No one knows more about new food and beverage products than our expert Domenick Celentano. Celantano has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well-known Italian frozen foods brand in the North East. Domenick is the Food & Beverage guide at About.com and writes articles and blogs on topics focused on food entrepreneurs starting or running a specialty food business, such as trends and new product launch. The FoodPreneur provides consulting and educational seminars to help food entrepreneurs create successful new product launches. As always, Celantano told us which eats and drinks made the biggest impression on him this year. His picks for the Most Memorable New Product Launches are:
1. KFC Go Cups
A new KFC on-the-go snack. Customers have five different options to choose from: Chicken Littles, Original Recipe Bites, Hot Wings, Original Recipe Boneless, or Extra Crispy Tenders. Each cup also comes with seasoned potato wedges. The meal is packaged to easily fit inside your car cup holder, which makes it easy to eat on the go.
Learn more: http://www.kfc.com/food/chicken/gocups.asp
2. McDonald’s McWrap
A 10-inch warm tortilla wrapped around chicken and vegetables. Customers can choose grilled or crispy chicken from three different flavors: Chicken and Bacon, Chicken and Ranch, or Sweet Chili Chicken. Designed to give people a new, healthier option that’s easy to eat.
3. Chobani Bite
Blended 100 calorie Greek Yogurt that is available in six different flavors: Caramel with Pineapple Chunks, Coffee with Dark Chocolate Chips, Fig with Orange Zest, Honey Ginger, Mint with Dark Chocolate Chips, and Raspberry with Dark Chocolate Chips. A great source of protein made from all natural ingredients.
Learn more: http://chobani.com/products/
4. Barilla Microwavable Meals
Designed around busy professionals, Brilla Microwavable Meals can easily be made anywhere, at any time. These meals feature six different meal choices: Marinara Penne, Meat Sauce Gemelli, Spicy Marina Penne, Tomato and Basil Penne, Tomato and Whole Grain Penne, and Vegetable Marinara Whole Grain Fusilli. A chef-quality meal that’s ready in just one minute. Barilla Microwavable Meals are made with 100% natural ingredients, 10-11 grams of protein, and no preservatives.
Learn more: http://www.barilla.com/aggregator/product/1304
5. Ensure Clear
Ensure’s first non-shake product, designed to give customer’s more options. Ensure Clear is a refreshing fat-free drink filled with 21 essential vitamins and minerals. Ensure Clear is offered in two flavors: Blueberry Pomegranate and Peach Mixed Fruit, both holding 9 grams of protein and only 180 calories.
Learn more: http://ensure.com/products/ensure-clear
6. Dunkin Donuts Glazed Donut Breakfast Sandwich
“Going where no breakfast has gone.” A glazed donut holding together a peppered fried egg topped with bacon slices. This new product launch may follow in the footsteps of other “big indulgence” items like the KFC Double Down and make the MMNPL top 10!
7. Talenti Gelato & Sorbetto Re-Branding – “Happier Spoons”
Talenti Gelato and Sorbetto has a new look and feel. Along with modernizing its packaging, the company has created a new label – happy spoons, which are displayed on every container. The new design shows the company’s simplicity and satisfaction that comes with every spoonful. They’ve also added four new flavors: Alphonso Mango, Argentine Caramel, Southern Butter Pecan, and German Chocolate Cake.
Learn more: https://talentigelato.com/