By Ryan Stredney
P.R Specialist – Data & Insights
Information Resources, Inc.
We’ve all seen the soap industry evolve and flourish over time… from the messy bars of old, leaving their residue all over bathtub ledges between uses to today’s convenient body washes in their snap top tubes and ever-expanding variety of aromas. But what about the means for applying these modern shower gels to one’s body? Wash cloths just aren’t cutting it anymore for guys and girls alike… too long to lather up and you’re left with a skimpy wash surface that just doesn’t have enough exfoliating power to refresh anyone’s skin from the rugged grime of the daily grind.
As alternatives were developed to appeal to the fairer gender, they weren’t really doing all that much to sell themselves to men in the marketplace. We’re talking about the loofahs, sponges and poofs you find hanging on the ladies’ side of the shower, detailed with feminine designs, colors and floral scents… truly made for the smoother, gentler, more luxurious skin that women possess. Granted they’re a step in the right direction, providing a textured surface for a deeper scrub and more lather generating layers to give everybody’s body a once over, but the modern man is always on the lookout for something stronger and stacked with more machismo.
Now AXE has taken that concept even further and come out with a solution developed specifically for guys… The new AXE Detailer Shower Tool. A deep scrub side to clean your rough and tough spots, forced to hybrid with a gentle mesh side to clean even your most sensitive areas. Fused all together with circular, rubber grips that conjure up the image of auto rims, the dual-sided shower tool is ideal for a man’s needs and designed to encourage an overall more efficient shower experience.
The gear-head-esque name is certainly more appealing to men right off the bat, but the Detailer lives up to its billing as well. The rubber grip gives guys something substantial to hold onto, the traditional mesh area provides plenty of lathering potential, and the red scouring pad opposite is good for thick skin like heels, knees, palms and elbows. Backed by a strong television marketing campaign promoting attractive masculinity and rugged Americana, AXE is constantly looking for new ways to score points and grab market share in the hygiene industry, and with the first scrubber designed specifically with men in mind, they may just have a winner with the new Detailer Shower Tool.
Additional Information can be found at: http://www.theaxeeffect.com/flash.html