which includes one layer of original crème stuffing and one layer of chocolate stuffing sandwiched between three cookie wafers.  Oreo was smart to cash in on two important food trends– flavor layering and affordable indulgence. Consumers created a buzz online months before the Triple Double Oreo was released, proving once again that word of mouth is a powerful boost to marketing programs and sales. 

 

Bertolli® Premium Meal Soups for Two

Bertolli is bringing restaurant-style food home to you.  In partnership with Fabio Viviani, acclaimed Italian chef, restaurant owner and Top Chef contestant, Bertolli has released a line of soups based on Italian restaurant cooking.  Bertolli Premium Meal Soups for Two are available in four different varieties. The traditional, hearty Italian soups are used for the main course rather than a side dish or appetizer.   Bertolli also positioned this new soup meal as a healthy, affordable option for dinner during the recession. 

 

Amazon Kindle Fire

Since the announcement from Amazon in September, consumers have been waiting for the release of this new tablet.  The Amazon Kindle Fire allows users to watch movies and TV shows, purchase apps, play games, and surf the internet, all while still reading the eBooks they love on their Kindle.  The color touch screen, features and lower price point are why the Kindle Fire is a new and potentially fierce competitor to the iPad and other tablets.

 

Ben & Jerry’s Introduces ‘Schweddy Balls’ Ice Cream

Fans of the popular late-night TV show Saturday Night Live are giddy over Ben and Jerry’s new limited time flavor, “Schweddy Balls.”
In celebration of the 37th season of SNL, Ben and Jerry’s decided to create an ice cream flavor after one of the famous SNL skits starring Alec Baldwin.  The flavor consists of “vanilla ice cream with a hint of rum and is loaded with fudge covered rum balls and milk chocolate malt balls.” The release of this ice cream flavor in September created quite the buzz through both word of mouth and the media.  This ice cream was talked by main stream media for about a week shortly after it was released, and then again in October when parent groups called for it to be removed from store shelves. Schweddy Balls may not be on the market for long, but many people are sure to remember the launch of this delicious product, specifically because of the controversy that surrounded it.

 

McDonalds Frozen Strawberry Lemonade

McDonald’s Frozen Strawberry Lemonade – the perfect drink for summertime.  Released in May, the drink is made by blending together a lemonade base, strawberry syrup on the bottom, and ice.  Sales were strong and proved that McCafe, isn’t just for coffee and smoothies anymore. Backed by a huge integrated marketing campaign, no wonder this cool drink should be considered for the most memorable product launch. 

*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.


Nuts, elevated

July 24, 2008

By Lynn Dornblaser

Director, CPG Trend Insight

Mintel International

When are nuts not just plain old nuts? This line from Frito-Lay, introduced in November, may help answer this question. The venerable snack company has expanded its offering, and in a unique way. TrueNorth nuts have a completely different look and feel from all the other nuts in the company’s portfolio (think Planters). The packaging, positioning, and advertising all seem to position this line as being for a more upscale snacking experience, and also for those consumers seeking a more wholesome or natural snack.

The positioning is right for the time. As consumers look for more healthful snacks, nuts fit the bill (healthy oils, protein, fiber, nutrient-rich). As consumers look for more natural products, nuts also fit the bill. This dual approach appears to be where TrueNorth is going. Back-of-pack copy says: “Our whole nuts are guided by these product truths: 100% natural, no preservatives, no artificial flavors, no added colors, good source of protein, and good source of fiber.” Note that there is no low-fat, low-calorie, or other low-in positioning. Rather, the positioning is along the lines of inherent goodness of the nuts themselves, a key trend identified by Mintel that appears across a number of categories and product types.

This line includes a wide range, with several varieties of whole, salted nuts, plus nuts enrobed with crunching elements, clusters that combine nuts and sweet elements, and crisps which look and taste a bit like crackers.

Ads appear in a variety of shelter magazines (e.g. Good Housekeeping, Better Homes & Gardens) and also magazines such as Cooking Light, which has a stronger health focus than the others. All position the product line as a way to “bring inspiration to natural snacking.”

For more information, please contact:

lynnd@mintel.com

Mintel International

(312) 450 6117