Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents Domino’s Pizza Turnaround. With a transparent approach to pizza-making, Domino’s listened to its customers’ complaints and pledged to enhance pizza quality, while showing customers the real ingredients that go into both its pizzas and its company.
Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents Dove Men + Care. With Dove’s new integrative campaign targeting a male audience, Dove isn’t just for ladies anymore. Will Quarterback Drew Brees bring this campaign to the top? Check back soon to find out!
Patrick Richardson, Director of Integrated Marketing at Schneider Associates, presents the Motorola Droid. With an innovative launch and advertising campaign, is this smart phone memorable enough to take the top spot? Check back soon and find out!
Unilever’s Dove has always geared its products toward women, but the Sunday Super Bowl ad revealed a new play call. Dove has recently launched a line for men: Men+Care, which will include three body washes, two bar soaps and a scrubber. The Dove Men+Care will be Unilever’s biggest brand launch this year.
The Dove Men+Care campaign aims to celebrate real men. According to Brand Republic, “A spokesman from Unilever said the ad follows Dove Men+Care research which found that three quarters of men over 30 feel that advertising does not represent their real lives.” Hence, the campaign stresses the life of real men and the journey they embark on to become comfortable in their own skin.
With an ad during the Super Bowl and Drew Brees as the campaign spokesperson, Dove Men+Care aims to attract and keep a core male audience. The Dove Men+Care website has a video of Brees taking a “victory shower” with the slogan “Drew Brees has another reason to sing in the shower.” The Men+Care line looks to compete against Nivea Men, L’Oréal Men Expert and Gillette.
Learn more about the 2009 Most Memorable New Product Launch survey. Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.
The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.
Patrick Richardson, Integrated Marketing Director at Schneider Associates counts down the most memorable new product launches of 2009.