Pop-Tarts Gone Nutty! leaves fans just that

July 2, 2013

Kellogg’s Pop-Tarts have always been a staple in the cupboards of kids and adults alike. With flavors like frosted strawberry, s’mores, and brown sugar cinnamon, Pop-Tarts managed to revolutionize the breakfast pastry market offering consumers a sweet, savory treat without trekking to a café. With Pop Tarts Gone Nutty!, Kellogg’s managed to capture the hearts of moms who want to send their kids off with a hot breakfast and the appetites of kids with two  new yummy flavors: peanut butter and frosted chocolate peanut butter.

“Peanut butter has long been the most requested flavor by our fans,” said Dick Podiak, director of marketing for Pop-Tarts. “We think everyone will agree it was worth the wait once they taste these delicious new varieties.”

Read more at the Schneider Associates blog.

 


6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

March 7, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout:

1. Avoid launching a new product during an election year: Sixty-seven percent (67%) of consumers surveyed could not recall a single new product launched in 2012. This is the second lowest recall rate of the decade, trumped only by the 69% unable to recall a new product launch in 2008—another election year. Repeated low recall rates during election years suggests that it is harder for brands to break through the proliferation of political ad clutter to gain consumer attention.

2. Political ads push new product ads from consumers minds: Respondents said that four out of the last ten commercials they could remember contained political messages. This shows that in an election year, consumers are less likely to recall new product ads, either because there are simply more political ads, or that the political ads make more of a lasting impression.

3. Domestically-made products are more popular than ever: “Made in The USA” was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.  “Made Locally” experienced a similar boost in influence, with 52% of respondents influenced by it, up from 48% in 2011 and 46% in 2010. MMNPL data from the past decade shows that attributes such as “Made in the USA”  spike in influence during presidential election years.

4. Amazon Kindle Fire still hot after nearly a year: Amazon’s Kindle Fire topped the Most Memorable New Product Launches list with 30% of surveyed consumers remembering the launch. Other products that made the top ten were Taco Bell’s Doritos Locos Taco (#2, 18.8%), Tide Pods (#3, 15.6%), Pepsi Next (#4, 13%), Samsung Galaxy Note (#5, 11.7%), the all-new iPod Nano (#6, 10.6%), Nintendo’s Wii U (#7, 8.2%), Taco Bell Cantina Bowl (#8, 7.1%), Duncan Hines Frosting Creations (#9, 5.7%), and McDonadl’s Chicken McBites (#10, 4.9%).

5. Young & healthy at heart: Millenials are more concerned about product attributes such as high fructose corn syrup, trans fat, organic and low soidum than any other age bracket.

6. Dads are the new moms: More men are making household purchasing decisions than ever with 49% of  male respondents identifying themselves as the decision-makers. And increase of nearly ten percent since 2009.

To find out other key trends that emerged from our survey data, watch the video below. To download the 2012 MMNPL Data deck, click here.


Launch Talk: What You Can Learn from the iPhone 5 Launch

September 13, 2012

No one launches products like Apple, and you can learn a lot from their hugely successful Apple Conference 2012 event. These events have become so iconic, they have truly changed the game when it comes to press conferences.

SA’s EVP Julie Hall and marketing coordinator Noel Fisher discuss how Apple manages to build buzz and gain media attention using the very traditional press conference.

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Launch of the Week: Starbucks Refreshers

August 27, 2012

Starbucks has brewed up a new alternative to coffee or sugary energy drinks- Starbucks Refreshers. Made with green coffee extract, can these beverages give consumers the light afternoon buzz they crave? And will they be one of 2012’s Most Memorable New Product Launches?


Launch of the Week: Barilla Microwavable Meals

July 27, 2012

Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?


Launch of the Week: Nestle Crunch Girl Scout Candy Bars

July 20, 2012

The first episode of our new “Launch of the Week” video series where we take a look at interesting product launches and what we can learn from them.


MMNPL Stats on Consumer Commercial Enjoyment Featured in USA Today Snapshot

January 25, 2012

USA Today featured data from Schneider Associates‘ and Sentient Decision Science‘s 2011 Most Memorable New Product Launch survey in a snapshot on the front page of the Life section on January 24th. The data showed that television viewers enjoy commercials more than online viewers, but also that the majority of consumers polled enjoy watching commercials at least sometimes.


MMNPL Product Preview: Wendy’s Natural Cut Fries with Sea Salt

December 29, 2011

Wendy’s made headlines this year when they launched their first fry redesign in the company’s 41-year history. Check out our video to see why Wendy’s Natural Cut Fries with Sea Salt launch campaign just might be spudtacular enough to be one of 2011’s Most Memorable New Product Launches.


Expert Panelist Phil Lempert of Supermarket Guru

November 16, 2011

With thousands of new food and beverage launches each year, new consumer packaged goods enter an extremely competitive market where it’s difficult to create a memorable impact on passive consumers. One of the recurring trends that we are finding in the CPG industry is using to catch consumer’s attention is the promise of simplification and convenience.

Food marketing expert Phil Lempert, the force behind SupermarketGuru.com, is a pioneer in news information media, specializing in consumer behavior. Here, he offers up his top five nominations for the 2011 MMNPL survey.

Aunt Jemima Frozen Breakfast

With five new microwavable breakfast foods (pancakes, waffles, entrées, sandwiches and French toast), Aunt Jemima is providing consumers with simple solutions for busy weekday mornings from a brand they already know and associate with a tasty breakfast. Calling on the slogan “Just Add Warmth,” these homemade tasting items can be prepared in just minutes using a toaster or microwave.

David’s Jumbo Sunflower Seeds

America’s favorite in-shell sunflower seeds are delicious and fun to eat anytime, anywhere, but the launch of their Jumbo Seeds is accompanied by a variety of new flavors, including Bar-B-Q, Ranch, and Chili Lime. It also exhibits new, portable packaging for convenient on-the-go enjoyment!

Dole Mixed Fruit Bowls

While most other fruit bowls contain fruit in syrup or other artificial sweeteners, Dole’s Mixed Fruit Bowls offer a healthier option, with all-natural fruit in 100% fruit juice. Awarded the 2011 Chefs Best Award for Best Taste, Dole’s Fruit Bowls are the perfect choice for a quick, healthy snack at home, in the office, or on-the-go.

Orville Redenbacher Pop up Bowl

The unique design of Orville Redenbacher’s Pop up Bowl demonstrates innovation at its finest: a microwave popcorn bag that opens on the side and morphs into a perfect popcorn bowl. By cutting out a buttery bag that only causes a greasy mess, this product has addressed the strong consumer need for convenience and simplification, ultimately revolutionizing your typical popcorn-eating experience.

Velveeta Cheesy Skillets

To address hectic family schedules during the back-to-school season, Kraft launched a new line of just-add-meat dinner kits that grant parents convenience and ease in the kitchen, allowing them to whip up a non-microwavable meal in no time. It solves the problem of wanting a home cooked meal, but not having a lot of time to prepare it. A pouch of Velveeta to mix in the meal is easier than mixing in powder, milk and butter, making this a quicker and easier option over other boxed meal kits.