USA TODAY Features the Most Memorable New Products of 2013

January 21, 2014

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USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.


Curtis Silver Picks His Top 7 Tech Products of the Year

November 4, 2013

SA tech expert Curtis Silver shared the gadgets and gizmos he thinks will be the Most Memorable New Product Launches of 2013. Silver is a contributor to GeekDad and Medium.com, brand ambassador for Gunnar Optiks and writer of a delusional travel blog, Heathens of the Plains. He can be found at pixelhub.me/cebsilver.

1. Xbox One

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In an effort to revolutionize the gaming experience, Microsoft is banking on their next generation gaming system to bleed together all aspects of gaming, television, music and movies for one massive entertainment machine.

 Learn more: http://www.xbox.com/en-US/xbox-one/meet-xbox-one

2. PlayStation 4

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Like Microsoft, Sony is hoping their system will be the next generation entertainment system. Unlike Microsoft, Sony has benefited from not being completely creepy with how they plan on not watching you. Time will tell which system will win this battle, but it should be entertaining to watch.

Learn more: http://us.playstation.com/ps4/index.htm

3. Google Glass

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While poised to become the next Segway, in the sense of revolutionary technology limited to tech nerds and tech tourists, Glass has the potential to be something more. Yet, every time Robert Scoble tweets a picture of himself in the shower, the product takes a hit. Do we want that kind of accessibility on our faces? Only time will tell.

Learn more: http://www.google.com/glass/start/

4. Netflix

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Neither launched in the last year nor an actual piece of traditional technology, Netflix shouldn’t be on this list. But in February 2013, Netflix changed the landscape of television when it released original content, House of Cards. Through integration with the next generation of gaming consoles, Netflix’s business model will revolutionize how we digest made-for-TV entertainment.

Learn more: https://signup.netflix.com/

5. 3Doodler Pen

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After pulling in $2.3M following a $30K Kickstarter goal, the 3Doodler Pen by WobbleWorks LLC is now shipping to backers. Just as 3D printing opened up the creative industrial market, this pen has the ability to do the same with consumers. It is cheap and can change how we doodle. For artists, it has the potential to be an invaluable resource for modeling and creation.

Learn more: http://www.the3doodler.com/

6. Galaxy Gear SmartWatch

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Like it or not, calculator watches are making a comeback. Do people really want another piece of wearable technology when they are already carrying cell phones? Will the smart watch trend take off? If it does, at least Samsung can say they drew first blood.

Learn more: http://www.samsung.com/global/microsite/galaxynote3-gear/

7. Ouya

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While Sony and Microsoft are busy building massive entertainment systems, Ouya is under the radar, seeking to bring gaming to the masses- but just gaming. With a $99 price point, an Android operating system and a game library that is free to try, it is only a matter of time before millions of burnt out gamers migrate to the simplicity of this system. While many are writing it off as dead, it’s better to consider Ouya the Linux of the gaming consoles.

Learn more:  https://www.ouya.tv/?gclid=CInhx4mc9rkCFUWd4Aod6R8AIQ


Domenick Celentano Picks his Top 7 Food Products of the Year

November 1, 2013

No one knows more about new food and beverage products than our expert Domenick Celentano. Celantano has spent his entire life in Retail Consumer Foods holding key positions in his family business, Celentano Bros., Inc. the well-known Italian frozen foods brand in the North East. Domenick is the Food & Beverage guide at About.com and writes articles and blogs on topics focused on food entrepreneurs starting or running a specialty food business, such as trends and new product launch. The FoodPreneur provides consulting and educational seminars to help food entrepreneurs create successful new product launches. As always, Celantano told us which eats and drinks made the biggest impression on him this year. His picks for the Most Memorable New Product Launches are:

1. KFC Go Cups

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A new KFC on-the-go snack. Customers have five different options to choose from: Chicken Littles, Original Recipe Bites, Hot Wings, Original Recipe Boneless, or Extra Crispy Tenders. Each cup also comes with seasoned potato wedges. The meal is packaged to easily fit inside your car cup holder, which makes it easy to eat on the go.

