Curtis Silver Picks His Top 7 Tech Products of the Year

November 4, 2013

SA tech expert Curtis Silver shared the gadgets and gizmos he thinks will be the Most Memorable New Product Launches of 2013. Silver is a contributor to GeekDad and Medium.com, brand ambassador for Gunnar Optiks and writer of a delusional travel blog, Heathens of the Plains. He can be found at pixelhub.me/cebsilver.

1. Xbox One

xbox-one1

In an effort to revolutionize the gaming experience, Microsoft is banking on their next generation gaming system to bleed together all aspects of gaming, television, music and movies for one massive entertainment machine.

 Learn more: http://www.xbox.com/en-US/xbox-one/meet-xbox-one

2. PlayStation 4

playstation 4

Like Microsoft, Sony is hoping their system will be the next generation entertainment system. Unlike Microsoft, Sony has benefited from not being completely creepy with how they plan on not watching you. Time will tell which system will win this battle, but it should be entertaining to watch.

Learn more: http://us.playstation.com/ps4/index.htm

3. Google Glass

google glass

While poised to become the next Segway, in the sense of revolutionary technology limited to tech nerds and tech tourists, Glass has the potential to be something more. Yet, every time Robert Scoble tweets a picture of himself in the shower, the product takes a hit. Do we want that kind of accessibility on our faces? Only time will tell.

Learn more: http://www.google.com/glass/start/

4. Netflix

netflix

Neither launched in the last year nor an actual piece of traditional technology, Netflix shouldn’t be on this list. But in February 2013, Netflix changed the landscape of television when it released original content, House of Cards. Through integration with the next generation of gaming consoles, Netflix’s business model will revolutionize how we digest made-for-TV entertainment.

Learn more: https://signup.netflix.com/

5. 3Doodler Pen

3doodler pen

After pulling in $2.3M following a $30K Kickstarter goal, the 3Doodler Pen by WobbleWorks LLC is now shipping to backers. Just as 3D printing opened up the creative industrial market, this pen has the ability to do the same with consumers. It is cheap and can change how we doodle. For artists, it has the potential to be an invaluable resource for modeling and creation.

Learn more: http://www.the3doodler.com/

6. Galaxy Gear SmartWatch

galaxy gear watch

Like it or not, calculator watches are making a comeback. Do people really want another piece of wearable technology when they are already carrying cell phones? Will the smart watch trend take off? If it does, at least Samsung can say they drew first blood.

Learn more: http://www.samsung.com/global/microsite/galaxynote3-gear/

7. Ouya

ouya

While Sony and Microsoft are busy building massive entertainment systems, Ouya is under the radar, seeking to bring gaming to the masses- but just gaming. With a $99 price point, an Android operating system and a game library that is free to try, it is only a matter of time before millions of burnt out gamers migrate to the simplicity of this system. While many are writing it off as dead, it’s better to consider Ouya the Linux of the gaming consoles.

Learn more:  https://www.ouya.tv/?gclid=CInhx4mc9rkCFUWd4Aod6R8AIQ


Product Launch Marketing: One is greater than 360

October 24, 2013

xbox-one1

They say good things come to those who wait, and in the world of gaming, nothing holds truer. Nearly eight years after the release of the Xbox 360, Microsoft launched its plans to release the brand new Xbox One this November. To call this device a gaming console would be an injustice, as it sports dozens of new interactive features that are sure to change home entertainment forever.

The sleek new design is complete with controllers and an updated version of Kinect to capture 1080p high-definition video, as well as improved body detection and recognition for interactive games and commands. While the main focus of the Xbox has been gaming since its release in 2001, Microsoft is now emphasizing the entertainment capabilities of the device. The One will be compatible with cable boxes, allowing gamers to watch TV through the device and also provides users with TV listings and personalized suggestions. Additionally, the console will have the ability to function while running applications such as Skype and Internet Explorer simultaneously. So theoretically, you can watch the big game and Skype with your friend halfway across the country as if he or she were in the room with you. The One will also include several remote capabilities, such as voice control and Microsoft’s Smartglass technology that will allow users to control the device through their phones or tablets.

Read more at the Schneider Associates blog.


Product Launch Marketing: Leap Motion Controller Helps Consumers Get Handsy

October 18, 2013

LeapMotion-PackagingAnyone experienced enough with Xbox Kinect knows the fun of virtual motion control. Whether it’s a round of the latest dance craze or a game of virtual football, the technology has undoubtedly broken new ground when it comes to interacting with your favorite gadgets.

Enter Leap Motion’s Controller. Controlling your computer is as easy as waving your hands. This new product makes it easy to ditch that old mouse and keyboard in exchange for hands-free control of your favorite apps and games, all without ever touching a screen.

