6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

March 7, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout:

1. Avoid launching a new product during an election year: Sixty-seven percent (67%) of consumers surveyed could not recall a single new product launched in 2012. This is the second lowest recall rate of the decade, trumped only by the 69% unable to recall a new product launch in 2008—another election year. Repeated low recall rates during election years suggests that it is harder for brands to break through the proliferation of political ad clutter to gain consumer attention.

2. Political ads push new product ads from consumers minds: Respondents said that four out of the last ten commercials they could remember contained political messages. This shows that in an election year, consumers are less likely to recall new product ads, either because there are simply more political ads, or that the political ads make more of a lasting impression.

3. Domestically-made products are more popular than ever: “Made in The USA” was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.  “Made Locally” experienced a similar boost in influence, with 52% of respondents influenced by it, up from 48% in 2011 and 46% in 2010. MMNPL data from the past decade shows that attributes such as “Made in the USA”  spike in influence during presidential election years.

4. Amazon Kindle Fire still hot after nearly a year: Amazon’s Kindle Fire topped the Most Memorable New Product Launches list with 30% of surveyed consumers remembering the launch. Other products that made the top ten were Taco Bell’s Doritos Locos Taco (#2, 18.8%), Tide Pods (#3, 15.6%), Pepsi Next (#4, 13%), Samsung Galaxy Note (#5, 11.7%), the all-new iPod Nano (#6, 10.6%), Nintendo’s Wii U (#7, 8.2%), Taco Bell Cantina Bowl (#8, 7.1%), Duncan Hines Frosting Creations (#9, 5.7%), and McDonadl’s Chicken McBites (#10, 4.9%).

5. Young & healthy at heart: Millenials are more concerned about product attributes such as high fructose corn syrup, trans fat, organic and low soidum than any other age bracket.

6. Dads are the new moms: More men are making household purchasing decisions than ever with 49% of  male respondents identifying themselves as the decision-makers. And increase of nearly ten percent since 2009.

To find out other key trends that emerged from our survey data, watch the video below. To download the 2012 MMNPL Data deck, click here.


The 5 Most Successful Tech Launches of 2012

December 19, 2012

By our visiting expert, Ross Rubin.

There were many well-executed and successful products in 2012, some meant more to their companies than others. Whether it was reinforcing an ecosystem or a pillar in a comeback, five products from five different companies stood out for how they fared with so much on the line. They are, alphabetized by company:

Apple iPad mini. Creating a new category of products is one of the hardest things to do. While it had a bit of help from the netbook in terms of establishing a need for a second device with a 10” display, the iPad was marked by consumers rushing out in droves to buy something they never knew they needed. Apple had been able to hold on to a commanding lead in the tablet market. Low-priced competition, though, coming first from the Amazon Kindle Fire and then from the Google Nexus 7, have cut into its market share. Apple, which once rebuked 7” tablets, needed to respond, but its business model involves making money on hardware, unlike Amazon.

The iPad mini is larger and significantly more expensive than the rivals that preceded it, but Apple has preserved compatibility with leading iPad apps and even brought over . At 80 percent of the size of the iPad’s screen, it is really more formidable competition for the iPad 2, which sells for $70 more but has almost identical specs and features, than it is for the value-conscious Kindle Fire.

Microsoft Surface. As the iPad continued to take nibbles of PC market share and healthy bites of its mindshare, Microsoft was readying two versions of Windows to fight back – Windows 8 Pro for running on machines with traditional PC processors and Windows RT for the same kinds of ARM chips used by iPads and Android tablets. What most people did not realize was that one of those versions was heading for an all-new Microsoft device dubbed Surface. While Microsoft had created its own devices before such as Xbox and the ill-fated Zune and Kin phones, much was made of Microsoft’s entry into a business where the company had previously licensed software to other device companies.

There was no way around it; Microsoft was now competing with its own licensees. However, most overlooked that the competition was limited to an emerging class of devices, the Windows tablet and not the notebooks and desktops that comprise virtually the entire PC market.

Surface is a tablet at heart, but, in large part recognizing a heritage of productivity emanating from the PC, it can be used one of two keyboard covers that click in to the device — a slim one with a tactile keyboard and an even slimmer “touch keyboard” that responds to presses on a slightly raised surface. The latter works surprisingly well, but the slightly more expensive “real” keyboard doesn’t sacrifice much thinness for a dramatically better keyboard experience. Now, Microsoft just needs to attract the aps to make its touch interface more competitive with those of other tablets.

Nintendo Wii U. Like the iPad, the Nintendo Wii ushered in a new way of thinking about a kind of product that had been around for a long time, the home console. Its low price and focus on motion gaming set it apart from other consoles. Eventually, though, the competition struck back with more precise motion controllers (Sony Move) and ways of doing motion control with no handheld controller at all (Microsoft Kinect) and the Wii started flagging in sales as Nintendo focused more on its next handheld device, the 3DS.