Learn more: http://www.kfc.com/food/chicken/gocups.asp

2. McDonald’s McWrap

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A 10-inch warm tortilla wrapped around chicken and vegetables. Customers can choose grilled or crispy chicken from three different flavors: Chicken and Bacon, Chicken and Ranch, or Sweet Chili Chicken. Designed to give people a new, healthier option that’s easy to eat.

Learn more: http://www.mcdonalds.com/us/en/promotions/premium_mcwrap.html

3. Chobani Bite

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Blended 100 calorie Greek Yogurt that is available in six different flavors: Caramel with Pineapple Chunks, Coffee with Dark Chocolate Chips, Fig with Orange Zest, Honey Ginger, Mint with Dark Chocolate Chips, and Raspberry with Dark Chocolate Chips. A great source of protein made from all natural ingredients.

Learn more: http://chobani.com/products/

4. Barilla Microwavable Meals

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Designed around busy professionals, Brilla Microwavable Meals can easily be made anywhere, at any time. These meals feature six different meal choices: Marinara Penne, Meat Sauce Gemelli, Spicy Marina Penne, Tomato and Basil Penne, Tomato and Whole Grain Penne, and Vegetable Marinara Whole Grain Fusilli. A chef-quality meal that’s ready in just one minute. Barilla Microwavable Meals are made with 100% natural ingredients, 10-11 grams of protein, and no preservatives.

Learn more: http://www.barilla.com/aggregator/product/1304

5. Ensure Clear

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Ensure’s first non-shake product, designed to give customer’s more options. Ensure Clear is a refreshing fat-free drink filled with 21 essential vitamins and minerals. Ensure Clear is offered in two flavors: Blueberry Pomegranate and Peach Mixed Fruit, both holding 9 grams of protein and only 180 calories.

Learn more: http://ensure.com/products/ensure-clear

6. Dunkin Donuts Glazed Donut Breakfast Sandwich

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“Going where no breakfast has gone.” A glazed donut holding together a peppered fried egg topped with bacon slices. This new product launch may follow in the footsteps of other “big indulgence” items like the KFC Double Down and make the MMNPL top 10!

Learn more: https://www.dunkindonuts.com/content/dunkindonuts/en/menu/food/sandwiches/breakfastsandwiches/Glazed_donut_breakfast_sandwich.html

7. Talenti Gelato & Sorbetto Re-Branding – “Happier Spoons”

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Talenti Gelato and Sorbetto has a new look and feel. Along with modernizing its packaging, the company has created a new label – happy spoons, which are displayed on every container.  The new design shows the company’s simplicity and satisfaction that comes with every spoonful. They’ve also added four new flavors: Alphonso Mango, Argentine Caramel, Southern Butter Pecan, and German Chocolate Cake.

Learn more: https://talentigelato.com/


Dan Nessel Picks His Top 10 Toy Products of the Year

October 29, 2013

Over the course of his toy-loving career, Dan Nessel created DadDoes.com and has written over 350 toy reviews. His YouTube Channel, which offers hands-on, real world product reviews, has received over 8.5 million views alone. Nessel has also shared his views and opinions on numerous radio shows, writes the ‘Toys N Tech’ column for Grand Magazine, and – most importantly – knows how to say, “Where are the toys?” in 5 different languages. Now, he lets us in on which toys he thinks are the Most Memorable Product Launches of 2013.

1. Disney Infinity

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Disney Infinity is an interactive video game that kids can play three different ways: online, connected to a video game console or on an iPad.  Kids get the magic of Disney at their fingertips as they unlock new characters and send them on adventures with new toys.

Learn more: https://infinity.disney.com/

2. Zoomer Pup – The Interactive Robotic Dog

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A robotic pet that finally achieves the feeling of more pet than robot.  He blinks, he wags his tail, is trilingual and the more you play with Zoomer, the more tricks he learns and retains.

