Food Expert Dom Celentano Reports on the Most Memorable New Product Launch 2011 Webinar

March 2, 2012

For the second year in a row, Food and Beverage expert Domenick Celentano covered the MMNPL survey webinar and gave his thoughts on some food product launches in his recap. Celentano discussed the concept of co-creation for new products in the early stages of development through social media, and the importance of word-of-mouth, noting “New product launches in food will never be the same.”

In Dom’s full review of the Webinar, he provided additional highlights about some of the most memorable food launches of 2011 such as Reese’s Minis, Philadelphia Cooking Crème, Baileys Coffee Creamer and DiGiorno Pizza and Cookies. Dom also discusses noteworthy statistics from the survey pointing to the changing landscape in food product development and launch, such as the huge increase in the use of Facebook as a source of information on new products.

Make sure to read the recap  as well as Celentano’s full review  of the MMNPL New Product Launch 2011 survey!

MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

January 25, 2012

USA Today featured data from Schneider Associates‘ and Sentient Decision Science‘s 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section on January 24th. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.

Ross Rubin of Engadget Nominates Top Tech Products for the MMNPL Survey (part 1 of 2)

September 2, 2010

The whirlwind year of product launches for the technology sector has made for great MMNPL survey competition, and Ross Rubin, Consumer Electronics columnist for Engadget and 2010 MMNPL Expert Panelist, has nominated* ten great new introductions. This first post includes five of Ross’ choices.

Motorola Droid

Debuting in the fourth quarter of 2009, the Droid was Verizon Wireless’s first Android phone and its strongest competitor to date against the iPhone. Verizon Wireless made a huge push promoting the handset and including it in BOGO promotions. The Droid spearheaded Android to become the best-selling smartphone OS in the U.S.


Apple iPhone 4

The launch of the latest version of Apple’s industry-reshaping handset was marked with many distinctions, including a leak well in advance of its announcement and the “Antennagate” controversy. Still, the iPhone 4 became Apple’s fastest-selling product ever, due in part to its international launch. The iPhone 4’s front-facing camera also supported Apple’s FaceTime videoconferencing application.

Apple iPad

Apple’s tablet has defined a new category between a smartphone and notebook. It is beating all but the most optimistic estimates for how many units it would sell in the first year and is attracting many novel apps and accessories.





Panasonic TC-P50VT20

This 3D television was the first one sold at Best Buy and kicked off the 3D era. 3D is now spreading to multiple product categories as it builds an ecosystem similar to that of HD and is expected to be a popular feature in the next few years.




The first 4G phone in the U.S., the EVO 4G stole the show at the spring CTIA Wireless show. It is a technology tour de force, including a 4.3″ display, Android 2.1, HDMI, high-definition video capture, mobile hotspot features for up to eight users, and a front-facing camera.

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*Not all products chosen by the MMNPL expert panelists are guaranteed to be included in the MMNPL survey due to our rigorous criteria for selecting new products.


For more information on Ross Rubin, please visit our expert panel page.

For more information on the upcoming 2010 MMNPL survey, check back regularly and follow us on Twitter @MMNPL

Announcing the 2010 MMNPL Expert Panel!

August 25, 2010

New for 2010, we are pleased to announce a panel of product launch experts that will nominate their picks for the most memorable new product introductions to be included in the MMNPL survey. Below, you’ll find a list of the 2010 expert panelists (full profiles and bios can be found on the Expert Panel page). Look for product nominations from these experts that will be published on our blog.


Ross Rubin
Consumer Electronics Columnist

FOOD and BEVERAGE (Consumer Packaged Goods):

Char Partelow
Senior Vice President
SymphonyIRI Group

Deborah Cassell
Executive Editor
Candy Industry Magazine

Lynn Dornblaser
Director, CPG Trend Insight
Mintel Research Consultancy

FOOD and BEVERAGE (Quick Service Restaurants):

Elissa Elan
East Coast Bureau Chief, New York
Nation’s Restaurant News


Lynn Dornblaser
Director, CPG Trend Insight
Mintel Research Consultancy


Pauline Hammerbeck
Editor in Chief
Brand Packaging

Char Partelow
Senior Vice President
SymphonyIRI Group



Dan Curto
Reviews Editor and


Piera Jolly


Wayne Cunningham
Senior Editor
CNET’s Car Tech channel