Pop-Tarts Gone Nutty! leaves fans just that

July 2, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two  new yummy flavors: peanut butter and frosted chocolate peanut butter.

“Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

Read more at the Schneider Associates blog.


MMNPL Top 5 Picks from Tom Kraeutler, Host of The Money Pit Home Improvement Radio Show

January 23, 2013


Our home products expert, Tom Kraeutler, is the Host, Founder and Chief Home Improvement Evangelist of The Money Pit. He is a hands-on home improvement broadcast journalist and the kind of guy homeowners want to call at midnight when their basement floods. He first earned his home improvement stripes as a professional home inspector, amassing over 20 years experience learning how houses are put together, and how they fall apart!

Here are his selections for the Most Memorable New Home Product Launches of 2012:


Andersen 400 Series Tilt-Wash Double-Hung Insert Window

These windows are an excellent choice to replace old, drafty windows that are hard to open or require frequent scraping and painting. Andersen has made it so that installing these windows couldn’t be easier.  The 400 Series Tilt-Wash Double-Hung Insert Window is custom sized to fit inside an existing window frame. Just remove the top and bottom sash and insert the new window. It’s a great DIY project that requires only basic skills and no special tools. Plus, you can install the window from inside your home, making it easy to replace even second-floor windows.  The tilt function makes it easy to clean them, and the low-maintenance exterior eliminates the need for paint. Plus, the high-performance Low-E4 glass provides superior energy-efficiency.


Black & Decker Gyro

Every once in a while a company comes out with a truly unique innovation that completely takes me by surprise. Gyro is one of those products — the world’s first motion activated power screwdriver. It’s really cool and fun to use.  Here’s how it works: the trigger is on the back of it, so when you squeeze the Gyro you engage the power switch. To turn it on, you rotate it to the right. It starts very slowly, and the more you turn, it goes full throttle. To slow it down you simply turn it back towards neutral or center, wherever you started with it. And then to reverse the direction, you simply turn it to the left. Gyro was developed by Black & Decker to give users more control over the application, both in speed and direction. And at a suggested retail price of $39.99, it’s both innovative and inexpensive!


Lutron Maestro Occupancy Sensing Switch

The age-old problem of leaving lights on in empty rooms is solved with the Maestro Occupancy Sensing Switch from Lutron. It can detect motion so that it turns lights on when you enter a room and off when a room is empty. This hands-free technology makes life easier when you’ve got an armful of laundry or groceries, and it’s great for a household with kids who might not always remember to turn off the lights when they leave a room. It’s also convertible to manual on/off vacancy sensors for use in bedrooms and homes with pets. You can install it in 15 minutes or less, and it works with all types of light bulbs, including LED, CFL, tube fluorescent, halogen and incandescent.  And by replacing just one standard light switch with a Maestro Occupancy Sensing Switch, you can save up to $25 in energy costs.


Philips L Prize-Winning 10 Watt LED Bulb

This $10 million prize-winning light bulb is an answer to our energy future that’s here today – selected by the U.S. Department of energy as the most energy efficient-alternative to the standard 60-watt incandescent bulb. Philips 10-watt LED bulb lasts 30 times longer – up to 27 years!! – and can save you up to $165 in energy costs over the life of the bulb. Wave goodbye to the hassle of changing bulbs frequently and pat yourself on the back for choosing a bulb that’s smart for the planet AND your wallet. Philips 10-watt LED bulb is fully dimmable and provides soft white light with virtually no UV in the beam, so it won’t fade fabrics. And it’s designed in a traditional bulb shape that will fit right into your existing fixtures.


Fluidmaster Duo Flush System

As a nation, we flush away billions of gallons of water every day. You can be part of the solution by improving a water-wasting toilet in your own home. Fluidmaster’s Duo Flush is an innovative system that converts any toilet into a high-efficiency, water-saving dual flush toilet that saves you money to boot. It provides up to 50% water savings with every flush, and can knock your water bill down by more than $120 a year per toilet. It’s easy to install – takes just 20 minutes – and easy to use: Just lift the handle up for a half flush and push it down for a full flush. You’ll be reducing your annual water usage by more than 15,000 gallons, and the planet will thank you.

