Pop Up Good, Clean Fun With Orville Redenbacher’s Pop Up Bowl

March 31, 2011

A product launch that we’re watching: Orville Redenbacher’s New Microwave Popcorn Pop Up Bowl. By using innovative marketing strategies and creating a solution to a common snack-time problem, this product is a possible entry for this year’s Most Memorable New Product Launch.

Microwave popcorn lovers everywhere are familiar with the icky buttery hands that result from reaching into the bottom of a microwave popcorn bag. Orville Redenbacher has launched an innovative packaging solution to produce a clean and enjoyable popcorn eating experience: the Pop Up Bowl, now available at Walmart. “This is the biggest thing to happen to popcorn in 25 years,” says Jesse Spungin, general manager at Orville Redenbacher. The new packaging, available in Ultimate Butter, Smart Pop, Movie Theater Butter and Butter, makes sharing a popcorn bag easy without the hassle of rinsing out a bowl when you’re done. So what’s all the buzz about? The bag transforms into a bowl while in the microwave, so the only clean up required is tossing the empty bowl. In a society that relies on convenience and efficiency, a clean, fun and user-friendly package is the perfect improvement to everyone’s favorite snack.

The new packaging was launched towards the beginning of Orville Redenbacher’s Pop & Win Instant Win Game. Specially marked boxes of popcorn contain popcorn bags with heat activated game messages that announce whether or not the bag is a winner. Winning bags contain a code to be entered online to redeem prizes that range from HDTVs and Wii consoles to games and digital cameras to grand prizes like a $10,000 Game Room Bundle or a $10,000 Home Theater Makeover.

Before the Pop Up Bowl launch in February, bloggers and Blissdom 2011 social media conference attendees were sent samples of the product to generate internet buzz. A large portion of the reviewers are moms who shared the popcorn bowl with their families. The FoodYouLove Youtube channel features a video demonstrating the convenience of the Pop Up Bowl as opposed to traditional bags of popcorn. A SmartSource $1 off printable coupon is circulating online, and The Orville Redenbacher Facebook page is also marketing the new product, emphasizing the easy cleanup and share-ability of the packaging. 

So far, reviewers are raving about the Pop Up Bowl. It has already been featured on The View’s blog as one of this year’s hottest food trends. With a no mess, easy to use package and faster preparation time, it’s a wonder this hasn’t been thought of before. The Pop Up Bowl is sure to be a revolutionary product that pushes the snack food industry to reconsider packaging as vital to product differentiation. Environmentalists will approve of the waste saved from using napkins. Clean, convenient, easy to eat – what’s not to love?


Top Ten Most Memorable Product Launches of 2010

December 6, 2010

The results are in! Patrick Richardson, Director of Integrated Marketing at Schneider Associates, announces the top ten Most Memorable New Product Launches of 2010.


Download the MMNPL Webinar!

January 12, 2010

As you look toward upcoming new product launches, see what made the Most Memorable New Product Launches of 2009 so successful. Schneider Associates, Sentient Decision Science, and IRI review the top 10 product launches of 2009, as determined through the eighth annual Most Memorable New Product Launch Survey. This presentation discusses what made these product launches memorable, as well as the latest marketing, consumer purchasing and behavioral trends, including:

• Migration MarketingTM
• Social Media
• Media Multitasking
• “Trading up” or “down”
• Emergence of Small Indulgences
• Brand Trust
• Health Attribute Seeking Behavior

Download the presentation here.

Creators:

• Julie Hall, Executive Vice President, Schneider Associates

• Aaron Reid, Chief Behavioral Scientist, Sentient Decision Science

• Char Partelow, Senior Vice President of Consumer and Shopper Insights, IRI


“Most Memorable” Post Contest

November 18, 2008

Be funny, be clever, be witty, be insightful, and most importantly
—BE MEMORABLE!

To celebrate this year’s Most Memorable New Product Launch (MMNPL) Survey results, Schneider Associates, IRI and Mintel are inviting you to create the “Most Memorable Post” based on facts included in the survey. The contest will be judged by social media superstars Steve Hall (@stevehall) of AdRants.com, JuliaRoy (@juliaroy) of JuliaRoy.com and Bob Collins (@robertcollins) of Social MediaBreakfast.com/boston.

To be eligible for contest prizes, you must create a blog post or Tweet about one of following three trends or facts found in this year’s Most Memorable New Product Launch Survey:

Categories
1. Technology

  • Technology continued to dominate the MMNPL list with Wii Fit, iPod Touch, Macbook Air, and Rock Band. No doubt you’re using one or more of these incredibly fun products and must have a few memorable stories to share.

2. Social Media Trends

  • Our survey shows purchasing decisions by males are far more influenced by social media than those by females. What’s up with that? Do you think this is true?

3. Intimate Fun

  • K-Y Yours + Mine Couples Lubricant was the first ever intimate bedroom product of its kind to crack the Most Memorable New Product Launch Top 10 List. We suspect it won’t be difficult to write a memorable post about this new product.

Prizes:

  • $50 American Express gift check for the ‘most memorable” blog post in each of the three categories
  • $25 American Express gift check for the “most memorable” Twitter post in each of the three categories

Contest Rules:

Blog
To be eligible for the blog contest prizes, bloggers must link back to our blog, http://www.MMNPL.com, and use keyword tags: “MMNPL” and the title of the category you are submitting (“Technology,” “Social Media” or “Intimate Fun”). This will help us find your results.

Twitter
To be eligible for the Twitter contest prizes, contestants must use their personal Twitter account to create a “Most Memorable Tweet.” Please include the hash tag “#MMNPL.”

All entries must be received by 11:59 p.m. EST on Sunday, November 23, 2008. Winners will be posted by 12 noon on Tuesday, November 25, 2008 at mmnpl.com.

To download the press release and the Executive Summary of the MMNPL Survey results please visit this link: www.mmnpl.com

And don’t forget—be funny, be clever, be witty, be insightful, and most importantly—BE MEMORABLE!


2007 Most Memorable New Product Launch Survey Released!

December 4, 2007
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The results are in!  Schneider Associates, BNP Media’s New Product Magazine, IRI and comScore are pleased to announce the findings of the Sixth Annual Most Memorable New Product Launch Survey.  Based on feedback from more than 1,000 consumers across the country, this study reveals the most memorable new product launches of 2007 and highlights the latest trends in consumer behavior.

Download the full results of the study here.
Download the press release here.

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