With the Wii U, which retains a similar although slightly larger and more rounded profile of its predecessor, Nintendo is betting on multiple displays, embedding a touchscreen into the bundled GamePad controller. Different games use the GamePad in different ways; some are imaginative, others just duplicate what’s on the TV (and some can be played only on the TV). Available starting at $299, the Wii U also includes a feature called TVii that However, the competition isn’t waiting to see if Nintendo’s bet pays out this time. Microsoft, for one, has responded with SmartGlass, which allows many different tablets and smartphones to connect with the existing Xbox 360 for games and extra TV show content.

Nokia Lumia 920. Many years ago, before the rise of Samsung, Apple or even the Blackberry, Nokia ruled the North American cell phone market, but its smartphones never caught on the way here the way they did in Europe. And over time, iOS and Android started eroding share on its home turf. The Finnish company vacillated between its popular but outdated Symbian software and its advanced but unknown Maemo operating system. Ultimately, a Microsoft executive came on board to take the helm as CEO and soon struck a deal with his former boss to put Windows Phone software on Nokia phones.

Nokia’s first efforts in the North American market had modest success but didn’t move the needle much. Now, Nokia is bringing more to the table, combining more of the style of its original Windows Phone, the Lumia 800 with the larger display and LTE of the Lumia 900 while throwing in some advanced tech goodies such as a touchscreen that can work with gloves, wireless charging and an optically stabilized camera. The resulting Lumia 920 is exclusive to AT&T this holiday. It will battle with the HTC Windows Phone 8x for Windows Phone high-end bragging rights and the recently released Android-based Droid DNA on Verizon for carrier pull.

Samsung Galaxy S III. Unlike Nokia, Samsung has been on a tremendous roll, riding the success of Android and becoming the dominant handset provider for it and the leading handset and smartphone vendor in the world. The previous Samsung Galaxy S products were strong sellers but varied significantly in terms of branding, design and sometimes even specifications such as whether they included a keyboard. That’s all been pushed aside iwth the Galaxy S III, which reflects Samsung’s now significant marketplace power. It’s essentially the same regardless of the carrier on which you get it.

Like the Lumia 920, the Galaxy S III includes an NFC chip for tapping information. It can also play a number of fancy tricks with Wi-Fi such as displaying a video from a Samsung television or automatically send photos taken at a party to another Galaxy S III. Fast-moving Samsung has already surpassed the 4.8” display of the Galaxy S III with the 5.5” display and stylus input of the Galaxy Note II also available on all four carriers, but the older phone will still be Samsung’s more mainstream option for some time to come.

Ross Rubin is principal analyst at Reticle Research and blogs at Techspressive. Please follow him on Twitter at @rossrubin.


Top 5 Toy Launches of 2012 From Toy Expert Dan Nessel

October 17, 2012

It’s been a big year for toys with re-imagined classics and tablet technology trickling down to the playroom. We turned to toy reviewer Dan Nessel of DadDoes.com for his picks for the Most Memorable New Product Launches in the toy category this year.

 

Wii U by Nintendo

Nintendo is looking to shake up the video game industry with the Nintendo Wii U.  Rather than compete with the PS3 and Xbox 360 on purely power and graphics, the Wii U introduces a whole new way to play.  Every Wii U will come with a GamePad controller, basically a tablet that works with the Wii U.  The GamePad introduces a second screen and changes the way video games are played.

Nintendo has held a number of Wii U Experience events for the press and video game lovers to create a buzz around the system and it looks to be working.   Within days of the announcement that the Wii would be available on November 18th,  stores such as Target, Best Buy and Toys R Us had stopped taking pre-orders due to high demand.

Furby By Hasbro

Furby is back!  While it is unlikely the new Furby will match the craziness that surrounded the original Furby in 1998, Furby is still looking to be a hot toy for the 2012 holiday season.   The new Furby has new features to make him/her more interactive and you can now use an iPhone/iPad App to play with Furby.

Hasbro has done a big social media push for Furby and retailers are expecting high demand.   Furby has already been named to the Toys R Us, Walmart and Kmart Top Toy lists.

Razor Flash Rider 360

Razor puts a spin on the classic 3 wheel trike…literally.  The Flash Rider 360 turns and drifts on dual inclined caster wheels, so kids can easily do full 360 spins.  In addition to the spinning fun, The Flash Rider 360 has a Spark Bar, so now kids can spin and spark.

The Razor Flash Rider 360 was a hit at the 2012 International Toy Fair in NYC and was featured on ABC’s The View.  In addition, The Flash Rider 360 was named a Most Wanted Toy by Time To Play.

LeapPad 2 by Leap Frog

The original LeapPad was a hit and all indications are that the LeapPad 2 will be even more popular with technology loving kids.  At its June 2012 release, the LeapPad 2 sold more units in two days than the LeapPad 1 did in a week.