Our Expert Picks Top 5 Pet Products of 2012

September 24, 2012

Amanda Shih, our pet expert and dog trainer, walker, groomer and boarder created her blog, Doggie Product Review, to provide other dog owners with helpful, easy to understand product reviews. Based in Chicago, she reviews toys, treats, food and general tools. Here is her list of the top Five Most Memorable 2012 Pet Products.

Absolutely New’s Treat Launcher™ eliminates getting doggie drool on your hands and makes feeding time fun! Simply pull the trigger and a single piece of food is launched into the air.  Not only is this a great way to give your dog exercise, it also feeds your dog at the same time.

The DogGone Smart Pet Bed is the latest high tech product to hit the market for dog beds.  The  truly amazing water-resistant  Dog Gone Smart Pet Bed leaves your dog’s bed clean without compromising on fabric feel or comfort.

Bionic Toss N Tug Toyfloats, flies, and is guaranteed to be chewed and not break or Bionic will give you a new one for free! The demo video for this cool toy shows how it can survive a blender and  still look like new.They also have models that can be filled with treats to provide hours of safe fun for your pooch.

Frosty Bowlz has a freezable insert that will keep your pet’s water ice cold for up to 18 hours!  A must for hot summer days.

Pet Paint is just that: safe, non-toxic, and veterinarian approved paint for your dog. The first-of-its-kind, this product is sure to leave a lasting memory when you paint on your team’s colors. Imagine the looks your dog will draw at parades, social events, and parties all painted up and ready to show!

The year 2012 has introduced us to many new pet products. What do you think is the best new product? Which would you be most likely to try? Make sure to check back toward the end of the year, when we will be revealing our Most Memorable New Product Launch survey final results.

Launch Talk: What You Can Learn from the iPhone 5 Launch

September 13, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences.

SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and gain media attention using the very traditional press conference.


MMNPL checks out iTouchless at NHS 2012

May 24, 2012

MMNPL’s Ashley DePaolo learns all about iTouchless’ line of touch-free toilet seats, trash cans and other products at the 2012 National Hardware Show.

Keep checking back here for more interviews and videos from NHS 2012.

Register Now for the Most Memorable New Product Launch LIVE Webinar

February 3, 2012

With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed?

Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. – 3:oo p.m.

Julie and Aaron will provide insights on:

  • Emerging trends in 2012 that will influence consumer awareness and purchasing behavior
  • The five “must-do” marketing tactics influencing consumer purchasing today
  • Why social marketing is driving trial and sales
  • The Top Ten product launches of 2011, and what made them so successful
  • The Top Ten product launches of the past decade and why they’ve remained relevant
  • Top sources of information almost all consumers use to learn about new products

To register for this webinar, please click here or at the link above.

MMNPL 2011 Survey Featured in a USA Today Snapshot

January 18, 2012

A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the Kinect for Xbox 360 as the most memorable product launch of 2011, with Nintendo 3DS and the Chevy Volt (tied), and Wendy’s Natural Cut Fries rounding out the top three spots.

To read more about the 2011 MMNPL survey, Click Here.

Range Rover Evoque Campaign Emphasizes Interaction

June 14, 2011

Range Rover has rolled out an impressive campaign to launch the 2012 Evoque. The initial launch event in July 2010 showcased the new compact SUV model, the smallest of the Range Rover line. The Evoque has all of form and function of other Range Rovers, but with greater fuel-efficiency because it 35% lighter than the Range Rover Sport. The launch event was held at Kensington Palace in London in a partnership with Vogue magazine, and closely resembled a fashion show, (appropriate given that Range Rover named Victoria Beckham as the creative design executive behind Evoque.)

Recently Range Rover has been ramping up its marketing with a trans-continental concert event May 21st featuring Cee Lo Green in Times Square, Paolo Nutini in Milan and Mark Ronson in Shanghai performing simultaneously. Evoque models were lined up on the square along with interactive displays, so that attendees could look “under the hood” of the new vehicles. This is part of a 100-city global Evoque tour that Range Rover is calling “The Pulse of the City,” playing off the Evoque’s city-friendly size and style.

 To capitalize on the personalization trend we have seen in so many new product introductions, Range Rover hired The Brooklyn Brothers, and Somesuch & Co to produce an interactive online promotional video, Being Henry. The trailer coaxes viewers to visit the website and make in-video choices for the protagonist, Henry, by dragging him or clicking on options – like a modern, interactive “Choose Your Own Adventure.”

