USA TODAY featured a snapshot of our Most Memorable New Product Launch (MMNPL) survey on the front page of the Money section in yesterday’s edition.
Yesterday, USA Today featured the results of the 2012 Most Memorable New Product Launch (MMNPL) survey in a snapshot on the front page of the Money section. The snapshot announced the top five most memorable new products of 2012 according to our survey. Amazon’s Kindle Fire topped the list with a surprising 30% of respondents remembering the product launch, even though it had been almost a year since the Kindle Fire first hit the market. Taco Bell’s comeback was solidified by the Doritos Locos Taco coming in at the number two spot, followed by Tide Pods, a launch whose huge marketing budget clearly made and impression on consumers. Pepsi Next, the reduced calorie soda, and the Samsung Galaxy Note smartphone rounded out the top five, showing that soda can still compete with big tech products when it comes to making a connection with consumers.
Stay tuned for the release of the full results of the 2012 MMNPL survey, including key consumer purchasing behavior insights.
A snapshot of the 2011 MMNPL survey results was featured in the January 18 edition of USA Today. The USA Today Snapshot, titled “Most Memorable Product Launches of 2011,” displays the top product launches of last year. The survey conducted by research partner Sentient Decision Science polled a national sampling of consumers who named the Kinect for Xbox 360 as the most memorable product launch of 2011, with Nintendo 3DS and the Chevy Volt (tied), and Wendy’s Natural Cut Fries rounding out the top three spots.
To read more about the 2011 MMNPL survey, Click Here.
USA Today Features a Snapshot of the Top Products in the 2010 Most Memorable New Product Launch SurveyJanuary 11, 2011
Jae Yang and Kari Gelles, reporters for USA Today, featured a snapshot of the 2010 Most Memorable New Product Launch survey results. The survey was conducted by Schneider Associates in collaboration with research partners Sentient Decision Science and the SymphonyIRI Group, to find out which 2010 product launches were the most memorable to consumers. The top five products were featured in the front page snapshot, including top finishers Apple iPad, Windows 7 and Motorola Droid . Click below to view the coverage on USAToday’s website.