Learn more: http://www.daddoes.com/9213/review-zoomer-family-pet-dog/

3. Air Hogs Elite Helix X4

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Air Hogs Elite Helix X4 is a remote-controlled stunt quad-copter that’s very fast and easily maneuverable.  Using the 4-channel controller, you can do three high-performance stunts: a flip,  barrel roll and 180-flip.

Learn more: http://www.airhogs.com/site/product/helix-x4-stunt

4. Playskool Sesame Street Big Hugs Elmo

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Big Hugs Elmo is a life size Elmo that encourages kids to use their imagination.  He really hugs back, and when preschoolers press his left foot, he asks them to play one of four imagination scenarios: astronauts, rabbits, frogs and horses.  He’ll dance and sing with the kids as well.

Learn more: http://www.hasbro.com/shop/details.cfm?R=6743453A-5056-9047-F588-4A9BCD30BE28:en_US

5. Nerf Rebelle Heartbreaker Bow

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New from Nerf, this bow encourages kids to exhibit strength and power.  It fires five foam darts up to 75 feet and is decorated in pink and purple feathers to appeal to the femininity of Nerf Rebelle girls.

Learn more: http://www.hasbro.com/rebelle/en_US/shop/details.cfm?R=A50E1B3F-5056-9047-F5BE-348682F240BF:en_US

6. Leapfrog LeapPad Ultra

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The perfect kid-friendly learning tablet, the LeapPad Ultra comes complete with 7” screen, Wi-Fi featuring kid-safe Web and a library of over 800 educational apps, games, eBooks, videos and more.  Kids can draw, write and play using the stylus or their fingers, as well as listen to music and take pictures.

Learn more: http://shop.leapfrog.com/leapfrog/jump/LeapPad-Ultra-Learning-Tablet/productDetail/LeapPad-Ultra-Learning-Tablet-and-Bundles/33200/cat1380007?selectedColor=&selectedSize=&navAction=jump&navCount=0&categoryNav=false&medium=tsa&gclid=CNWOkYST9rkCFcqZ4AodNEcA1Q

7. Barbie Digital Makeover Mirror

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A make-up free makeover tool for girls!  An iPad transforms the vanity frame into a mirror, allowing girls to select “makeup” options and apply the virtual makeup using the applicator.

Learn more: http://mattelbrandsmedia.com/product.php?category=0&product=110

8. Doc McStuffins Get Better Check Up Center

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Exclusively sold at Toys’R’Us, this Checkup Center allows kids to use their imagination for healing toys and giving checkups.  Included are 27 separate pieces, such as x-rays that activate light and sound and an electronic “Big Book of Boo Boos” that aids in making a diagnosis.

Learn more: http://www.toysrus.com/product/index.jsp?productId=24342656

9. HexBug Nano V2 Black Hole

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This is a new “breed” of Nano V2 bugs that climbs vertically, horizontally, through loops and around corners.  The Black Hole enables kids to customize the layout of the three-story set, encouraging their creativity.

Learn more: http://www.hexbug.com/hexbug-nano-v2-black-hole.html

10. Flutterbye Fairies

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Enchantment awaits as you unleash the fairies.  Each doll comes on a display stand; once the button is pressed, she dances in the air, her wings fluttering.  Placing a hand above or below her changes her height and direction.

Learn more: http://www.toysrus.com/buy/dolls-stuffed-animals/princess-fairy-dolls/flutterbye-pink-flying-flower-fairy-6020448-20219616


Pop-Tarts Gone Nutty! leaves fans just that

July 2, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two  new yummy flavors: peanut butter and frosted chocolate peanut butter.

“Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

Read more at the Schneider Associates blog.

 


6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

March 7, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout:

1. Avoid launching a new product during an election year: Sixty-seven percent (67%) of consumers surveyed could not recall a single new product launched in 2012. This is the second lowest recall rate of the decade, trumped only by the 69% unable to recall a new product launch in 2008—another election year. Repeated low recall rates during election years suggests that it is harder for brands to break through the proliferation of political ad clutter to gain consumer attention.

