Product Launch Marketing: Leap Motion Controller Helps Consumers Get Handsy

October 18, 2013

LeapMotion-PackagingAnyone experienced enough with Xbox Kinect knows the fun of virtual motion control. Whether it’s a round of the latest dance craze or a game of virtual football, the technology has undoubtedly broken new ground when it comes to interacting with your favorite gadgets.

Enter Leap Motion’s Controller. Controlling your computer is as easy as waving your hands. This new product makes it easy to ditch that old mouse and keyboard in exchange for hands-free control of your favorite apps and games, all without ever touching a screen.

In a press release, Leap Motion co-founder and CEO Michael Buckwald describes his vision for the product: “Leap Motion enhances the computing experience to allow people to do things in new and better ways, and we’re committed to breaking down the barriers between people and technology to make the future more easily accessible.”

Read more at the Schneider Associates blog.


Video Webinar: The Most Memorable New Product Launches of 2010

March 12, 2011

With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey (national consumer sample).

Click image or click here to watch

In the video, Launch Expert and Author, Julie Hall, and Chief Behavioral Scientist, Aaron Reid offer insights on:

• The five “must-do” marketing tactics influencing consumer purchasing today
• Easy ways to use social mediums like Facebook and Twitter to improve the awareness of your new product launch
• Top sources of information that almost all consumers use to learn about new products
• Emerging trends in 2011 that will influence consumer choices and certainly impact your new product launch