6 Key Learnings from the 2012 Most Memorable New Product Launch Survey

March 7, 2013

Our EVP Julie Hall teamed up with Chief Behavioral Scientist of Sentient Decision Science Aaron Reid to share the results of the 2012 Most Memorable New Product Launch survey in a Google+ Hangout On Air. Since 2001, SA and Sentient Decision Science have conducted the survey to learn which product launches make lasting impressions with consumers and find key trend data on which marketing tactics are the most influential, where consumers are learning about new products and what product attributes are the most desirable. Here are some of the key takeaways from the hangout:

1. Avoid launching a new product during an election year: Sixty-seven percent (67%) of consumers surveyed could not recall a single new product launched in 2012. This is the second lowest recall rate of the decade, trumped only by the 69% unable to recall a new product launch in 2008—another election year. Repeated low recall rates during election years suggests that it is harder for brands to break through the proliferation of political ad clutter to gain consumer attention.

2. Political ads push new product ads from consumers minds: Respondents said that four out of the last ten commercials they could remember contained political messages. This shows that in an election year, consumers are less likely to recall new product ads, either because there are simply more political ads, or that the political ads make more of a lasting impression.

3. Domestically-made products are more popular than ever: “Made in The USA” was cited by 62% of consumers as influencing their purchasing decision, a five percent increase from two years ago.  “Made Locally” experienced a similar boost in influence, with 52% of respondents influenced by it, up from 48% in 2011 and 46% in 2010. MMNPL data from the past decade shows that attributes such as “Made in the USA”  spike in influence during presidential election years.

4. Amazon Kindle Fire still hot after nearly a year: Amazon’s Kindle Fire topped the Most Memorable New Product Launches list with 30% of surveyed consumers remembering the launch. Other products that made the top ten were Taco Bell’s Doritos Locos Taco (#2, 18.8%), Tide Pods (#3, 15.6%), Pepsi Next (#4, 13%), Samsung Galaxy Note (#5, 11.7%), the all-new iPod Nano (#6, 10.6%), Nintendo’s Wii U (#7, 8.2%), Taco Bell Cantina Bowl (#8, 7.1%), Duncan Hines Frosting Creations (#9, 5.7%), and McDonadl’s Chicken McBites (#10, 4.9%).

5. Young & healthy at heart: Millenials are more concerned about product attributes such as high fructose corn syrup, trans fat, organic and low soidum than any other age bracket.

6. Dads are the new moms: More men are making household purchasing decisions than ever with 49% of  male respondents identifying themselves as the decision-makers. And increase of nearly ten percent since 2009.

To find out other key trends that emerged from our survey data, watch the video below. To download the 2012 MMNPL Data deck, click here.


USA Today Announces the Most Memorable New Products of 2012

February 19, 2013

USA-Today-2-18-13

 

Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our  survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell’s comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.

Stay tuned for the release of the full results of the 2012 MMNPL survey, including key consumer purchasing behavior insights.


Our Expert Picks Top 5 Pet Products of 2012

September 24, 2012

Amanda Shih, our pet expert and dog trainer, walker, groomer and boarder created her blog, Doggie Product Review, to provide other dog owners with helpful, easy to understand product reviews. Based in Chicago, she reviews toys, treats, food and general tools. Here is her list of the top Five Most Memorable 2012 Pet Products.

Absolutely New’s Treat Launcher™ eliminates getting doggie drool on your hands and makes feeding time fun! Simply pull the trigger and a single piece of food is launched into the air.  Not only is this a great way to give your dog exercise, it also feeds your dog at the same time.

The DogGone Smart Pet Bed is the latest high tech product to hit the market for dog beds.  The  truly amazing water-resistant  Dog Gone Smart Pet Bed leaves your dog’s bed clean without compromising on fabric feel or comfort.

Bionic Toss N Tug Toyfloats, flies, and is guaranteed to be chewed and not break or Bionic will give you a new one for free! The demo video for this cool toy shows how it can survive a blender and  still look like new.They also have models that can be filled with treats to provide hours of safe fun for your pooch.

Frosty Bowlz has a freezable insert that will keep your pet’s water ice cold for up to 18 hours!  A must for hot summer days.

Pet Paint is just that: safe, non-toxic, and veterinarian approved paint for your dog. The first-of-its-kind, this product is sure to leave a lasting memory when you paint on your team’s colors. Imagine the looks your dog will draw at parades, social events, and parties all painted up and ready to show!