2. Political ads push new product ads from consumers minds: Respondents said that four out of the last ten commercials they could remember contained political messages. This shows that in an election year, consumers are less likely to recall new product ads, either because there are simply more political ads, or that the political ads make more of a lasting impression.

3. Domestically-made products are more popular than ever: “Made in The USA” was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.  “Made Locally” experienced a similar boost in influence, with 52% of respondents influenced by it, up from 48% in 2011 and 46% in 2010. MMNPL data from the past decade shows that attributes such as “Made in the USA”  spike in influence during presidential election years.

4. Amazon Kindle Fire still hot after nearly a year: Amazon’s Kindle Fire topped the Most Memorable New Product Launches list with 30% of surveyed consumers remembering the launch. Other products that made the top ten were Taco Bell’s Doritos Locos Taco (#2, 18.8%), Tide Pods (#3, 15.6%), Pepsi Next (#4, 13%), Samsung Galaxy Note (#5, 11.7%), the all-new iPod Nano (#6, 10.6%), Nintendo’s Wii U (#7, 8.2%), Taco Bell Cantina Bowl (#8, 7.1%), Duncan Hines Frosting Creations (#9, 5.7%), and McDonadl’s Chicken McBites (#10, 4.9%).

5. Young & healthy at heart: Millenials are more concerned about product attributes such as high fructose corn syrup, trans fat, organic and low soidum than any other age bracket.

6. Dads are the new moms: More men are making household purchasing decisions than ever with 49% of  male respondents identifying themselves as the decision-makers. And increase of nearly ten percent since 2009.

To find out other key trends that emerged from our survey data, watch the video below. To download the 2012 MMNPL Data deck, click here.


USA Today Announces the Most Memorable New Products of 2012

February 19, 2013

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Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell’s comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.

Stay tuned for the release of the full results of the 2012 MMNPL survey, including key consumer purchasing behavior insights.


MMNPL Top 5 Picks from Tom Kraeutler, Host of The Money Pit Home Improvement Radio Show

January 23, 2013

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Our home products expert, Tom Kraeutler, is the Host, Founder and Chief Home Improvement Evangelist of The Money Pit. He is a hands-on home improvement broadcast journalist and the kind of guy homeowners want to call at midnight when their basement floods. He first earned his home improvement stripes as a professional home inspector, amassing over 20 years experience learning how houses are put together, and how they fall apart!

Here are his selections for the Most Memorable New Home Product Launches of 2012:

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Andersen 400 Series Tilt-Wash Double-Hung Insert Window

These windows are an excellent choice to replace old, drafty windows that are hard to open or require frequent scraping and painting. Andersen has made it so that installing these windows couldn’t be easier.  The 400 Series Tilt-Wash Double-Hung Insert Window is custom sized to fit inside an existing window frame. Just remove the top and bottom sash and insert the new window. It’s a great DIY project that requires only basic skills and no special tools. Plus, you can install the window from inside your home, making it easy to replace even second-floor windows.  The tilt function makes it easy to clean them, and the low-maintenance exterior eliminates the need for paint. Plus, the high-performance Low-E4 glass provides superior energy-efficiency.

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Black & Decker Gyro

Every once in a while a company comes out with a truly unique innovation that completely takes me by surprise. Gyro is one of those products — the world’s first motion activated power screwdriver. It’s really cool and fun to use.  Here’s how it works: the trigger is on the back of it, so when you squeeze the Gyro you engage the power switch. To turn it on, you rotate it to the right. It starts very slowly, and the more you turn, it goes full throttle. To slow it down you simply turn it back towards neutral or center, wherever you started with it. And then to reverse the direction, you simply turn it to the left. Gyro was developed by Black & Decker to give users more control over the application, both in speed and direction. And at a suggested retail price of $39.99, it’s both innovative and inexpensive!