In a press release, Leap Motion co-founder and CEO Michael Buckwald describes his vision for the product: “Leap Motion enhances the computing experience to allow people to do things in new and better ways, and we’re committed to breaking down the barriers between people and technology to make the future more easily accessible.”

Read more at the Schneider Associates blog.


Our Expert Picks The Top Five Tech Products of 2012

September 28, 2012

MMNPL’s Technology Expert Curtis Silver has more than experience when it comes to technology. Silver has written and worked for Wired.com, Gunnar Optiks, Technorati.com, and Digital Dads (writer of the 2nd best NFL column on the internet). Check out what our expert expects to be the most memorable tech products this year!

1. WiiU – What needs to be said about the first next generation system to be released by the big three? While Playstation and Xbox are still refining their next devices, Nintendo is first to the game – just in time for Christmas. With a handheld and portable controller, updating to HD and integrating more social factors, the WiiU is sure to be a huge hit.

2. Nokia Lumia 920 – This is the last chance for a Windows phone to grab enough market share to keep making Windows phones. The Lumia 920 is probably the sleekest, fastest mobile device that carries the Windows operating system. This is a nice phone. Easy to use, intuitive and streamlined. But is a multitude of colors enough to compete with Android and iOS? You are going to see more of these on the street in the coming months, as people realize that the fair market of operating systems makes for a stronger little guy.

3. iPhone 5 – I’m not a fan of the iPhone, but certainly of what it represents. While the iPhone is no more spectacular than the Samsung Galaxy III or the Motorola Razr, Apple still is able to not only innovate in their design and operating system, but easily profit while doing so. Love or hate Apple, their contribution to the hipster lifestyle can’t be ignored.

4. Origin PC Eon Laptops – Origin, a company made up of the former brains behind Alienware, is quickly becoming one of the elite manufacturers of high end gaming computers. Their EON line of gaming laptops include 3D options and amazing graphics and sound. Next time you go to PAX, E3 or CES check out how many gaming rigs are Origin PC’s. The Origin EON is going to bring Origin into the arena dominated by companies like Dell, and eventually push them out. Bottom line: if you are a gamer, you want an Origin.

5. Makerbot Replicator – An open source 3D printer? Yes please. This represents the future of so many independent industries, from animation to architecture and beyond. While the process still needs some refinement, this printer is the first step in a fairly new technology that is going to redefine how we mold and view the world.

Which do you think will be the most memorable? Let us know you expert opinion!


MMNPL Product preview: Kinect for XBox 360

December 19, 2011

Another launch we’re predicting will land in the top ten for this year’s Most Memorable New Product Launches is the Kinect for XBox 360. This revolutionary device transcends video games and loses those pesky remotes once and for all.

Check out our video on why we found the Kinect’s launch campaign truly memorable.


In a world full of cords, Powermat offers space age freedom

April 13, 2010

Having more than one technology device means living in a world full of chargers and cords. Now, imagine a device that eliminates cord-dependency. That’s exactly what Powermat is – a wireless charging system that p0wers up three devices simultaneously, mess free. The Powermat sets itself apart with its slick design and adaptability to charge a diverse range of devices, like the iPhone, Blackberry and the Nintendo DS, to name a few. The launch story for this revolutionary product, which began in October, 2009, is clearly aimed at early adopters.

In the fall, Powermat launched an integrated marketing campaign incorporating television, radio, internet, out-of-home and social media around the slogan: “Lose the cords”.  Their television and radio commercial campaign named “What the bleep?” used humor to demonstrate the product benefits.  The spots portrayed astounded consumers who were unable to contain their amazement about the new product, by blurting out remarks that had to be “bleeped” by censors. On the internet, Powermat advertised heavily on technology Web sites such as Gizmodo, and even placed out-of-home ads on automatic doors in major airports to reach business travelers.  Lastly, Powermat used social media including Twitter, Facebook and Youtube.  Within these platforms, they showcased their ads and presented contests like “What the Bleep?” (where consumers submitted their ‘what the bleep’ moments for judging) and the Powermat slogan contest (where consumers submitted slogan ideas).

Since the launch in October, Powermat was named to TIME’s Top 20 Tech Buyers Guide 2009. Selling at $99.99, plus $40 per receiver, this product is an expensive commitment to convenience; but nevertheless sold more than 750,000 devices by the beginning of January 2010.  What will Powermat do next? How about furniture that charges? This innovative and unique furniture product should be on sale soon if Powermat meets its projections.  We’re interested to see the wide range of applications for this groundbreaking product – we’re also interested to see how long it takes to gain mass adoption. Could a cordless Star Trek world arrive at light speed?

If you would like help planning your next launch, contact us at launch@schneiderpr.com or on Twitter @SchneiderPR.

Picture courtesy of http://www.powermat.com/us/mats/home-and-office-mat.html#