The video is quirky, and the events that unfold are hilariously unexpected. The video theme supports the Evoque’s customizable features, as well as the tag line Range Rover is using for the vehicle: Where will you end up?

 Following the trend of stylized, smaller vehicles like the Mini wagon and Nissan Juke, the Range Rover is an SUV that provides an attractive, more fuel efficient option at a time when gas prices are rising precipitously.

Tide Redefines Laundry Detergent Packaging with New Pods

June 2, 2011

Procter & Gamble Co. is launching its biggest laundry detergent innovation in decades: Tide Pods. These highly concentrated tablets – two times more concentrated than the regular Tide liquid – have three chambers of detergent inside a plastic film that dissolves in cold water. The tablets contain only ten percent water, and can be used in regular and high-efficiency machines.

Even though the U.S. market has traditionally resisted using laundry tablets, Proctor & Gamble is backing Tide Pods with a $150 million marketing campaign. “We want marketing that’s as innovative as the product technology,” said Alex Keith, VP of North American laundry in an interview with Ad Age. “The powder-based tablets we launched last time came right as the market was making an inflection point toward liquid detergents.” Tide’s goal is to shift the work of pre-treating, soaking, and other laundry-related tasks to the detergent. The test results so far have been compelling; with 97 percent of test consumers agreeing that the new formula “provides excellent results with minimal time and effort.”

The media is already buzzing about the test launch that is scheduled for July, with the full line hitting shelves early next year. Originally planned for September, the Launch was pushed back due to high retail distribution demand. Procter & Gamble took a risk letting their competitors know about Tide Pods five months before it is available, but the brand is confident its patents will protect the product. “I don’t imagine that this is going to be able to be copied in any way that it will become a threat,” P&G Chief Executive Robert McDonald was reported as saying by Fox Business News.

Tide Pods follows in the footsteps of Tide Stain Release single-dose gel packets, launched in 2009, which have become the Stain Release line’s most popular product. Can a pod-ful of innovation and a $150 million marketing load change consumer thinking and habits? One thing is for sure: It will all come out in the wash.

Personalize Your Water with MiO and Transform Plain H20 into a Flavorful Beverage

April 13, 2011

Another new product that may be included in the Most Memorable New Product Launch Survey: MiO water-enhancer, by Kraft Foods.

Personalization is a popular trend among consumers, so what could be better than instantly mixing your own drink just the way you like it? Last month, Kraft launched its new caffeine free, artificially sweetened water-enhancer, Mio, in six different flavors.

MiO in Italian means “mine.” In an interview with Packaging Digest, Bridget MacConnell, senior manager, corporate affairs at Kraft Foods, explained “[that’s] what makes MiO so special—it lets me make my drink my way.” MiO senior brand manager Lisa Laibe talked with the Chicago Tribune about the idea of personalization. “Consumers are really looking to have their personal tastes reflect in all things they’re doing and using. It’s particularly important for millennials, which Kraft pegs as those age 18 to 39.”

Found in supermarkets and sold in a convenient, portable pod container, MiO allows you to add a touch of Berry Pomegranate, Strawberry Watermelon, Fruit Punch, Mango Peach, Sweet Tea or Peach Tea to water for a new way to experience your favorite flavor. Each bottle contains about 24 servings at a price of around $3.99.

To launch MiO, Kraft hired a familiar face from YouTube to be the spokesman for the campaign: Brian Gallivan, more commonly known as “Sassy Gay Friend.” Gallivan stars in a number of viral videos encouraging young women to “FTS: Flip it, tip it and sip it.”

Aside from the YouTube promotion, MiO is advertising  on television, online and on Facebook. Free samples were sent out to 100,000 Facebook users in the weeks leading up to the launch as a giveaway promotion. Most of the consumer feedback was positive, and some fans even suggested new and creative ways to use MiO, like mixing it in ice cream, yogurt or soda.

With recent health news surfacing on the dangers of food colorings, MiO faces a challenge in connecting with health conscious consumers. Is MiO a beverage innovation, or a product launch with no real market? One thing is clear, MiO will be an interesting launch to watch in 2011.