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Lutron Maestro Occupancy Sensing Switch

The age-old problem of leaving lights on in empty rooms is solved with the Maestro Occupancy Sensing Switch from Lutron. It can detect motion so that it turns lights on when you enter a room and off when a room is empty. This hands-free technology makes life easier when you’ve got an armful of laundry or groceries, and it’s great for a household with kids who might not always remember to turn off the lights when they leave a room. It’s also convertible to manual on/off vacancy sensors for use in bedrooms and homes with pets. You can install it in 15 minutes or less, and it works with all types of light bulbs, including LED, CFL, tube fluorescent, halogen and incandescent.  And by replacing just one standard light switch with a Maestro Occupancy Sensing Switch, you can save up to $25 in energy costs.

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Philips L Prize-Winning 10 Watt LED Bulb

This $10 million prize-winning light bulb is an answer to our energy future that’s here today – selected by the U.S. Department of energy as the most energy efficient-alternative to the standard 60-watt incandescent bulb. Philips 10-watt LED bulb lasts 30 times longer – up to 27 years!! – and can save you up to $165 in energy costs over the life of the bulb. Wave goodbye to the hassle of changing bulbs frequently and pat yourself on the back for choosing a bulb that’s smart for the planet AND your wallet. Philips 10-watt LED bulb is fully dimmable and provides soft white light with virtually no UV in the beam, so it won’t fade fabrics. And it’s designed in a traditional bulb shape that will fit right into your existing fixtures.

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Fluidmaster Duo Flush System

As a nation, we flush away billions of gallons of water every day. You can be part of the solution by improving a water-wasting toilet in your own home. Fluidmaster’s Duo Flush is an innovative system that converts any toilet into a high-efficiency, water-saving dual flush toilet that saves you money to boot. It provides up to 50% water savings with every flush, and can knock your water bill down by more than $120 a year per toilet. It’s easy to install – takes just 20 minutes – and easy to use: Just lift the handle up for a half flush and push it down for a full flush. You’ll be reducing your annual water usage by more than 15,000 gallons, and the planet will thank you.


Top 5 Toy Launches of 2012 From Toy Expert Dan Nessel

October 17, 2012

It’s been a big year for toys with re-imagined classics and tablet technology trickling down to the playroom. We turned to toy reviewer Dan Nessel of DadDoes.com for his picks for the Most Memorable New Product Launches in the toy category this year.

 

Wii U by Nintendo

Nintendo is looking to shake up the video game industry with the Nintendo Wii U.  Rather than compete with the PS3 and Xbox 360 on purely power and graphics, the Wii U introduces a whole new way to play.  Every Wii U will come with a GamePad controller, basically a tablet that works with the Wii U.  The GamePad introduces a second screen and changes the way video games are played.

Nintendo has held a number of Wii U Experience events for the press and video game lovers to create a buzz around the system and it looks to be working.   Within days of the announcement that the Wii would be available on November 18th,  stores such as Target, Best Buy and Toys R Us had stopped taking pre-orders due to high demand.

Furby By Hasbro

Furby is back!  While it is unlikely the new Furby will match the craziness that surrounded the original Furby in 1998, Furby is still looking to be a hot toy for the 2012 holiday season.   The new Furby has new features to make him/her more interactive and you can now use an iPhone/iPad App to play with Furby.

Hasbro has done a big social media push for Furby and retailers are expecting high demand.   Furby has already been named to the Toys R Us, Walmart and Kmart Top Toy lists.

Razor Flash Rider 360

Razor puts a spin on the classic 3 wheel trike…literally.  The Flash Rider 360 turns and drifts on dual inclined caster wheels, so kids can easily do full 360 spins.  In addition to the spinning fun, The Flash Rider 360 has a Spark Bar, so now kids can spin and spark.

The Razor Flash Rider 360 was a hit at the 2012 International Toy Fair in NYC and was featured on ABC’s The View.  In addition, The Flash Rider 360 was named a Most Wanted Toy by Time To Play.