The LeapPad 2, is the next generation of the #1 kid’s learning tablet (LeapPad1), bringing  higher performance, new features and an extensive library filled with learning and creative content.

The LeapPad2 is a quality product with strong marketing and positive word of mouth recommendations behind it and was recently named to the Toys R Us, Walmart and Kmart Top Holiday Toy lists.

Air Hogs Hover Assault (Spin Master)

A hot trend this year is remote control (R/C) toys that do more than just drive or fly.   Air Hogs has created the ultimate R/C toy for boys – the Air Hogs Hover Assault.  The Hover Assault is a car that you can drive, but with the press of a button the car takes off and becomes a flying car.  It gets even better, press another button on the remote and fire missiles from your flying car.

Air Hogs has created buzz for the Hover Assault with a number of commercial spots, online videos and via social media.  Air Hogs Hover Assault was named to both the Walmart Top 20 Holiday Toy List and the Kmart Fab 15 Holiday Toy list.

What do you think of Dan’s picks? Check back for more expert product selections, and for the results of the Most Memorable New Product Launch survey coming later this year.


Our Expert Picks The Top Five Tech Products of 2012

September 28, 2012

MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this year!

1. WiiU – What needs to be said about the first next generation system to be released by the big three? While Playstation and Xbox are still refining their next devices, Nintendo is first to the game – just in time for Christmas. With a handheld and portable controller, updating to HD and integrating more social factors, the WiiU is sure to be a huge hit.

2. Nokia Lumia 920 – This is the last chance for a Windows phone to grab enough market share to keep making Windows phones. The Lumia 920 is probably the sleekest, fastest mobile device that carries the Windows operating system. This is a nice phone. Easy to use, intuitive and streamlined. But is a multitude of colors enough to compete with Android and iOS? You are going to see more of these on the street in the coming months, as people realize that the fair market of operating systems makes for a stronger little guy.

3. iPhone 5 – I’m not a fan of the iPhone, but certainly of what it represents. While the iPhone is no more spectacular than the Samsung Galaxy III or the Motorola Razr, Apple still is able to not only innovate in their design and operating system, but easily profit while doing so. Love or hate Apple, their contribution to the hipster lifestyle can’t be ignored.

4. Origin PC Eon Laptops – Origin, a company made up of the former brains behind Alienware, is quickly becoming one of the elite manufacturers of high end gaming computers. Their EON line of gaming laptops include 3D options and amazing graphics and sound. Next time you go to PAX, E3 or CES check out how many gaming rigs are Origin PC’s. The Origin EON is going to bring Origin into the arena dominated by companies like Dell, and eventually push them out. Bottom line: if you are a gamer, you want an Origin.

5. Makerbot Replicator – An open source 3D printer? Yes please. This represents the future of so many independent industries, from animation to architecture and beyond. While the process still needs some refinement, this printer is the first step in a fairly new technology that is going to redefine how we mold and view the world.

Which do you think will be the most memorable? Let us know you expert opinion!


MMNPL 2011 Survey Featured in a USA Today Snapshot

January 18, 2012

A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the Kinect for Xbox 360 as the most memorable product launch of 2011, with Nintendo 3DS and the Chevy Volt (tied), and Wendy’s Natural Cut Fries rounding out the top three spots.

To read more about the 2011 MMNPL survey, Click Here.


Most Memorable New Product Top 10 Countdown

November 18, 2008

Traditional Press Release

Social Media Release


Most Memorable New Product Launch Preview: Nintendo Wii Fit

November 7, 2008

Here is the fourth of five preview videos of this year’s potential Most Memorable New Product Launch finalists.

[YouTube=http://www.youtube.com/watch?v=Iv-wak0NKrM]


New Product: Nintendo Wii Fit

June 18, 2008

Nintendo has been on the cutting edge of creative gaming since the launch of the Wii and they have taken it one step further with the release of Wii fit. The Fit is an interactive game aimed to help the user reach a higher level of healthy living. In the United States the game sold out immediately after its release on May 19, and has not been found anywhere since. Nintendo recorded a high amount of sales in Japan and Europe as well, but nobody expected such a strong response in the States.

 

Apparently, the Fit is exactly what Americans need to stay in shape. The game replaces the trip to the gym and packed yoga classes by offering an interactive experience with the use of the Wii Balance Board. The game features virtual trainers who lead users through balance, yoga, aerobic and strength-training workouts.

 

The game has seen some controversy since coming off the shelves, as it calls certain users “overweight.” And while I am sure that this is true in some cases, no one wants to hear a video game tell them that they are unhealthy, especially when it cost them $90.

 

Despite the possibility of negative press for the game, Nintendo has certainly hit the jackpot with this release. It is the only game of its kind and it aims toward a healthier life style, which is a serious concern for many Americans. As the country attempts to become more health conscious, Nintendo has responded appropriately with the Fit. Maybe, next, we will see a “Go Green” video game where the user can focus on developing a more environmentally friendly life for him/her self.