The year 2012 has introduced us to many new pet products. What do you think is the best new product? Which would you be most likely to try? Make sure to check back toward the end of the year, when we will be revealing our Most Memorable New Product Launch survey final results.


Register Now for the Most Memorable New Product Launch LIVE Webinar

February 3, 2012

With over 40,000 products launched each year, how can you make sure your next new product launch gets noticed?

Join Schneider Associates’ EVP and Launch Expert, Julie Hall, and Chief Behavioral Scientist for Sentient Decision Science, Aaron Reid, Ph.D., for the Most Memorable New Product Launch LIVE Video Webinar, Thursday February 9th from 2:00 p.m. – 3:oo p.m.

Julie and Aaron will provide insights on:

  • Emerging trends in 2012 that will influence consumer awareness and purchasing behavior
  • The five “must-do” marketing tactics influencing consumer purchasing today
  • Why social marketing is driving trial and sales
  • The Top Ten product launches of 2011, and what made them so successful
  • The Top Ten product launches of the past decade and why they’ve remained relevant
  • Top sources of information almost all consumers use to learn about new products

To register for this webinar, please click here or at the link above.


MMNPL 2011 Survey Featured in a USA Today Snapshot

January 18, 2012

A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the Kinect for Xbox 360 as the most memorable product launch of 2011, with Nintendo 3DS and the Chevy Volt (tied), and Wendy’s Natural Cut Fries rounding out the top three spots.

To read more about the 2011 MMNPL survey, Click Here.


Video Webinar: The Most Memorable New Product Launches of 2010

March 12, 2011

With more than 40,000 products launched each year, how will your product stand apart from the competition? This video webinar reveals the strategies and tactics smart marketers used to achieve top ten status in the ninth annual Most Memorable New Product Launch survey (national consumer sample).

Click image or click here to watch

In the video, Launch Expert and Author, Julie Hall, and Chief Behavioral Scientist, Aaron Reid offer insights on:

• The five “must-do” marketing tactics influencing consumer purchasing today
• Easy ways to use social mediums like Facebook and Twitter to improve the awareness of your new product launch
• Top sources of information that almost all consumers use to learn about new products
• Emerging trends in 2011 that will influence consumer choices and certainly impact your new product launch


Schneider Associates’ 2010 MMNPL Survey is Featured by Writer Dom Celentano in About.com’s Food & Beverage Section

January 7, 2011

The annual Most Memorable New Product Launch Survey (MMNPL), conducted by Schneider Associates (SA) with research partners Sentient Decision Science and the SymphonyIRI Group, was recently featured in the first of a series of features on about.com. Writer Domenick Celentano interviewed Julie Hall, EVP of Strategy at Schneider Associates, about the national consumer poll which uncovers the most memorable new product launches of the year as well as insights into purchasing behavior. Celentano’s piece focuses on consumer eating trends and the top food products in the 2010 survey, and explains how brands made their products memorable in 2010. “Social Media was a big factor in getting the buzz out,” one of the reasons why Pretzel M&Ms and McDonald’s Smoothies were so memorable. Check out all of the top ten most memorable new product launches here.


Boston Business Journal’s Lisa Van der Pool reports on the Most Memorable New Product Launches of 2010 on WBZ

January 5, 2011


Lisa Van Der Pool, reporter for the Boston Business Journal, featured 2010 Most Memorable New Product Launch survey on WBZ-TV. The survey, conducted by Schneider Associates, Sentient Decision Science, and the SymphonyIRI Group, polled consumers to uncover the top most memorable new product launches of 2010, which were highlighted in a video on WBZ. Apple iPad, Windows 7 and the Motorola Droid were featured, among other surprise products such as Mars Chocolate’s pretzel M&M’s and KFC’s Double Down. Van der Pool also reported on the improvement in the recall of new product launches in this year’s survey. Click the image below to watch the video.



Most Memorable New Product Launch Survey Results and Migration Marketing

January 14, 2010

Learn more about the 2009 Most Memorable New Product Launch survey. Watch Julie Hall, EVP/Partner from Schneider Associates, Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, and Patrick Richardson, Integrated Marketing Director from Schneider Associates discuss migration marketing, social media, television, the survey and the results.


MMNPL 2009 Marketing Trends – “Social TV”

January 14, 2010

The Internet and television are merging to form new marketing trends. Watch Julie Hall, EVP/Partner from Schneider Associates, and Aaron Reid, Chief Behavioral Scientist from Sentient Decision Science, discuss social TV and other marketing trends from the Most Memorable New Product Launch survey of 2009.