LeapPad 2 by Leap Frog

The original LeapPad was a hit and all indications are that the LeapPad 2 will be even more popular with technology loving kids.  At its June 2012 release, the LeapPad 2 sold more units in two days than the LeapPad 1 did in a week.

The LeapPad 2, is the next generation of the #1 kid’s learning tablet (LeapPad1), bringing  higher performance, new features and an extensive library filled with learning and creative content.

The LeapPad2 is a quality product with strong marketing and positive word of mouth recommendations behind it and was recently named to the Toys R Us, Walmart and Kmart Top Holiday Toy lists.

Air Hogs Hover Assault (Spin Master)

A hot trend this year is remote control (R/C) toys that do more than just drive or fly.   Air Hogs has created the ultimate R/C toy for boys – the Air Hogs Hover Assault.  The Hover Assault is a car that you can drive, but with the press of a button the car takes off and becomes a flying car.  It gets even better, press another button on the remote and fire missiles from your flying car.

Air Hogs has created buzz for the Hover Assault with a number of commercial spots, online videos and via social media.  Air Hogs Hover Assault was named to both the Walmart Top 20 Holiday Toy List and the Kmart Fab 15 Holiday Toy list.

What do you think of Dan’s picks? Check back for more expert product selections, and for the results of the Most Memorable New Product Launch survey coming later this year.


Top 5 Beauty Products of 2012

October 4, 2012

Our Beauty Expert Kelly Logan Gould, is best known as the editor of Gouldylox Reviews, which was ranked one of this year’s Top 50 Best Beauty Blogs by iFabbo. Kelly also contributes to Lock & Mane and She Said Beauty. Here are her picks for the five most memorable beauty products of the year!

Sarah Potempa Beachwaver ­ — The Beachwaver will save you time and leave you looking like you just left the red carpet! Sarah and her sister Erin worked on developing this innovative rotating curling iron for over two years. The technology is unsurpassed (with customized extra-long barrel, digital temperature control, and Left/Right control buttons), the idea is simple, and your hair will look fabulous. Guaranteed! – This is the best iron I’ve tried this year. It takes the guess work out of the perfect beach waves, EVERY TIME.

Garnier BB Cream — Skin concerns, such as discoloration, dullness, blotchiness and dryness can come from a number of different sources. It’s hard to find just one product that addresses them all. Garnier Skin Renew Miracle Skin Perfector B.B. Cream immediately and effectively fullfills your skincare expectations with just one multi-benefit product that combines intense moisturizing skincare + immediate skin perfecting coverage for skin that looks naturally more even, radiant and smooth.

Sally Hansen Real Polish Strips — It wears like nail polish because it IS nail polish. No dry time, so you’re ready to go. This is so easy to apply, it wears for more than a week when topped with clear polish and looks fantastic with no nail damage.

Knockout Nails — This revolutionary new system will take your nails from short and brittle—to strong and beautiful. By strengthening the nails with its unique hardening ingredients, cured in the UV light, KNOCKOUTnails prevents the nails from chipping and breaking. Your nails are completely dry in 2 minutes, so you can go right back to your daily routine, no matter how strenuous. Knockout Nails protects and strengthens your natural nails so they become longer, stronger, and more beautiful. You can use any of your favorite polishes on top of KNOCKOUTnails.  This is like a gel manicure that allows you to change your polish color whenever you want. Your nails are always clear, strong and lovely!

Too Faced 3 Way Lash Lining Tool — A triple-tip lash-emphasizing tool that fills in spaces between lashes, giving the natural impression of thicker, more luscious lashes. This innovative 3-in-1 design makes lash emphasizing dots, tight-lining and traditional lash-lining easy. Great for cat eyes! This looks incredibly gimmicky, BUT WORKS and makes everything so easy!

What beauty products did you find most memorable this year? Are there any you’re eager to try? Let us know and keep checking back as we count down to the results of our annual Most Memorable New Product Launch survey!